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Confessions of a beauty expert
What's your best trick?
To get the perfect wing, I reach for they’re real push-up eyeliner and start by aligning the pen on the outer corner of the nose. With a light hand, I dab a small line—then use the pen to fill in the wing. It’s the best trick for an even wing on both sides!
- ATHINA, SAN FRANCISCO
We've put the WOW in millions of brows
We know brows. That’s because we’ve been raising ‘em since 1976. Our unique brow-mapping technique helps us find the perfect brow for your face to reveal your prettiest self.
JOIN THE PARTY
Brows, Bubbly & Beauty
Calling all benebabes and benebeaus! Host your own Beauty Bash…an after-hours private party at your Benefit Boutique. All Beauty Bashes are customizable in theme, size and time. Private parties start at $50 per person, redeemable in product. Contact your local boutique to book. Beauty bashes include:
- Small Bites
- Brows - Shaping, Lash or Brow Tint
- One-on-One Pampering
*100% of Benefit’s proceeds from BIB branded 3D BROWtones magenta sold in its authorized retailers and 100% of Benefit proceeds from brow wax services sold during May 2019 at US Benefit Boutiques and Benefit BrowBars in Macy’s, Belk, Sephora inside JCPenney, and Ulta will be donated to the following nonprofit corporations recognized as exempt from federal income taxation under Section 501(c)(3) of the Internal Revenue Code: [Girls Inc., 120 Wall Street, New York, NY 10005 (212) 509-2000; Dress for Success, 32 East 31st St. 7th Floor, New York, NY 10016, (646) 233-4942; Step Up Women’s Network, 510 South Hewitt St. #111, Los Angeles, CA 90013, (213) 382-9161; The Princess Project, P.O. Box 471045, San Francisco, CA 94147(917) 913-0802; The Personal Care Products Council Foundation on behalf of Look Good Feel Better ®; 1620 L Street NW, Suite 1200, Washington, D.C. 2003 (202) 331-1770]; Planned Parenthood Federation of America, 123 William Street, New York, NY 10038 (212)541-7800. Benefit Cosmetics LLC to determine the donation distribution among the aforementioned nonprofit corporations.