NEW!
DID YA KNOW
Benefit is the #1 prestige bronzer brand in the US, UK and Canada***
HOT TIP
Apply to eyelids for a warm, flattering glow.
Hoola Wave Bronzing balm
9 g Net wt. 0.32 oz.
Bronzing balm
$65.00
Buy now, pay later
Select a Shade:
Shade:
Light
GET THE SCOOP
Sweatproof
Longwear
Waterproof
Smudge-proof
Buildable
Natural finish
TELL ME MORE
What’s better, a luxury beach vacation or getting a sun-kissed glow without ever having to leave your house? Okay fine, beach vacation probably wins, but we think an effortless bronze comes close! That’s exactly what you get with Hoola Wave, the buttery-soft balm version of the original Hoola (you know...our bestselling powder bronzer*). It applies like a dreamy cream and sets into a natural finish for a stunning, naturally bronzed look. *Source: Benefit Cosmetics, based on units sold globally of Hoola product, January 2023 - December 2023 **instrumental test on 25 participants ***Source: Circana/US, UK, Canada Prestige Beauty Total Department/Specialty, Makeup Sales, Prestige Brand Classification, January 2023 – December 2023.
WHAT'S IN IT
- Jojoba seed oil, shea butter & avocado oil, rich in omega fatty acids, help skin feel nourished & conditioned
- Bamboo cellulose fiber helps skin feel soft and smooth
Hoola Lite: CAPRYLIC/CAPRIC TRIGLYCERIDE, ISOAMYL LAURATE, SILICA, SYNTHETIC WAX, BUTYROSPERMUM PARKII (SHEA) BUTTER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX), MICA, DICALCIUM PHOSPHATE, CELLULOSE, PERSEA GRATISSIMA (AVOCADO) OIL, TRIMETHYLPENTANEDIOL/ADIPIC ACID/GLYCERIN CROSSPOLYMER, DISTEARDIMONIUM HECTORITE, TOCOPHEROL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, RICINUS COMMUNIS (CASTOR) SEED OIL, HYDROLYZED SODIUM HYALURONATE, SODIUM HYALURONATE, HYDROGENATED CASTOR OIL, BENZYL ALCOHOL. [+/- CI 77891 (TITANIUM DIOXIDE), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 42090 (BLUE 1 LAKE)]. N° 20918 Hoola Original & Hoola Deep: CAPRYLIC/CAPRIC TRIGLYCERIDE, ISOAMYL LAURATE, SILICA, SYNTHETIC WAX, BUTYROSPERMUM PARKII (SHEA) BUTTER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, MICA, CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX), DICALCIUM PHOSPHATE, CELLULOSE, PERSEA GRATISSIMA (AVOCADO) OIL, TRIMETHYLPENTANEDIOL/ADIPIC ACID/GLYCERIN CROSSPOLYMER, DISTEARDIMONIUM HECTORITE, TOCOPHEROL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, RICINUS COMMUNIS (CASTOR) SEED OIL, HYDROLYZED SODIUM HYALURONATE, SODIUM HYALURONATE, HYDROGENATED CASTOR OIL, BENZYL ALCOHOL. [+/- CI 77891 (TITANIUM DIOXIDE), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 42090 (BLUE 1 LAKE)]. N° 20919 Hoola Medium: CAPRYLIC/CAPRIC TRIGLYCERIDE, ISOAMYL LAURATE, SILICA, SYNTHETIC WAX, BUTYROSPERMUM PARKII (SHEA) BUTTER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX), MICA, DICALCIUM PHOSPHATE, CELLULOSE, PERSEA GRATISSIMA (AVOCADO) OIL, TRIMETHYLPENTANEDIOL/ADIPIC ACID/GLYCERIN CROSSPOLYMER, DISTEARDIMONIUM HECTORITE, TOCOPHEROL, ALUMINA, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, RICINUS COMMUNIS (CASTOR) SEED OIL, HYDROLYZED SODIUM HYALURONATE, SODIUM HYALURONATE, HYDROGENATED CASTOR OIL, BENZYL ALCOHOL. [+/- CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE), CI 42090 (BLUE 1 LAKE)]. N° 20920 Hoola Medium-Deep: CAPRYLIC/CAPRIC TRIGLYCERIDE, ISOAMYL LAURATE, SILICA, SYNTHETIC WAX, DICALCIUM PHOSPHATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX), MICA, CELLULOSE, PERSEA GRATISSIMA (AVOCADO) OIL, TRIMETHYLPENTANEDIOL/ADIPIC ACID/GLYCERIN CROSSPOLYMER, DISTEARDIMONIUM HECTORITE, TOCOPHEROL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, RICINUS COMMUNIS (CASTOR) SEED OIL, HYDROLYZED SODIUM HYALURONATE, SODIUM HYALURONATE, HYDROGENATED CASTOR OIL, BENZYL ALCOHOL. [+/- CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 19140 (YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77891 (TITANIUM DIOXIDE)]. N° 20921 PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
TRIED & TESTED
- 12-hour longwear**
- Waterproof & sweatproof
- Smudge-proof & transfer-resistant
- Non-comedogenic
**instrumental test on 25 participants
Hoola Wavemaker Bronzing Balm Brush
SHOP NOW
GET IT ON
Swirl brush in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend.
NATURAL FINISH ·
HOOLA WAVE
The Good Stuff
SPEAKING OF...
More To Love
Bronzing balm brush
FULLER, FLUFFIER volumizing mascara
Strawberry pink blush
Pore-clearing makeup-removing cleansing oil
Long-lasting makeup setting spray
Smoothing face primer to minimise the look of pores
FREQUENTLY ASKED QUESTIONS
Your Questions Answered
What is a bronzing balm?
“Bronzing balm” refers to buttery-soft, creamy bronzer makeup. Alongside powders, creams, and liquids, it’s another way to give yourself a bronzed glow.
What’s the difference between Hoola and Hoola Wave?
Our OG bestseller,* Hoola, our matte bronzer, is a classic powder bronzer, with an all-day, smudge-proof, natural-matte finish.
Meanwhile, new-in-town Hoola Wave creamy bronzing balm is the ultimate waterproof cream bronzer, melting seamlessly into skin for a silky-soft, naturally glowy look.
*Source: Benefit Cosmetics, based on units sold globally of Hoola product, January-December 2024.
What are the benefits of a creamy bronzer like Hoola Wave?
Its creamy formula makes application super easy, so whether you’re new to bronzer or a long-time lover, you can achieve that effortless glow (literally). This sun-kissed cream bronzer stays on all day without smudging or transferring, even in the face of water or sweat. Plus, it’s totally buildable and blendable, yet feels weightless on skin and won’t clog pores.
How do I apply Hoola Wave?
Applying cream-based bronzer balm couldn’t be easier. Just swirl a brush in the product (we’re partial to the Hoola WaveMaker bronzing balm brush), apply to your cheeks, forehead, and nose, or all over your face. If you want a bronzed body to match, add some glow to your decolletage and shoulders. Build and blend to your liking.
How do I find my Hoola Wave shade?
To find the right cream bronzer makeup shade, you’ll need to consider your skin tone AND undertones.
If you have relatively fair skin, Light or Original will be the best choice for you.
If you have darker skin, you should try Medium Deep (works with cool undertones) or Deep (better for neutral undertones).
If you’re somewhere in the middle, you might reach for Medium (warm undertones), Medium-Deep (cool undertones), or Original (neutral undertones).
How long does Hoola Wave last?
As a long-lasting waterproof cream bronzer, Hoola Wave stays in place for up to 12 hours.*
*instrumental tests on 25 participants