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super-curling & lifting mascara
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It’s a roller for lashes! The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits. Available in two stunning shades, original ink black or brown.
*Consumer panel survey on 31 women after 4 weeks
*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department Specialty, Makeup Dollar Sales, July 2015 - June 2016
8.5 g Net wt. 0.3 oz.
Ingredients: Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)]. N¬∞ 08408/A
Ready for the hook & roll, gorgeous? Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every last lash. Curls just wanna have fun!
For lashes that just wont quit, add a coat of they’re real! mascara.
it's like waking up with makeup!
BEYOND EASY 1-step eyeshadow duo
luminescent complexion enhancer
benefit's signature brow arch service
BB cream eyelid primer
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Love that it's:
After reading reviews this seemed the best purchase for me, working 12hr shifts I wanted a mascara that did what it said on the tin, whilst application is excellent, extends lashes amazingly and goes on lovely with the wand, within 5hrs I had panda eyes ? And I had to wipe of, I have been looking for a product that is as good as it says, sadly this is not it. This will sadly sit in the draw after only 1 use.
This mascara is amazing for lengthening and curling I think is fantastic and has great wear. However I do find that it does clump my lashes up but only slightly. Despite this the product is still fantastic!
I absolute love Rollerlash mascara, the effect on my eyelashes is amazing, it lengthens and curls with no spider lashes. I recently bought the brown after having used the black for a while as I felt like a change. The brown is definitely the best as I find the black smudges to under my eyes whilst the brown does not. That's the reason for the four stars. I love the packaging, the wand is great for for for separating lashes as well as lengthening and curling, and the formula is lightweight and stays put all day. I find the easiest way to remove it is with soap and water as I have very sensitive skin. I have been in search of the perfect mascara for many years and finally I have found it.
Don't get me wrong, I adore this mascara. It lifts your lashes to a whole new level omg I feel like my lashes were touching the ceiling! So impressed but only downfall is it's a killer to remove :(
I would reccomend This mascara to anyone no matter what their eyelashes are like- I have very long blond eyelashes, but this mascara coats them perfectly you would think they are naturally dark. Also this mascara really curls the eyelashes so well. They look like a lot of effort has gone into curling them- I have had people asking how long my mascara/eyelashes took, and when I said about 30 seconds, everyone thought I was lying. This mascara is as good as it's hype and I would reccomend getting it to everyone!!
This mascara is absolutely perfect I love the lengthening effect of it, it is by far the best mascara I've ever used.
I really love this product.
I had great expectations for this mascara but unfortunatelly it let me down. The final effect don't look good at all in my opnion.
I cant even use it to finish as I don't like.
Used this after trying the They're Real Mascara which was great until it dried up and went clumpy. Haven't had a single bad lash day with this mascara!
I bought this after my best friend said it was amazing and she was not wrong!The packaging is gorgeous and the wand, formula and the effect on my lashes is incredible! This is the best mascara ever!
Used this mascara for the first time and love it love it love it...it does what it says on the packaging and lifts and curls my lashes beautifully..A must buy!! Will be recommending it to all my friends and family..
This mascara is my go-to everyday life saver! I love how easily it is applied and how it never seems to clunk up but opens my eyes really wide.
This mascara is perfect, love it so much. It curls my lashes like I had used a eyelash curler, it also makes my eyelashes look so much longer defiantly a 5 stars
I didn't get along with the They're Real mascara as found it too difficult to remove however after trying this one I have never had another mascara! It tube lasts for ages and it so pretty! I even get people asking if these are my real lashes when wearing it. A must have mascara!
This is my "go to" mascara. It's by far the best mascara I've ever bought and I would definitely reccomend it. I am 100% going to repurchase. ❤️
I love that this mascara instantly lifts and curls your lashes and stays put all day! Even after exercise, this mascara stay put without smudging at all. It is a must have in my makeup routine.
I bought this having really high hopes for it, as They're Real! is an amazing waterproof mascara. However it didn't do much for my lashes. I still use my eyelash curlers as it doesn't live up to it's name so much. Will be sticking to They're Real next time!
This is hands down my favourite mascara. My eyelashes lack curl so i had to rely on an eyelash curler to help me out. I don't use an eyelash curler anymore, roller lash gives me all the curl i need.
Bought this to wear during the daytime so I could save they're real for evenings etc. Always transfers from my lashes to my skin half way through the day. I leave the house looking normal and end up with smudges under my eyes by lunchtime
I love this mascara! It's easy to use and looks great every time. I love the brush size and the consistency of the mascara. It is quite wet but this works for me as it gives great coverage, you don't have to use much for each use meaning it lasts ages! It's also far from clumpy like other products I've previously used.
I normally use are they real mascara but thought I would try this for a change. I love this mascara, and the two things I really do like is just how dark it is and really makes my eyes standout. Secondly, I can get very close to the eyelash line with this brush and its looks like I have a fine line of liner which is great. I will definately be purchasing this again (bought the full size and as extra it came with the travel size which is excellent)
I love how long this mascara makes your lashes. It doesn't clump or crumble and lasts all day without you lashes going limp. I use this for everyday wear and for going out out too
I used to use Benefit's "They're Real" mascara, however, I much prefer the roller lash! I'd never change mascara now, it is well worth the price. Although the "They're Real" is still a great mascara, the roller lash really does create a natural curl to my lashes and so does a lot more for my look. Would definitely recommend.
not the best mascara to be quite honest i prefer my maybeline sensational however it is still a good mascara
Great for a casual daytime look however very buildable for a heavier eye makeup look. The mascara isn't clumpy and evenly spreads eyelashes out. I would definitely buy this product again!
.i was going to buy it to try it myself but I got it bought as a Christmas present and I absolutely fell in love with this mascara!i personally still use eyelash curlers because that's just something I do but I does work great when you don't curl your eyelashes.i highly recommend this product and will definetly be buying it again in the future.
Purchased roller lash a couple of months ago and since then it has came to be such a must in my collection. I usually have a problem with non waterproof mascaras as my eyelashes are generally so straight and nothing tends to lift them unless I curl them and apply a good few coats of waterproof stuff. However, this product has changed my mind about non-waterproof mascaras in general as this actually works. The mascara itself gives so much curl and length, with the small brush being perfect for doing your lower lashes as well. I must admit I do have to use an eyelash curler first to get the initial lift but after that the mascara does the rest of the work I LOVE IT!
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which mascara is best?
I'm trying to decide which mascara to buy out of roller girl bad gal and theyre real but i can't decide which one is best. i don't wear mascara too often as I'm young but i don't know which is best for me.
Here's a quick breakdown of the differences between our mascaras:
--they're real! mascara: It's a 2 in 1 mascara that's beyond belief! Best for lengthening your lashes, the longwearing formula won't smudge, budge or dry out. Available in three colors (jet black, brown and blue) with a glossy finish. Features a unique wand with a custom-dome tip to push lashes up and out to turn on the sexy!
--roller lash mascara: It's a roller for lashes! Best for curling your lashes, the patent-pending Hook ‘n’ Roll™ brush gives this mascara curl power! Available in ink-black with a satin finish.
--BADgal lash mascara: It's the lash loader for instant false eyelashes! Best for volumizing your lashes, the ultra-big brush coats lashes with our thick formula - layer for added drama! Available in black with a matte finish.
Remove all of our mascaras with they're real! remover - it's specially formulated to remove our bestselling they’re real! mascara and they’re real! push-up liner. This creamy gel is gentle-yet-powerful. It completely lifts away waterproof eye makeup without tugging the delicate eye area.
Plus, it's suitable for sensitive eyes & contact lens wearers!
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Do you apply the roller brush on top of the lash, or underneath the lash?
Try the hook 'n' roll method! Start with the long bristles on the back of the brush at the base of lashes (underneath), and slowly roll upwards to the tips!
Does the Roller Lash come in brown?
Roller lash is only available in ink black.
Why does this mascara run under my eye even if i am just using it on my top lashes?
Have you tried using an eyeshadow primer like stay don't stray? I find that my mascara stays all day when I prime with stay don't stray and apply an undereye concealer like boi-ing, erase paste or fakeup. Keep in mind that roller lash is water-resistant, not waterproof, so your mascara may run if your eyes are moist.
Two sides of the rollerball brush
Using the short bristled end to "hook" and then wiggle.
What is the purpose of the longer bristles?
The patent-pending Hook ‘n’ Roll™ brush is a universal brush designed for all eye shapes & sizes. We recommend "hooking" the lashes with the short bristled end and then "rolling" the wand to create super curling & lifting performance! Then, layer they're real! mascara on top for added length and volume!
What's the best way to remove this mascara?
I'm finding this mascara creates a black, waxy residue in water/my makeup remover, so I'm wondering how other users are removing the product effectively. Thanks!
I recommend either of our fantastic removers:
--Remove it makeup remover, our oil-free makeup remover.
--They're real! remover, our strip-down waterproof eye makeup remover.
Both will remove roller lash without leaving any residue!
So far, a cotton pad soaked with Remove it! has done the work very efficiently for me.
Mine comes off completely with makeup removing towelettes or when I wash my face using my normal facial cleanser. No mascara residue or black shadows under my eyes after I wash my face.
Is this made for sensitive eyes? What about for contact lens wearers?
Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction).
I wear contact lenses and have been using rollerlash for well over a month and have had no issues. In fact, it's my favorite mascara and I can't wait for the rest of the world to try it!
Is Roller mascara waterproof?
Roller lash mascara is water-resistant. Hope this helps!
what is the major difference between this mascara (roller lash) and they're real! mascara?
Roller lash is our super-curling and lifting mascara that provides long-lasting curl. They're real is our jet-black lengthening mascara for lashes beyond belief.
For super curl AND length, apply roller lash first to curl & lift your lashes then layer they’re real! lengthening mascara on top. It’s sexy drama beyond belief!
Is this a tubing mascara
The description says this is water resistant. I was wondering if that is because it's a tubing mascara, which are my favorite.
This is not a tubing mascara, gorgeous.