Best seller
DID YA KNOW?
One Benefit Cosmetics mascara is sold every 3 seconds***
Before
Hey, Curl
HOT TIP
Roll brush through your lashes, then use it to push up your lashes for the ultimate curl & lift.
Roller Lash Super-curling & lifting mascara
Super-curling & lifting mascara
$49.00
Buy now, pay later
Select a Shade:
Shade:
Black
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Water-resistant
Clump-free
Longwear
Curling
TELL ME MORE
For anyone who’s ever craved curled lashes so hard that they almost reached for a curling iron, we made you something: Roller Lash curling mascara—a roller that’s custom-made for your lashes! Its uniquely designed Hook ‘n' Roll™ brush catches, separates, and curls every lash. And these curls last 12 hours*…no hairspray required. *instrumental test on 27 participants ***Source: Global Internal Benefit Sales, Jan-Dec 2022
WHAT'S IN IT
- Provitamin B5 conditions for healthier-looking lashes
AQUA (WATER), PARAFFIN, POLYBUTENE, CERA ALBA (BEESWAX), BIS-DIGLYCERYL POLYACYLADIPATE-2, PALMITIC ACID, STEARIC ACID, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, COPERNICIA CERIFERA (CARNAUBA) WAX, AMINOMETHYL PROPANEDIOL, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SILICA, CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX), HYDROXYETHYLCELLULOSE, PANTHENOL, BUTYLENE GLYCOL, HYDROXYACETOPHENONE, CHLORPHENESIN, PENTYLENE GLYCOL, TOCOPHERYL ACETATE, ALGIN, SERINE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60. [+/- CI 77499 (IRON OXIDES)].
N° 16347
PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
TRIED & TESTED
- 12-hour* curl
- Water-resistant & humidity-proof
- Sweatproof
- 97% said it gives a long-lasting curl**
- 96% said it visibly lifts lashes**
- 99% said eyes look more wide open**
Gimme Brow+ Volumizing Pencil
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GET IT ON
Wiggle wand from base of lashes to tips.
Repeat across the entire lash line.
SUPER-CURLED LASHES •
Roller Lash
The Good Stuff
SPEAKING OF...
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FREQUENTLY ASKED QUESTIONS
Your Questions Answered
What is curling mascara?
It’s all in the name! Curling mascara is the best mascara for curling lashes, whether you have long, straight, thick, or short eyelashes—no additional tools needed. Curling mascaras create that curl effect while also separating and lifting lashes for a salon-worthy curl.
How do I use Roller Lash curling mascara?
Wiggle the Hook ‘n’ Roll™ brush along your lashes from base to tip and repeat until your entire lash line is curling straight toward the heavens.
How long does Roller Lash last?
Roller Lash isn’t just a mascara that curls your eyelashes. It holds that curl for up to 12 hours.*
*Instrumental test on 27 participants
What does Roller Lash do to eyelashes?
In an evaluation of over a hundred beauty-lovers, 99% said it made their eyes look more wide open,* 96% said it visibly lifted their lashes,* and 97% said it gives a long-lasting curl.* Sign us up!
*Self-evaluation by 117 participants after 1 week
What’s the difference between They’re Real! and Roller Lash?
Roller Lash is our best eyelash-lifting and curling mascara that keeps lashes curled for up to 12 hours.* But if you’re in the mood for lengthened lashes, try our legendary They're Real! beyond mascara (we’re talking about 36 hours** of longwear!).
*Instrumental test on 27 participants
**Instrumental test on 27 participants