3 free mascara samples w/ $70+!* Use Code: LASHDEAL SHOP NOW

Free makeup bag w/ $60+!* Use Code: LIPBAG SHOP NOW

Get free US standard shipping w/ $50+!* SHOP NOW

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Deliver the gift of gorgeous!

Shop limited-edition holiday sets, featuring Benefit fan faves & bestsellers at dazzling deals.

Benebabe Exclusives

Show off your support

We’re donating 40% of sales proceeds from all Bold is Beautiful merch to our partner charities. Plus, get free shipping on ALL merch.

No code required.

Try on your perfect brows!

Forget makeup remover, tweezers or panicking! Virtually “try on” brows, play with styles and test out shades to see the transformative power of brows…instantly!

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Split your purchase into 4 interest-free payments with Klarna.* To use Klarna to pay for your purchase, choose Klarna at checkout.

Brow Bestsellers

They’re kinda our thing!

Our bestselling brow products that’ll instantly solve your brow dilemmas!
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