lip plump

primer for full sexy lips


Flaunt a voluptuous pout!

The original lip plump since 1995! This neutral-toned lip enhancer helps smooth & fill-in fine lines. Contains jojoba oil, known to soften skin.

  • Sexy, seductive pucker
  • Lips appear fuller & younger
  • Contouring formula


2.50 g Net wt. 0.09 oz.



Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.

Reviews & Questions

Dec 1, 2016


Location: Cheltenham, Gloucestershire, UK
Eyes: Hazel
Skin tone: Fair

Why has this product not made anymore, it was brilliant, I loved it.

Nov 27, 2016

Loved this product

Location: north smithfield, RI
Eyes: Green
Skin tone: Fair

Worked wonders...faithful buyer of the product for 10 years...why would you discontinue!

Nov 21, 2016

Please, please bring it back

T.L. Scarito
Location: NY, NY
Eyes: Brown
Skin tone: Light
Love that it's: “Been there for me from the beginnin”

Nothing compares to this for priming lips, filling in creases and creating fullness, and believe me, i have searched tirelessly for another product that can perform half as well. It never got dry or cakey and always made my lips look smoother and plumper. No other brand even comes close. Please bring it back just as it was. Please? Hundreds of thousands of other women would agree.

Apr 27, 2016


Location: Pittsburgh, PA
Eyes: Brown
Skin tone: Light
Love that it's: “The perfect shade and consistency!”

This was one of my favorite products from benefit. The plumper had the best consistency and it had staying power like none other. There was no scent which was nice and it would keep your lip color from slipping off. COME BACKKKKKK

Sep 20, 2015


Location: San Francisco, CA, USA
Eyes: Green
Skin tone: Medium
Love that it's: “perfect”

This is my FAVORITE lip primer. Why did it have to go :( :( Please, please, please Benefit- Bring it back!!!!!

Feb 12, 2015

The best lip product ever

Location: Orlando, FL
Eyes: Brown
Skin tone: Light
Love that it's: “fabulous”

Since Benefit stopped making this product I have been desperate to find a replacement with no luck I did, however, locate some on a website which I will not name but is known for selling everything.

Feb 10, 2015

Lip Plump is the BEST!

Location: Carmichael, CA
Eyes: Hazel
Skin tone: Olive

I just logged on to purchase more lip plump and it says it is out of stock. Then I read the reviews and it is discontinued? Please say this isn't so. I have been using this since it first came out. Use it every time I apply lipstick and gloss! I love it. PLEASE do not discontinue this!

Jan 23, 2015


Location: Cumbria, UK

I love Lip Plump so much that the last ones I bought were from the US and I live in the UK, where it was discontinued much earlier. I have an almost empty one left and have to scrape the applicator around the tube to get any product on it but even that little amount makes a huge difference as my faint lip lines disappear and my lipstick does not move. If I could choose only one cosmetic product to own, it would be Lip Plump. You really are missing out on a huge market as I have many friends who were also very disappointed when it was 'retired'.

Jan 21, 2015

I love this product - bring it back please

Location: St. Thomas, U.S. Virgin Islands
Eyes: Blue
Skin tone: Light

I have been using Lip Plumb for years - on my lips and lately on the little lines I'm gradually getting around my lips. It plumbs up both areas. I absolutely love this product, and highly recommend that you BRING IT BACK, PLEASE.

Jan 19, 2015

Amazing. Shame it's discontinued.

Location: Manchester, UK
Eyes: Brown
Skin tone: Fair

My mother has almost run out of this product, and she only talks highly about it. She simply loves it. Unfortunately, this was the one thing she wanted as a gift for Christmas or her birthday, but I discovered it had been discontinued.

Dec 23, 2014

lip plump

Location: Evansville, IN, USA
Eyes: Green
Skin tone: Light

Why are you not bringing this back? I have used this product for since it came on the market about 20 years. When your clients depend on you for a product and they like it, you take it off the market. Like de-groovie. which really worked to keep your lipstick from feathering.

Dec 17, 2014

love this product

Location: Long Beach, CA, USA
Eyes: Brown
Skin tone: Light

this was my absolute favorite lip product, I use it alone and under lip gloss or lip stick, it plumps and primes and doesn't tingle or turn color like some products. I wish so very badly that you would make this product available again.

Sep 6, 2014

Love " Lip Pump" I echo all other raves about this...

Location: Texas
Eyes: Green
Skin tone: Light
Love that it's: “perfect for my lips”

Love " Lip Pump" I echo all other raves about this product. Makes my lips look and fell so much younger! Please come back Lip Plump...

Jul 23, 2014

The best lip product anywhere ever

Location: Aventura, FL, USA
Eyes: Blue
Skin tone: Light

Lip Plump is one of the greatest make-up products I have ever used. It is a terrific primer & I often use it alone as a lipstick. I get compliments on my lip color everywhere I go. Now that it has been discontinued I am unable to find anything even close. Please bring it back, if not in its original form, then in some other incarnation. It is unique among cosmetics. Thank you.

Jun 27, 2014


Location: SF, CA
Eyes: Blue
Skin tone: Fair

Please, please, please bring Lip Plump back!!! My lips are suffering!!!!

Jun 16, 2014

I love this product.

Location: Bryan, TX, USA
Eyes: Green

I love this product. It keeps my lipstick on great and my lips look plumper. I have use this product for 20 years. Please do not take it off the market. It has been taken out of the stores. Please bring it back to the stores.

Jan 21, 2014

Problem Solver

Location: Cincinnati, OH, USA
Eyes: Green
Skin tone: Medium

Lip Plump solves my problem of having my lipstick "run" into the lines around my aging lips much better than using a liner alone. My color stays on and is vibrant longer.

Dec 30, 2013

perfect primer

Location: owings mills, MD USA
Eyes: Brown
Skin tone: Fair

lip plump is good for plumping lips, but best of all keeps lipstick on much longer-- even after eating. I don't ever wear lipstick without it. I always order 3 at a time so I don't run out. it is the BEST!

Nov 25, 2013

keep lip plump in the benefit family

Location: Toledo, OH, USA
Eyes: Brown
Skin tone: Medium

best lip primer on the market-nothing close. Please keep in the line.

Nov 18, 2013

I have used LIP Plump for several years. Have not found...

Location: St. Louis, MO, USA
Eyes: Green
Skin tone: Fair

I have used LIP Plump for several years. Have not found another product that stops lipstick bleeding that compares. I am very sorry to find that this product will no longer be available. This is not the first time a you have discontinued an item I really liked. I was often asked to give the name of Kiss Me lip gloss when I was wearing it. The replacement did not work for me.

Aug 9, 2013

My most essential!!

Location: Minneapolis, MN, USA
Eyes: Green
Skin tone: Medium
Love that it's: “perfect”

I have used this product for at least 12-15 years--and cannot go without it! I am a lipstick/gloss girl, sometimes the only thing I wear. I am also a 'nudie'--and placing my lip plump on first, then pencil and then finishing off w lipstick or gloss--it is the perfect nude lip. I am asked of my 'technique' often--and always make sure to let them know to start w Lip Plump. It is hard to find in the stores now, which makes me sad!! Please do not EVER consider discontinuing this product. I am a lifer!!

Jul 5, 2013

Best lip plump out there!

Location: Undisclosed

I've tried other lip plump products, yours is the best!!!

May 26, 2013

don't retire this product!

Location: Undisclosed
Love that it's: “love it”

I have been using this product since the company began-it keeps my lips looking smooth and with a little powder on top my lipstick stays all day. Please keep this product in the line.

Mar 28, 2013

Does its job

Location: Lucerne, Switzerland
Eyes: Blue
Skin tone: Fair

When I first applied I was almost shocked, but in a good way. My lips looked much fuller! definitely recommend it.

Jan 17, 2013

Wonderful primer for sexy lips!

Location: Memphis, TN
Eyes: Brown
Skin tone: Olive
Love that it's: “easy to use, a perfect lip primer, Long Lasting”

This is a fabulous product that I've used for years. It's not a gimicky lip plumper that makes your lips tingle and swell...think of it as foundation for your lips. It also helps lipstick stay put. Here's a suggestion for use: apply a THIN LAYER of lip plump to lips, dabbing lightly all over with your ring finger, and allow product to dry completely (I like to put lip plump on before doing any other makeup then come back to my lips at the end). Apply your favorite color lip liner, and finish with a clear or neutral lip gloss. Voila! Gorgeous lips in no time flat.

Jan 16, 2013


Location: San Diego, CA, USA
Eyes: Blue
Skin tone: Olive
Love that it's: “perfect”

I can only hope that benefit will be repackaging this product. I have worked in cosmetics for years and this was my "desert island" product. A lot of people dislike it, because they are expecting it to have a plumping effect, which it does not. Lip plump acts as a primer (which is why I love it) and helps mute out the lips so you can create a "plumper" lip look with your lip liner & lipsticks. It works amazing under any lipstick, and I personally, have been wearing it by itself for years. Please, Benefit, Bring back Lip Plump!!!!

Jan 13, 2013

Great product!

Location: Pompano Beach, FL
Eyes: Brown
Skin tone: Medium

I have used Lip Plump for a few years now and love it. I used it regularly to even out my lip tone keeps my lip liner and lipstick in tact. No feathering! I was told that this product is going to be discontinued....not sure why. I hope it's not true!

Jan 11, 2013

fantastic as lipstick too

Location: West Midlands, UK
Eyes: Blue
Skin tone: Medium

I am a beauty therapist and I can safely say I have never found anything as good as vanilla stick (the used to sell at body shop) until now lip plump stays on and gives the mattness I need when all other lipsticks slide off. It makes me lips look fuller for longer ;) Just wish there was a matt lipstcik just like this

Jan 10, 2013

Excellent primer

Location: Reykjavik, Iceland
Eyes: Gray
Skin tone: Light

This really helps your lipstick stay on and makes application smoother. I find it's best to scrub your lips first, put on a little lip balm if you have dry lips (make sure to wipe off any excess), then dab this on before applying your lipstick. It makes the lipstick colour richer and it stays on much longer. I can't say I see much of a plumping effect but my lips are pretty full as it is so I can't complain. A little goes a long way of this product so it lasts pretty nicely.

Oct 10, 2012

pretty amazing lip product

Location: Philippines
Eyes: Brown
Skin tone: Medium

i got my lip plump from my realness of concealness box. i almost overlooked it. but the time i was able to use it, it made all the difference! goodbye to my previous lip primer (elf) which made my lips cakey everytime. at first i have been contemplating between this benefit lip plump or that lip insurance from tarte. but the moment i tried this product, tehre is no room for me to look for other. i will stick with this great product.

Aug 9, 2012

Makes my lips look amazing

Location: Perth WA
Eyes: Blue
Skin tone: Light
Love that it's: “full lips”

I got the realness of concealness beauty kit and didn't really take notice of the lip plump at the start, but then i used it and now i wear it everyday! it really makes my lips look so much fuller!

Apr 27, 2012

IT WORKS does what it says !

Location: NYC
Eyes: Blue
Skin tone: Light
Love that it's: “fast, works great, try it, tube lastsa long time”

Used this when it cameout I used 2have 2 use foundation on my lips then a nude rosey pencil liner & fill in my lips w/ it besides outlining then a more foundation then powder THAN outline my lips 2 the perfect shape THEN lipstick blot powder & lipstick then check the liner always w/a lip brush blend together all thin layers. it worked & my lips stayed put all day with a small touch up w/ this product It does it all first then I do my liner in a rosey clolor then my lip stain gloss or lipstick w/a brush ALWAYS no layers & layers just 2 steps boom done looks great really works try it!

Dec 9, 2011

Model Lips!

Location: Pittsburgh, PA
Eyes: Green
Skin tone: Medium

I was very weary to buy this product, because I wasn't sure if I believed all the hype. I've used lip plumpers in the past, and they didn't make my lips look any different. This lip plump changed everything! I instantly noticed a difference in my lips as soon as the product dried. LOVE IT. Also, this product keeps my lipstick on for hours without needed a touch up! I will be repeating this purchase for sure when I run out! (Also a little bit goes a LONG way!!)

Nov 1, 2011

Highly recommended

Location: Undisclosed

This lip plump is amazing. It was one of the first products of Benefit that I knew, and for sure it is the motive for me to keep buying it. I'm going to buy it right now for the third time - can't live without it anymore. P.S.: It really makes the lipstick last longer (I tried to use the same lipstick with and without the lip plump and believe me, you can tell the difference) and make me feel with bigger lips, what I absolutely love!

Aug 18, 2011

I have no idea how this works, but it does what it...

Location: Tewkesbury, Gloucestershire
Eyes: Gray
Skin tone: Fair

I have no idea how this works, but it does what it promises to do. And it's a lush neutral tone. I also noticed that the colour of my lipstick stays on my lips longer with this primer.

Jul 24, 2011

Makes lipstick and/or liner stay PUT

Location: Auckland NZ
Eyes: Brown
Skin tone: Olive
Love that it's: “timeless, seasonless”

For a neat trick -- let Lip Plump dry on lips, fill in with lip liner, and then put another layer of Lip Plump on top (this is best done using a medium shade lip pencil). Your lip color will last ALL DAY LONG...I kid you not. I have used this stuff for years, and it is simply the best base for under lipstick or liner.

Jun 28, 2011

This stuff is magic! Plumping without stinging, provides...

Location: Syracuse, NY
Eyes: Hazel
Skin tone: Fair

This stuff is magic! Plumping without stinging, provides a nice base for your lipstick so it stays put. WINNER!

Jun 28, 2011

it's a must

Location: san francisco
Eyes: Hazel
Skin tone: Medium

i don't wear lipstick often but when i do i ALWAYS use lip plump. it makes lipstick application go on super slick and it lasts longer. i also like to use my lip plump when i wear natural lip gloss.

Jun 25, 2011

IT really works and makes a visible difference!!!!!!!!!!!x

Location: Undisclosed

IT really works and makes a visible difference!!!!!!!!!!!x

Jun 11, 2011

it did make me have the plumpy feeling in my lips but i...

Location: Mi
Eyes: Blue
Skin tone: Light

it did make me have the plumpy feeling in my lips but i felt it didnt really help with keeping my lipstick on.

Apr 18, 2011

Powerful Pout!

Location: Kuala Lumpur, MAL
Eyes: Brown
Skin tone: Olive

It makes my lips looks fuller. Doesn't really work on chapped lips as it always give me inverse result. So I put a thin layer of lip balm and let it absorb for few minutes before use this product. Lipstick stays long hours but it also change lipstick color pale by a tone.

Mar 31, 2011

I initially bought this lip plumper for the new shade of...

Location: SLC, UT
Eyes: Blue
Skin tone: Light

I initially bought this lip plumper for the new shade of it but I have started using it under my lipstick so it lasts longer. This product does exactly what it claims to do, lengthen the life span of my lipstick through out the day. As an added bonus it adds plumpness to my rather thin lips.

Jan 29, 2011


Location: Manitoba, Canada
Eyes: Blue
Skin tone: Fair
Love that it's: “Smooth, base, primer, full lips, must have, sexy lips”

This product does exact what it claims. You apply the tiniest amount, let it fully dry and then apply your lipstick/gloss or liner. The product makes your lips smooth and it lasts for hours. Your lips will appear fuller and smoother. This is the perfect base/primer for both your lip color and the Cupid's Bow kit. It wasn't until I tried the "lip plump" that I got the results I was looking for from "Cupid's Bow". A must have for my makeup bag now. I will purchase this again and again :)

Sep 20, 2010

Works great under my Flirt Alert. Or even under a clean...

Location: San Jose, Ca
Eyes: Brown
Skin tone: Medium

Works great under my Flirt Alert. Or even under a clean gloss for a neutral lip!

Jul 12, 2010

Goes on smooth, lovely texture, not sure it plumped lips...

Location: Melbourne

Goes on smooth, lovely texture, not sure it plumped lips as such, but probably a good primer for long lasting lipstick wear.

Jul 11, 2010

I thought this would plump up my lips like Botox and look...

Location: Undisclosed

I thought this would plump up my lips like Botox and look fake - couldn't be farther from the truth!! It just takes the "lines" away and makes my lips look smooth, which I love! And I do regret that I didn't buy this earlier. Again, it took a Benefit Artist to show me the way here. Use the Lip Plump and then add lipstick and maybe a touch of the Ultra Shine gloss for a perfect pout :)

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Thanks gorgeous!