Best Seller
DID YA KNOW?
1 Hoola is sold every 13 seconds*
Before
Bronzed Up
HOT TIP
Apply underneath cheekbones, on your forehead, jawline and the sides of your nose to create natural-looking contour.
Hoola Powder bronzer
Powder bronzer
$63.00
Buy now, pay later
Select a Shade:
Shade:
Hoola
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Sweatproof
Transfer-proof
Longwear
Waterproof
Non-comedogenic
Smudge-proof
Matte finish
Natural finish
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This isn’t your average bronzer. No, this bronzer is the legendary Hoola. The award-winning, bestselling bronzer* that makes you look sun-kissed even in sweater weather. Its ultra-fine, silky-soft powder builds & blends beautifully to create a natural-looking matte bronze that lasts all day—it's basically a beach vacation in a box (without the overly aggressive seagulls). *Source: Benefit Cosmetics, based on units sold globally of Hoola product, January 2023 - December 2023 **instrumental test on 25 participants ***Source: Circana/US, UK, Canada Prestige Beauty Total Department/Specialty, Makeup Sales, Prestige Brand Classification, January 2023 – December 2023.
WHAT'S IN IT
- Maracuja oil, rich in essential fatty acids, helps skin feel soft & silky.
TRIED & TESTED
- 12-hour longwear**
- Waterproof & sweatproof
- Smudge-proof & transfer-proof
- Non-comedogenic
**instrumental test on 25 participants
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GET IT ON
Swirl brush in bronzer. Apply on cheeks, forehead, nose, jawline, or all over face. Build and blend.
matte finish ·
Hoola
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FREQUENTLY ASKED QUESTIONS
Your Questions Answered
What is Hoola matte powder bronzer used for?
Hoola is a matte powder bronzer that’s all about giving natural-looking warmth to skin. Bronzer makeup is what gives the skin that spent-the-day-at-the-beach glow. Typically placed on the cheeks, temples, the sides of the nose, and jawline, it adds sunkissed color the face (and body, if that’s how you wanna wear it) for natural warmth.
How long does Hoola matte powder bronzer last on skin?
Waterproof, sweatproof, and transfer-proof, this longwearing matte bronzer’s not going anywhere. You can enjoy subtle to full face bronzer looks for up to 12 hours.*
*per an instrumental test on 25 participants
What color matte bronzer should I use?
Bronzer belongs to everyone, but the right shade depends on your skin tone (and preference). Our Light and Original shades are the best bronzer for fair skin tones, including warm, cool, and neutral undertones. Our Medium and Medium Deep shades work best for medium skin tones, including olive, and our Deep bronzer is great for deeper skin tones.
You can also filter our reviews by skin tone to find the best matte bronzer for your complexion.
What’s the difference between Hoola powder bronzer and Hoola Wave Cream bronzing balm?
When it comes to getting that sunkissed glow, creamy balms and soft powder bronzers each offer a unique feel and finish. The ultra-fine and silky-soft Hoola powder bronzer has a matte finish and feels weightless on the skin. Hoola Wave, applies more like a dreamy, creamy balm with a natural-matte finish. Both help you create natural-looking bronze makeup looks that will have you glowing from sun-up to sun-down.
How do I apply Hoola matte powder bronzer?
Lightly swirl your brush in the bronzer and apply under your cheekbones and around the forehead, jawline, and the sides of your nose, building and blending how you want. Become a full bronze beauty by applying to your neck, décolletage, and shoulders, too.
Which products go well with the matte bronzer, Hoola powder bronzer?
For a natural-looking flush of color from cheeks to lips, pair Hoola powder bronzer with our bestselling* Benetint rose-tinted lip and cheek stain.
*Source: Benefit Cosmetics, based on units sold globally of Benetint, January – December 2024.