Your Makeup Products Menu

Welcome to Benefit, the home of feelgood beauty and the best brows in town (but actually). Whether you love an easy, natural daily makeup routine or a big, bold look, you’ll find the right primers, highlighters, liners, mascara, and more right here.

Not sure where to begin? Most looks start with prep work: pore and skincare to make makeup application silky smooth. Next, a starting layer of some of the best face makeup on the market, including concealer, blush or cheek tint, highlighter, and bronzer. Don’t forget to hit those lips with a little tint, too!

If you’re shopping for a new set of beautiful makeup and cosmetics, you’ve come to the right place. From your routine’s most basic makeup steps to those final finishing touches, there’s a product here for every look.

Ingredients for Any Makeup Routine

Life is all about balance, right? Same goes for your makeup bag (in our opinion, anyway). It should be stocked with everything you need to achieve your ideal look, every time. Sometimes, that’s just enough to cover your go-to easy makeup looks. Other times, it’s about creating full glam makeup. And sometimes, you want to experiment with something completely new!

For a practically flawless makeup collection, we recommend starting at the base: pore-minimizing face primer. What kind of coverage are you after? The POREfessional Matte Primer and The POREfessional (our bestseller*) both provide a light, natural layer when worn alone.

Now that we’ve got the prep work down, it’s time for some color. Brush your cheeks with blush for a natural-looking flush. Then, swirl on some powder or creamy bronzer to give your skin a little sunkissed glow. You can build your waterproof makeup kit with our fan-favorite volumizing BADgal BANG! Waterproof waterproof mascara. If you’re in the mood, top it off with a highlighter that gives constant golden-hour glow, like Dew-La-La liquid glow.

No matter the feature you choose to accentuate or the style you’re hoping to express, there’s a high-quality makeup product for you to stock up on.

The Longwearing Look: It’s Gonna Last

Wondering how to set makeup to stay all day? Pick up The POREfessional Super Setter long-lasting makeup setting spray to lock in any look. In search of the best makeup for oily, combination, or dry skin? Reach for a blurring, non-comedogenic setting powder—The Porefessional Power Powder.

Beauty and cosmetics should be all about what makes you feel good. Today, that could mean the best makeup for an oval face (hint: more highlighter than contour), the best makeup for pale skin (add some warmth with blush), or the most fast-casual, basic makeup application (brightening concealer, brow-brushing, and go).

Any way you slice it, your next makeup bag fave is probably just a few clicks away.

Fresh, Easy Makeup Looks

Our makeup collection is designed for everyone. But if your head is spinning wondering how to apply minimal, natural, 5-minute makeup like a pro, look no further. We can help with applying makeup products for beginners.

Here’s an easy step-by-step makeup routine to try (but of course, makeup is personal, so do what works and change what doesn’t!).

Start with a creamy, use-your-fingers concealer, then move on to face color like the Benetint rose-tinted cheek & lip stain. Add smooth-as-butter Goof Proof super easy brow-filling & shaping pencil, a swipe of mascara, and you’re good to go.

All Your Makeup Looks In One Place

If you’re looking to buy makeup online, great news: You can browse all beauty and makeup products here. Try a fresh, dewy, trending makeup look or go for something bold. Add color, depth, and drama, or keep it simple. It’s all up to you.

Well, what are you waiting for?


* Source: Benefit Cosmetics, based on sales and units sold of all product, January – December 2024.