Roller Lash

Super-curling & lifting mascara

$49.00
Select a Shade: Shade: Black
Virtual Try-On
Full Size 
$49.00
8.5 g Net wt. 0.3oz
Mini 
$27.00
4.0 g Net wt. 0.14 oz.
⁠Get FREE Standard shipping with $65+
GET THE SCOOP
Water-resistant
Clump-free
Longwear
Curling
TELL ME MORE

For anyone who’s ever craved curled lashes so hard that they almost reached for a curling iron, we made you something: Roller Lash curling mascara—a roller that’s custom-made for your lashes! Its uniquely designed Hook ‘n' Roll™ brush catches, separates, and curls every lash. And these curls last 12 hours*…no hairspray required.

*instrumental test on 27 participants
***Source: Global Internal Benefit Sales, Jan-Dec 2022

  • Provitamin B5 conditions for healthier-looking lashes

AQUA (WATER), PARAFFIN, POLYBUTENE, CERA ALBA (BEESWAX), BIS-DIGLYCERYL POLYACYLADIPATE-2, PALMITIC ACID, STEARIC ACID, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, COPERNICIA CERIFERA (CARNAUBA) WAX, AMINOMETHYL PROPANEDIOL, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SILICA, CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX), HYDROXYETHYLCELLULOSE, PANTHENOL, BUTYLENE GLYCOL, HYDROXYACETOPHENONE, CHLORPHENESIN, PENTYLENE GLYCOL, TOCOPHERYL ACETATE, ALGIN, SERINE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60. [+/- CI 77499 (IRON OXIDES)].
N° 16347

PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.

  • 12-hour* curl
  • Water-resistant & humidity-proof
  • Sweatproof
  • 97% said it gives a long-lasting curl**
  • 96% said it visibly lifts lashes**
  • 99% said eyes look more wide open**


*Instrumental test on 27 participants
**Self-evaluation by 117 participants after 1 week

"... I actually threw away my curler because of Roller Lash!…" —Alex

“... I've even cried through it (not a single smudge)…” —Nina

​“... Lasts all day and doesn't clump or flake…” —Kristen

Gimme Brow+ Volumizing Pencil

Gimme Brow+ Volumizing Pencil

SHOP NOW
GET IT ON
GET IT ON
Wiggle wand from base of lashes to tips.
Roller Lash Model
Repeat across the entire lash line.
Roller Lash Model

SUPER-CURLED LASHES • 

Roller Lash

The Good Stuff

Roller Lash