FLASH SALE! 40% OFF Gimme Brow+ Volumizing Gel* No code required SHOP NOW

SUMMER BEAUTY SALE! UP TO 60% OFF our entire sale selection! No code required. SHOP NOW

Get free shipping w/ $40+!* Use Code: GOODTIMES SHOP NOW

Bold is Beautiful! In August we give back!* LEARN MORE

Enter to win an exclusive box packed with Gimme Brow+ goodies ($109 value) SIGN ME UP

Buy now, pay later with KlarnaLearn more

{{ product.title }}

{{ product.subTitle }}

  • Hook ‘n' Roll™ brush
  • Grabs, separates, lifts, curls
  • Curve-setting formula holds for 12 hours

It’s a roller for lashes! The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits. Available in two stunning shades, original ink black or brown. 

  • Comes in full size & mini
  • Satin finish
  • Water-resistant & easy to remove
  • 87% said it gives long-lasting curl*

* Consumer panel survey on 31 women after 4 weeks

AQUA (WATER), PARAFFIN, POLYBUTENE, CERA ALBA (BEESWAX), BIS-DIGLYCERYL POLYACYLADIPATE-2, PALMITIC ACID, STEARIC ACID, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, COPERNICIA CERIFERA (CARNAUBA) WAX, AMINOMETHYL PROPANEDIOL, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SILICA, CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX), HYDROXYETHYLCELLULOSE, PANTHENOL, BUTYLENE GLYCOL, HYDROXYACETOPHENONE, CHLORPHENESIN, PENTYLENE GLYCOL, TOCOPHERYL ACETATE, ALGIN, SERINE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60. [+/- CI 77499 (IRON OXIDES)].

N° 16347

PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.

Tips & Tricks

Such a pretty curl!

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every last lash. Curls just wanna have fun!
Keep the party going: add a coat of They’re Real! Mascara.

What People Are Saying