magic ink

jet-black liquid eyeliner


Out of stock


For the purrfect cat eye!

Sexy, stunning & sinfully's the perfectly precise eyeliner for drama that lasts.

  • Jet-black hue
  • Long-lasting liquid formula
  • Layers on for added drama


2.5 mL 0.08 US fl. oz.



Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.


Liner that does the trick.

Ta da! Create eye looks that astound & amaze with magic ink. Glide along upper lash line, working from the inner corner of the eye out in a smooth, fluid motion. For added intensity, carefully line lower lash line.

Troubled by liquid liner? Call on your darling assistant...traditional black pencil liner...getting as close to the lash line as possible. This fills in any sparse lashes and acts as a roadmap you can follow over with magic ink.

Reviews & Questions

Mar 16, 2016

My favorite eyeliner!

In Love with Benefit!
Location: Ennis, TX
Eyes: Brown
Skin tone: Medium
Love that it's: “easy to use, Lasts all day”

I was sad when they stopped carrying this product at my local store where I purchase makeup and beauty products. After reading a few reviews on this board it appears this product is being discontinued? Please reconsider as this is one of your best products. I have tried many different eyeliners and stopped with this one once I found it a few years ago. I have purchased this product over and over again. The other Benefit eyeliners do not go on as smooth and are not as easy to use as this product. I love the small applicator brush and that I have control to wear it bold or blend in for a softer look. I’m hoping if the rumor is true this product is being discontinued it is only due to repackaging.

Jan 21, 2016

Idiot-proof, saturated black liner

Location: Minneapolis, MN
Eyes: Green
Skin tone: Light
Love that it's: “easy to use”

I am TERRIBLE with eyeliner. I especially loathe the felt-tip variety, as I can never seem to get it right. Pencil liners are easier to use, but they smudge easily and don't offer very saturated color. Enter Magic Ink, and I suddenly feel like I know what I'm doing. The application process is much smoother, in my opinion, and the end result looks amazing. I am obsessed with this product, and simply refuse to use anything else. I was heartbroken to see that my usual retailer did not have this in stock yesterday (and their staff acted like they'd never heard of anything other than the push-up liner). Thank goodness for this online store. Time to stock up!

Sep 17, 2015

Best liquid eyeliner ever!!

Location: Undisclosed

I have a hard time with pencils, they never stay on my eyes. I love liquids after trying multiple brands (urban decay, still, too faced) this is by far the best liquid eye liner I have ever tried. DO NO DISCONTINUE THIS EVER! PLEASE!!!!

Aug 2, 2015

formula has some flaws....

Location: Tennessee, USA
Eyes: Blue
Skin tone: Fair
Love that it's: “super black”

pros: -super black -applies easily (to me) -dries decently fast cons: -flakes off really easily -can smudge if not allowed to dry properly -not waterproof

May 8, 2015

This liquid eyeliner is by far one of the BEST eyeliners...

Location: Denver, Colorado
Eyes: Hazel
Skin tone: Medium
Love that it's: “blackest black glossy glides right on”

This liquid eyeliner is by far one of the BEST eyeliners out there. For 20$ you get a long lasting, blackest black, very bold eyeliner that is glides right on, and doesn't fade at all throughout the day the times I've worn it. It also lasts a long time, so you don't need to buy new product for a while. Try this and you won't regret it.

May 25, 2014

Super black!

Location: Norway
Eyes: Brown
Skin tone: Fair
Love that it's: “jet black, Long Lasting, bold”

This eyeliner was my first liquid eyeliner. I've only used pencils before, because I don't have a steady hand and pencils were easy to correct if I messed up. But this applicator has a long enough handle that I can keep my hand steady, and I get a perfect result every time. It's extremely jet black and it stays that way all day. I never have to reaply. The only complaint I have is that you don't get a lot of product for your money. I've only had it for a week and since I've used it every day I'm worried about it lasting all summer. Since I'm going away for a six week trip. I'm probably going to have to bring my pencil just in case. But otherwise, great product! I highly recomend it. :)

Apr 19, 2014

Great standard eyeliner

Location: Undisclosed
Eyes: Blue
Skin tone: Light
Love that it's: “easy to use, very black”

its my first liquid eyeliner and i love it, its easy to use :) there is nothing too special about but its really great and very black

Mar 15, 2014

really black but doesnt last :(

Location: Cambridge, UK
Eyes: Hazel
Skin tone: Fair

I love how dark this eyeliner is, and how easy it is to apply (Im used to using a cheaper brand that has a felt tip nib thing - this definitely makes your eye flicks FLICK!) but unfortunately, I do have to re-apply throughout the day as it flakes off. Ive never experienced an eyeliner do this before and I did feel a little let down.

Mar 15, 2014


Location: Sydney NSW, Australia
Eyes: Blue
Skin tone: Fair
Love that it's: “very black, does not smudge”

I am a fan of this liner, it is very black and have found it to last all day with and without eyeshadow. The only thing i dont like about it is the applicator is not stiff enough for me. I feel like i need a harder brush to give me more control because so far ive only been able to draw a thick line because due to the soft applicator it is easier to make mistakes so im having to do a thicker line. But thats just my preference, i will hopefully get better as i use this more. Other than that its quite a good liner.

Mar 13, 2014

Jet black eyeliner

Location: Manchester, UK
Eyes: Brown
Skin tone: Fair
Love that it's: “jet black, sexy, long-lasting”

Finally found an eyeliner that's actually jet black, and doesn't print on my eyelid during the day. It's quite easy to apply and doesn't tend to crack, which is fantastic. Unfortunately, it isn't waterproof in the slightest and I often have teary eyes. Have to keep checking it hasn't run at the side of my eyes. It's always raining here too. Overall, lovely product and great colour.

Jan 1, 2014

So easy to use

Location: Plymouth, UK
Eyes: Gray
Skin tone: Light

First time user of liquid eyeliner & found this easy to use, glides on for a perfect & long lasting finish. Use for a day look as a thin liner and vamp up for an evening look by adding a thicker line & a sexy flick at the end ! Love this product x

Nov 9, 2013

Just Awful!!!!!

Location: Laredo, TX, USA
Eyes: Brown
Skin tone: Light

This product caused me to have an allergic reaction (puffy/swollen eyelids, redness, itchy throughout the day, burning sensations at the corners, flaky and dry skin running from my eyelids to the corners of my eyes). I've never have a reaction to any eye product. Once I find a product that I like and works for me I stick with it; however, this product came recommended by the of the associates at the store, so I decided to give it a try. BIG MISTAKE! I shouldn't have strayed from what I normally use. NEVER AGAIN! If I could rate this product with no stars, I would.

Oct 5, 2013

Long lasting liner

Location: Gloucestershire, UK
Eyes: Blue
Skin tone: Fair

This eyeliner is great! It's easy to use and looks lush too, I would definitely recommend this to a friend :)

Sep 23, 2013

Not for teary eyes

Location: Undisclosed
Eyes: Green
Skin tone: Light

If I sneeze or yawn it runs, it doesn't last! :(

Feb 12, 2013

Perfect for any eye flick that you want

Location: United Kingdom
Eyes: Blue
Skin tone: Light
Love that it's: “silky, easy, rich”

I love liquid eyeliner for creating flicks, cats eyes etc and the rich black colour of this is perfect for this. Also it glides on easily, allowing me to finish my lines without pulling the skin and leaving a gap. Dramatic eyes can take any look from day time to evening in a matter of minutes and I can't think of anyone who doesn't find dramatics eyes sexy.

Feb 7, 2013

Best eyeliner ever!

Location: London, UK
Eyes: Blue
Skin tone: Light
Love that it's: “long-lasting, easy to use, pretty, addictive”

Before this I wasn't a huge liquid liner fan but I loved the look so asked my sister for this one Christmas '11. I use liquid liner pretty much everyday now! First time I used it I thought it was sooo easy to use which is crazy for liquid liners, because every time I tried one before it - they were impossible! I can apply this perfectly in seconds and it lasts all day (granted you don't get it wet) I still have some left in the bottle but I need a new one as it's a year old and people say it's bad to use eye make-up after a year - just saying, it lasts forever!

Dec 29, 2012

Good for novice make-up users!

Location: Devon, UK
Eyes: Brown
Skin tone: Light
Love that it's: “easy to use, quick drying”

It is easy to get great results with this product. The brush is lovely and thin, so perfect for creating the perfect flick

Nov 4, 2012

Glamour galore in a little bottle

Location: Madrid, España
Eyes: Green
Skin tone: Fair
Love that it's: “sexy, glossy”

The first time I got this tried on was after my getting over some reluctance of mine on whether I'd look good with it or not, since with this type of eyeliners you simply have got to get it right for it to look good on you. And it was also the first time I got They're Real! tried on me (with this, I had no reluctance at all; what's more, I've become quite a fan of this one). Both products were the finishing touch for a combination of eyeshadows I like a lot and which, as many of you have noticed, I've suggested very often: Creasless Cream Eyeshadow liner in Farenheit Fab and Velvet Eyeshadow in Raining Men. This is also a very good complement for the Smokin' Eyes kit, and also for Scene Queen kit. Since I am not as good at it as I'd like, I usually draw a line with a traditional eyeliner (such as your BADgal waterproof liner) first, and then have a go with Magic Ink right on top of it. Then goes They're Real! and wow! I could be the next Bond girl.

Oct 16, 2012

Luscious liner!

Location: Melbourne VIC, Australia
Eyes: Brown
Skin tone: Light
Love that it's: “blackest black, easy to use”

I wear liquid liner every day and have for years. I've tried all kinds - gel liners can be hard to work with as can liquids with a "marker" style applicator. This liner brings together the perfect storm of features - super black, fine brush, and the applicator is the right length to ensure a steady hand. Great for subtle looks or full bombshell glamor - love it!

Sep 10, 2012

pretty amazing.

Location: Vacaville, CA, USA
Eyes: Brown
Skin tone: Olive

I had my eye on this liner for a while, had read great reviews and was very excited to try it. And I must say I loooove it its probably one of the BEST eyeliners I've ever had it has a very thin brush that just goes on very easy and super smooth it gives you the perfect wing. But there is a few blahs about it I have very sensitive eyes that get watery and the eye liner kinda fades but not as much as old liners I used before, its not that noticeably unless people are staring at your inner eye than yea maybe they can lol. But overall I must say I am very pleased with this eyeliner I looove it

Sep 4, 2012

Good for day, and night

Location: North Yorkshire, UK
Eyes: Blue
Skin tone: Fair
Love that it's: “longlasting, super-black”

I wear this eyeliner through the day, with just a thin sweep on my eyelids, and when i go out i use it (very easily) to create a more dramatic look. Love this eyeliner, can see no fault in in. Bought in 3 months ago, worn pretty much every day, and still have plenty left.

Jun 18, 2012

my favorite liner!

Location: Los Angeles, CA, USA
Eyes: Brown
Skin tone: Light

my old liner wasn't cutting it. (maybe they changed their formula?) I tried Magic Ink and was instantly hooked! so so black. doesn't leave a dull color. goes on smooth. I've been using liquid eyeliner since I was 14... (15+ years) this is by far the best I've ever had. thanks benefit.

Jun 14, 2012

Lovely and smooth

Location: Newcastle Upon Tyne, Tyne and Wear, UK
Eyes: Blue
Skin tone: Light
Love that it's: “flexible, Long Lasting”

Very black and easy to use, smooth flexible brush and the length of the brush gives you loads of control. Dries reasonably quickly and stays on pretty well. I have yet to find a black liquid eyeliner that doesn't absorb the colour of my eyeshadow, and this one is no different. The brush also split on my last one but my current one has been fine.

Apr 28, 2012

Best eyeliner ever

Location: Ireland
Eyes: Brown
Skin tone: Light

Very easy to use, really really black colour, the brush is just thick enough and is easy to make a flick at the end...takes a few minutes to dry completely but its worth it... always goes on in an even line, washes off easily with eye make up remover but stays put all night...also lasts for ages i have had mine over a year and its only running out now

Mar 31, 2012

Just okay for me.

Location: riverside, CA
Eyes: Brown
Skin tone: Light

1. I had never used liquid eyeliner before purchasing this one. 2. I am ridiculously proficient with pencil eyeliners. So maybe I just don't really like liquid eyeliner - this product didn't really wow me. I did like the inky black color, but it seemed to crack and/or flake easily. Was expecting more for the price.

Mar 28, 2012


Location: Indonesia
Eyes: Brown
Skin tone: Fair

It is almost the blackest eyeliner ever. easy to use and it forms nicely on your eyes. BUT unfortunately it is not waterproof. It stays long but when it comes to water, water rinses it away.

Dec 6, 2011

The blackest black eyeliner you'll need

Location: Pittsburgh, PA, USA
Eyes: Blue
Skin tone: Light

I'd been looking for a black liquid eyeliner for some time and I saw a suggestion online to try out magic ink. I do like it, when I feel like venturing into super black eyeliner, and the brush it comes with it super easy to work with. My only complaint is that the product is a little wet when I put it on, so you have to be careful no to get it anywhere you don't want.

Oct 1, 2011

Living lovely in the 50's

Location: Brisbane QLD, Australia
Eyes: Blue
Skin tone: Light
Love that it's: “easy to use, precise, perfect!”

Jet black, precise and glamorous! I'm a huge fan of the 50's pin up look and Magic Ink does the trick! It glides on seamlessly and so perfectly black! It's easy to control, so you can do a easy light look or a dramatic cat eye with a few little strokes. Unlike gel eye liners i've tried in the past, this is so much easier and so much more effective. It's so lightweight and long wearing, I use it everyday :) Team with They're Real mascara for picture perfect definition!

Jul 29, 2011

This liner is nice and dark and goes on very smooth, the...

Location: Massachusetts
Eyes: Hazel
Skin tone: Fair

This liner is nice and dark and goes on very smooth, the brush is great as well, a lot of other liquid liner brushes can "feather" and this one has stayed perfect.

Jul 5, 2011

Art in the form of Eyeliner....

Location: Galway, Ireland
Eyes: Brown
Skin tone: Deep
Love that it's: “badass”

The liquid: Deepest, richest, most sensuous black I've seen in a liquid eyeliner. It dries on with a sleek sheen.... Overall effect; Bold & Provocative! The brush: Not too thin, I find it's the perfect thickness! Thinner detail such as the end of a flick can always be achieved by using the point of the brush. *Drying time is a bit longer than that of most liquid eyeliners but it's seriously worth it. I nearly went into mourning when I lost my first one- it's that good!

Jun 16, 2011

for first time liquid eyeliner users

Location: Undisclosed

I usually use pencil liners because i find liquid eyeliner too hard to apply and it always look terrible on me whenever I do it. However this liquid eyeliner is SO easy to use and even I can do it! It is truely fabulous!!!!x

May 9, 2011

Dream come true

Location: Atlanta, GA
Eyes: Blue
Skin tone: Medium

I've used many liquid eyeliners over the years and to be honest, I've always gone back to a pencil because I disliked them so much. Magic Ink solved all my problems it's easy to apply, dries fast so it doesn't smear all over your eye, and it lasts all day (it even lasted through pollen season and me always rubbing my watery eyes).

Apr 22, 2011

deadly packaging ,easy to use, very black, good...

Location: ireland
Eyes: Brown
Skin tone: Deep

deadly packaging ,easy to use, very black, good consistency.... best liquid eyeliner I've used! <3

Mar 14, 2011


Location: Chicago,Il
Eyes: Blue
Skin tone: Fair

This is extremely black. You have to be delicate with the brush, because it does tilt and may give a bad line. But overall, this is a good ultra black liner.

Jan 21, 2011

This is a very defining liner, I like to line my wing :)

Location: Winterhaven, Ca
Eyes: Brown
Skin tone: Olive

This is a very defining liner, I like to line my wing :)

Jan 13, 2011

So easy to use

Location: Paris, France
Eyes: Brown
Skin tone: Medium
Love that it's: “Smooth, black, effortless”

I was very sad when babe cake was discontinued but now that I've tried Magic Ink, I'm not sad anymore !! It is so easy to use ! I just still can't believe it! I usually prefer hard brushes but this brush glides perfectly and you get a perfect line and even a beautiful cat eye with very little effort !

Dec 1, 2010

liquid liner made easy

Location: Kansas
Eyes: Brown
Skin tone: Olive
Love that it's: “easy, lasting, doesn't flake, defiantly black”

Having a darker complexion and dark eyes, I only use black eyeliner, and I like to try to find the darkest colors, cause it looks better. I don't use pencil liner ever since I started using liquid, and this one is my favorite! It is easy to apply, and it does not get messy. The wand does not 'glump' up either, like others. Not to mention, it's perfect for getting seductive cat eyes!

Nov 20, 2010


Location: denver, co
Eyes: Brown
Skin tone: Medium

I usually love everything I get from benefit (and that's a lot). I was surprised to see such a thick brush, but it wasn't too hard to make a fine line. The brush didn't fit well in my hand and that didn't make applying liquid liner any easier (let's admit it it can be an art to perfect) Also, it was like this will come off or smudge at a drop of water.

Nov 19, 2010

Simply Amazing

Location: London, On
Eyes: Blue
Skin tone: Fair
Love that it's: “gorgeous”

The Magic Ink eyeliner is amazing. It just glides right on with out messing u and it doesn't fade through the day or smudge at all. It's beautiful!

Nov 16, 2010

So easy to apply

Location: Sacramento, CA
Eyes: Brown
Skin tone: Medium
Love that it's: “easy to apply”

I love liquid eyeliner, but my favorite liquid eyeliner was discontinued. I had given up on liquid eyeliner for a while and just stuck to pencil, so when I saw this one I thought I would give it a try and I fell in love! I love that the brush has long bristles which allows for a continuous stroke. The bristles aren't stiff, so it doesn't leave your line streaky. Also, it picks up just the right amount of "ink" so you don't have a glob of mess on your lid. It's easy to do both think and thin lines depending on the look you are going for. I have tried several liquid eyeliners and this is by far the easiest! I can't wait till they have brown and gray! I hope they produce it soon!

Nov 16, 2010


Location: Los Angeles, CA
Eyes: Hazel
Skin tone: Olive

I love this product! It glides on so perfectly and really stays on all day and night!

Sep 20, 2010

I'm a huge fan of liquid eyeliner and was so excited when...

Location: San Jose, Ca
Eyes: Brown
Skin tone: Medium

I'm a huge fan of liquid eyeliner and was so excited when Magic Ink came out. I love it! Stays put all day and comes off easily with make up remover. Makes for some sexy cat eyes!

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