Roller Lash curling mascara is a 2016 Allure Best of Beauty award winner for Best Everyday Mascara!

roller lash curling mascara

super-curling & lifting mascara

  • black
  • brown

Out of stock


Curl Power!

It’s a roller for lashes! The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits. Available in two stunning shades, original ink black or brown.

  • Satin finish
  • Water-resistant & easy to remove
  • 87% said it gives long-lasting curl*

*Consumer panel survey on 31 women after 4 weeks


  • #1 best-selling Prestige Curling Mascara in the US*
  • Allure Best of Beauty Awards, Best Everyday Mascara, 2015 & 2016

*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department Specialty, Makeup Dollar Sales, July 2015 - June 2016


8.5 g Net wt. 0.3 oz.


Ingredients: Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)]. N° 08408/A

Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.


Such a pretty curl!

Ready for the hook & roll, gorgeous? Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every last lash. Curls just wanna have fun!

how to apply roller lash

Reviews & Questions

Feb 16, 2017

Roller lash mascara

Location: Midlands
Eyes: Blue
Skin tone: Medium
Love that it's: “Application is as it says”

After reading reviews this seemed the best purchase for me, working 12hr shifts I wanted a mascara that did what it said on the tin, whilst application is excellent, extends lashes amazingly and goes on lovely with the wand, within 5hrs I had panda eyes ? And I had to wipe of, I have been looking for a product that is as good as it says, sadly this is not it. This will sadly sit in the draw after only 1 use.

Dec 26, 2016

So good

Location: Uk
Eyes: Brown
Skin tone: Medium
Love that it's: “So lengthening”

This mascara is amazing for lengthening and curling I think is fantastic and has great wear. However I do find that it does clump my lashes up but only slightly. Despite this the product is still fantastic!

Dec 25, 2016

Love, love, love it

Location: South Wales
Eyes: Blue
Skin tone: Fair
Love that it's: “Definitely the best mascara”

I absolute love Rollerlash mascara, the effect on my eyelashes is amazing, it lengthens and curls with no spider lashes. I recently bought the brown after having used the black for a while as I felt like a change. The brown is definitely the best as I find the black smudges to under my eyes whilst the brown does not. That's the reason for the four stars. I love the packaging, the wand is great for for for separating lashes as well as lengthening and curling, and the formula is lightweight and stays put all day. I find the easiest way to remove it is with soap and water as I have very sensitive skin. I have been in search of the perfect mascara for many years and finally I have found it.

Nov 13, 2016

Amazing lift and curl but hard to remove

Location: London
Eyes: Hazel
Skin tone: Fair
Love that it's: “lifting&curling but not clumping”

Don't get me wrong, I adore this mascara. It lifts your lashes to a whole new level omg I feel like my lashes were touching the ceiling! So impressed but only downfall is it's a killer to remove :(

Oct 28, 2016

The best Mascara I've ever used!!

Location: Cambridgeshire
Eyes: Blue
Skin tone: Fair
Love that it's: “perfect”

I would reccomend This mascara to anyone no matter what their eyelashes are like- I have very long blond eyelashes, but this mascara coats them perfectly you would think they are naturally dark. Also this mascara really curls the eyelashes so well. They look like a lot of effort has gone into curling them- I have had people asking how long my mascara/eyelashes took, and when I said about 30 seconds, everyone thought I was lying. This mascara is as good as it's hype and I would reccomend getting it to everyone!!

Oct 6, 2016

The Best Mascara Ever!

Location: UK
Eyes: Brown
Skin tone: Light
Love that it's: “flawless, lengthening”

This mascara is absolutely perfect I love the lengthening effect of it, it is by far the best mascara I've ever used.

Sep 11, 2016

A great product

Location: London
Eyes: Green
Skin tone: Fair
Love that it's: “Feels great”

I really love this product.

Sep 4, 2016

Not that good

Location: London
Eyes: Amber
Skin tone: Light

I had great expectations for this mascara but unfortunatelly it let me down. The final effect don't look good at all in my opnion. I cant even use it to finish as I don't like.

Jun 1, 2016


Location: Southampton
Eyes: Blue
Skin tone: Fair
Love that it's: “so easy to use”

Used this after trying the They're Real Mascara which was great until it dried up and went clumpy. Haven't had a single bad lash day with this mascara!

Jun 1, 2016


Location: Sheffield
Eyes: Blue
Skin tone: Fair
Love that it's: “Not lying when it says it curls!”

I bought this after my best friend said it was amazing and she was not wrong!The packaging is gorgeous and the wand, formula and the effect on my lashes is incredible! This is the best mascara ever!

May 8, 2016

Love this product.

Location: Glasgow
Eyes: Blue
Skin tone: Fair
Love that it's: “a lifting n curling mascara.”

Used this mascara for the first time and love it love it love does what it says on the packaging and lifts and curls my lashes beautifully..A must buy!! Will be recommending it to all my friends and family..

Apr 30, 2016


Location: Newcastle
Eyes: Gray
Skin tone: Fair
Love that it's: “so pretty!”

This mascara is my go-to everyday life saver! I love how easily it is applied and how it never seems to clunk up but opens my eyes really wide.

Apr 28, 2016

Roller lash

Location: Newcastle, U.K.
Eyes: Blue
Skin tone: Light
Love that it's: “a curling mascara”

This mascara is perfect, love it so much. It curls my lashes like I had used a eyelash curler, it also makes my eyelashes look so much longer defiantly a 5 stars

Apr 25, 2016

Can't beat this mascara!

Location: London
Eyes: Brown
Skin tone: Light
Love that it's: “lengthening”

I didn't get along with the They're Real mascara as found it too difficult to remove however after trying this one I have never had another mascara! It tube lasts for ages and it so pretty! I even get people asking if these are my real lashes when wearing it. A must have mascara!

Apr 23, 2016


Location: Bridgend
Eyes: Brown
Love that it's: “So amazing 😜”

This is my "go to" mascara. It's by far the best mascara I've ever bought and I would definitely reccomend it. I am 100% going to repurchase. ❤️

Apr 13, 2016

Favourite Mascara!

Location: Scotland
Eyes: Blue
Skin tone: Fair
Love that it's: “easy, curling, Long Lasting”

I love that this mascara instantly lifts and curls your lashes and stays put all day! Even after exercise, this mascara stay put without smudging at all. It is a must have in my makeup routine.

Apr 12, 2016

Not as good as They're Real!

Location: West Midlands
Eyes: Brown
Skin tone: Olive

I bought this having really high hopes for it, as They're Real! is an amazing waterproof mascara. However it didn't do much for my lashes. I still use my eyelash curlers as it doesn't live up to it's name so much. Will be sticking to They're Real next time!

Apr 5, 2016

No need for lashcurlers with roller lash

Location: London
Eyes: Green
Skin tone: Fair
Love that it's: “All about the curl”

This is hands down my favourite mascara. My eyelashes lack curl so i had to rely on an eyelash curler to help me out. I don't use an eyelash curler anymore, roller lash gives me all the curl i need.

Apr 3, 2016

Not great

Location: Essex, UK
Eyes: Hazel
Skin tone: Fair

Bought this to wear during the daytime so I could save they're real for evenings etc. Always transfers from my lashes to my skin half way through the day. I leave the house looking normal and end up with smudges under my eyes by lunchtime

Mar 23, 2016

Favourite mascara!

Location: Bath, England
Eyes: Hazel
Skin tone: Fair
Love that it's: “got a good sized\/shaped brush!”

I love this mascara! It's easy to use and looks great every time. I love the brush size and the consistency of the mascara. It is quite wet but this works for me as it gives great coverage, you don't have to use much for each use meaning it lasts ages! It's also far from clumpy like other products I've previously used.

Mar 9, 2016


Location: Glasgow
Eyes: Blue
Skin tone: Medium
Love that it's: “Very Black”

I normally use are they real mascara but thought I would try this for a change. I love this mascara, and the two things I really do like is just how dark it is and really makes my eyes standout. Secondly, I can get very close to the eyelash line with this brush and its looks like I have a fine line of liner which is great. I will definately be purchasing this again (bought the full size and as extra it came with the travel size which is excellent)

Mar 9, 2016

Love it

Location: Nottinghamshire
Eyes: Brown
Skin tone: Medium
Love that it's: “Not crumbly or clumpy”

I love how long this mascara makes your lashes. It doesn't clump or crumble and lasts all day without you lashes going limp. I use this for everyday wear and for going out out too

Feb 27, 2016

Love this Mascara!!

Location: Northampton
Eyes: Hazel
Skin tone: Fair
Love that it's: “able to lift and curl my lashes!”

I used to use Benefit's "They're Real" mascara, however, I much prefer the roller lash! I'd never change mascara now, it is well worth the price. Although the "They're Real" is still a great mascara, the roller lash really does create a natural curl to my lashes and so does a lot more for my look. Would definitely recommend.

Feb 21, 2016

its okay

Location: uk
Eyes: Blue
Skin tone: Fair
Love that it's: “got pretty packaging”

not the best mascara to be quite honest i prefer my maybeline sensational however it is still a good mascara

Feb 11, 2016


Location: Edinburgh
Eyes: Green
Skin tone: Fair

Great for a casual daytime look however very buildable for a heavier eye makeup look. The mascara isn't clumpy and evenly spreads eyelashes out. I would definitely buy this product again!

Feb 6, 2016

its amazing!!

Location: Coventry
Eyes: Blue
Skin tone: Light
Love that it's: “Lengthening”

.i was going to buy it to try it myself but I got it bought as a Christmas present and I absolutely fell in love with this mascara!i personally still use eyelash curlers because that's just something I do but I does work great when you don't curl your eyelashes.i highly recommend this product and will definetly be buying it again in the future.

Jan 21, 2016

Must Have Mascara

Location: Glasgow
Eyes: Green
Skin tone: Light
Love that it's: “curling”

Purchased roller lash a couple of months ago and since then it has came to be such a must in my collection. I usually have a problem with non waterproof mascaras as my eyelashes are generally so straight and nothing tends to lift them unless I curl them and apply a good few coats of waterproof stuff. However, this product has changed my mind about non-waterproof mascaras in general as this actually works. The mascara itself gives so much curl and length, with the small brush being perfect for doing your lower lashes as well. I must admit I do have to use an eyelash curler first to get the initial lift but after that the mascara does the rest of the work I LOVE IT!

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