PRIVACY POLICY

Last Updated: July 14, 2025

Hey Benebestie! Here at Benefit Cosmetics we value your privacy and we want to make sure you feel comfortable using our services. Here's the nitty-gritty on our privacy practices so you know what types of personal information we collect, how we use it, when it may be transferred to third parties, the choices you can make, and how you can contact us with questions.

You can click on the following links to go directly to a particular section of this Privacy Policy.

WHAT IS THE SCOPE OF THIS PRIVACY POLICY?
WHEN IS PERSONAL INFORMATION COLLECTED?
WHAT PERSONAL INFORMATION IS COLLECTED?
HOW IS YOUR PERSONAL INFORMATION COLLECTED?
WHAT ARE COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES?
HOW IS YOUR PERSONAL INFORMATION USED?
HOW IS YOUR PERSONAL INFORMATION SHARED?
HOW IS YOUR PERSONAL INFORMATION PROTECTED?
DATA TRANSFERS
CHILDREN'S ONLINE PRIVACY
VIRTUAL PRODUCT TRY-ON TOOL
NOTICE OF PUBLIC POSTING AREAS
WHAT ARE YOUR PRIVACY RIGHTS AND CHOICES?
US PRIVACY RIGHTS
CONTACT US
CHANGES TO THIS PRIVACY POLICY

WHAT IS THE SCOPE OF THIS PRIVACY POLICY?

This Privacy Policy is provided by Benefit Cosmetics LLC, located at 595 Market St., 28th Floor, San Francisco, California 94105 ("Benefit Cosmetics," "we," "our," or "us") and it applies to the website located at benefitcosmetics.com, United States ("US") Benefit Cosmetics Boutique retail locations, and any other Benefit Cosmetics application or location where this Privacy Policy is posted (each "Benefit Cosmetics Site." and together the "Benefit Cosmetics Sites"). Unless otherwise noted at the time of collection, this Privacy Policy does not govern any other information or communications with our retail affiliates that may reference Benefit Cosmetics. Additionally, this Privacy Policy does not apply to personal information Benefit Cosmetics collects from its employees.

Please note, our privacy practices are subject to the applicable laws of the places in which we operate. If you are visiting one of our websites or retail locations outside of the US, please select your country/region here to review the applicable privacy policy, which is located at the footer of the website, to learn more about privacy practices in that country/region.

We may provide different or additional privacy notices in connection with certain activities, programs, and offerings. We may also provide additional “just-in-time” notices that may supplement or clarify our privacy practices or provide you with additional choices regarding your personal information.

The Benefit Cosmetics Sites may contain links to other third-party websites for your convenience. Benefit Cosmetics is not responsible for the privacy policies, privacy practices, or contents of these third parties and any information that you submit to a third-party is subject to their privacy policy. Once you leave the Benefit Cosmetics Site, or any other location where this Privacy Policy is posted, or are redirected to any third-party website, application, or other online service, you are encouraged to read and familiarize yourself with the privacy terms or policies applicable to that third-party.

By accessing a Benefit Cosmetics Site from which this Privacy Policy is referenced, you confirm that you have read, understand, and acknowledge the terms of this Privacy Policy. This Privacy Policy is not a contract and does not create any legal rights or obligations not otherwise provided by law.

WHEN IS PERSONAL INFORMATION COLLECTED?

“Personal information” is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or a household.

Personal information is collected by Benefit Cosmetics when you:

Create a customer account on the Benefit Cosmetics Sites, apps, or in our stores;
Place an order from a Benefit Cosmetics Site;
Allow us to track your location;
Use a virtual product try-on tool, such as the Brow Try-On or Pore Analysis Tool (P.A.T.) (your submitted image is temporarily used to enable the tool to work and is not retained by Benefit Cosmetics);
Make purchases in-store;
Provide us information in-store;
Join our loyalty program;
Join our referral program;
Write a product review;
Use our online services, such as the chat service (which may be monitored or recorded for quality assurance purposes) or product shade match services;
Agree to receive marketing communications from us, such as by email, telephone, web push notifications, SMS, WhatsApp or postal mail, depending on your selection;

Answer surveys or satisfaction questionnaires based on your customer experience;
Purchase from or interact with Benefit Cosmetics’ official page on social media networks or if you allow us to re-post or re-use of content that you have published on a social media network;
Contact our customer service;
Send requests for information to us;
Take part in an event organized by Benefit Cosmetics or our partners;
Enter a sweepstakes, contest or other promotion;
Browse on the Internet using cookies or similar online tracking technologies, or when you click on advertisements for our products or services.

WHAT PERSONAL INFORMATION IS COLLECTED?

The type of personal information collected depends on your interactions with Benefit Cosmetics. For example, personal information may be collected through certain Benefit Cosmetics services, optional sweepstakes or promotions, website features, or your business relationship to us, and may include the following categories and specific types of personal information depending on how you choose to interact with us:

Personal Identifiers	Identifiers such as your first and last name, your social media handle, birth date, government ID and other similar identifiers.
Device Information, Network Information and Other Unique Identifiers	Identifiers such as device type, device identifier, internet service provider, browser type, internet protocol (“IP”) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers associated with you, your device, or your network (including, for example, a persistent device identifier or advertising ID).
Information About the Way You Use Our Services and Interact With Us	Including the site from which you came, the site to which you are going when you leave our site, how frequently you access our services, whether you open emails or click the links contained in emails, whether you access our services from multiple devices, and other browsing behavior and actions you take on our services (such as the pages you visit, the content you view, videos you watch, the communications you have through our services, and the content, links and ads you interact with).
Contact Information	Including email address, telephone number, postal address, and other similar contact information.
Demographic Information	Including age and gender, some of which may include characteristics of protected classifications under US state or federal law.
Billing Information	Including the payment data necessary to process your purchase if you make a purchase on the Benefit Cosmetics website or in a Benefit Cosmetics Boutique.
Purchase History and Commercial Information	Including product and/or service information, order number, receipts, the purchase date or location, returns, and other similar data relating to purchase transactions.
Employment Application Information	Including your identity, contact Information, resume/Curriculum Vitae, cover letter and other similar employment or professional information that you may submit to us when you apply for employment at Benefit Cosmetics.
Location Information	Including information that permits us to determine your location, such as if you manually provide location information or enable your mobile device to send us precise location information.
Health Related Data	Information you provide regarding your health if you choose to notify Benefit Cosmetics of any allergies or undesirable side-effects concerning any of Benefit Cosmetics’ products or services.
Physical Attributes	Information regarding your physical features, such as your eye color.
Audio and Visual Information	Including photographs, images, videos, and recordings of your voice, such as when you choose to use a virtual product try-on tool or if we record customer service calls for quality assurance.
Service Appointment Information	Including service appointment time, the type of service, and other similar appointment information.
User Content	Including your communications with us and any other content you provide, such as social media profiles, photographs, images, videos, survey responses, comments, product reviews, testimonials, and other content.

Personal information which is essential to provide Benefit Cosmetics’ services is marked with an asterisk (*) on Benefit Cosmetics’ online webforms, electronic forms used at some service counters and Boutiques, and off-line paper forms. Information not marked with an asterisk is optional and enables us to improve our communications and services with respect to you.

You may choose not to provide certain personal information to Benefit Cosmetics, however, please be aware that if you choose not to provide such personal information, you may be unable to access certain services or Benefit Cosmetics Site functionalities, and/or Benefit Cosmetics may be unable to action or respond to your request.

HOW IS YOUR PERSONAL INFORMATION COLLECTED?

We collect personal information about you from various sources. Some personal information is provided by you and some is received from other sources, like third party services, which may be combined with other information we have about you. For example, we collect personal information in the following ways:

A. DIRECTLY FROM YOU

We collect personal information you provide to us, suchas when you:

Create a customer account on the Benefit Cosmetics Sites, apps, or in our stores;
Make a purchase;
Book a service appointment;
Join our loyalty or referral programs;
Write a product review;
Opt-in to receive marketing communications;
Answer surveys or satisfaction questionnaires;
Contact our customer service;
Send requests for information to us;
Take part in an event or program organized by Benefit Cosmetics or our partners;
Apply for a job;
Interact with us in-store;
Enter a sweepstakes, contest or other promotion.

B. FROM THIRD PARTIES

We receive some personal information from third parties, such as service providers or business affiliates of Benefit Cosmetics, when you use certain third-party services, and/or through technology such as cookies and other related technologies, like web beacons, pixels, embedded scripts, mobile SDKs, location-identifying technologies and logging technologies (collectively, “online tracking technologies”). For example, we may collect personal information from the following third parties:

FROM COOKIES AND SIMILAR ONLINE TRACKING TECHNOLOGIES
When you visit the Benefit Cosmetics website cookies and other similar online tracking technologies may be placed on your device, subject to your browser settings or other cookie preferences you may have set.

To learn more about these technologies please see “What Are Cookies and Other Online Tracking Technologies?” section below.

FROM SOCIAL MEDIA
Your use of social media may enable third-party websites to gather information about your activity on our website. For example, if you use the “share” or “like” buttons featured on social media sites such as Facebook, TikTok, X, YouTube, Instagram or Pinterest, the social media company providing such application may enable that company to track your browsing history on our website if you are currently logged into your social media account when you visit our website. Please note that the collection and use of your personal information by social media companies is subject to the privacy policy of the social media company you interact with. We encourage you to read the privacy policies of the social media products or services you use to understand how your information is collected and used, and how you can exercise your choices, such as by adjusting the settings for your social media account.

FROM BUSINESS PARTNERS
We may obtain personal information from businesses that we have partnered or have joint sponsorships with, such as Ulta or Macy’s, and other partners we choose to collaborate or work with.

FROM OTHER SOURCES
We may also obtain personal information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, your employer, credit check databases, or publicly available sources.

Personal information about you that we collect from third parties may be combined with other personal information we collect directly. To learn more about your choices relating to the collection and use of your personal information, please see the “What Are Your Privacy Choices?” section below.

WHAT ARE COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES?

Like many other websites, this website uses cookies and other similar online tracking technologies to improve the performance of the website or to provide more relevant advertisements. Online tracking technologies track how you use a website, identify you across multiple devices, enable the website to remember your preferences or settings, and help us analyze how the website is performing.

When you visit the Benefit Cosmetics website cookies and other similar online tracking technologies may be placed on your device, subject to your browser settings or other cookie preferences you may have set. You may choose to refuse certain cookies, however, refusing cookies may impact your ability to access or use the full functionality and/or features of the Benefit Cosmetics Sites.

Some of these cookies and online tracking technologies are designed to allow us to collect detailed information about browsing behavior and actions that you take on our services, which may record your mouse movements, scrolling, clicks, and keystroke activity on our services and other browsing, search or purchasing behavior. These third-party technologies may also record information you enter when you interact with our products or services or engage in chat features or other communication platforms we provide.

HOW IS YOUR PERSONAL INFORMATION USED?

Personal information is collected in support Benefit Cosmetics’ business operations and is used to provide our various products and services. Depending on how you interact with Benefit Cosmetics, your personal information may be used for the following purposes:

Administer Your Account	create a customer account on our website, applications, and/or at our counters or boutiques; manage your access to your customer account;
Orders & Purchases	process and manage your online orders; track deliver of your online orders; record purchase transactions made at our counters and/or boutiques;
Customer Service	manage customer service relations regarding any requests for information or complaints you may send to us via a Benefit Cosmetics Site, customer service, or social network pages;
Process Job Applications	manage and communicate with you regarding any job applications you have submitted;
Communicate With You	send you information regarding offers, news, events and other similar communications; manage your service appointment; manage our referral program; manage our loyalty program; manage your participation as a Benefit Cosmetics influencer;
Personalization / Customer Experience	manage and optimize your customer experience by improving our knowledge of our customers; propose appropriate, tailored services, particularly when we enhance our products or services, which may be done by using inferences we draw from your information and online activity to create a personalized profile so we can better identify goods and services that may be of interest to you;
Product Reviews	receive customer feedback on our products and/or services; provide other shoppers with customer feedback to our products and/or services;
Sweepstakes, Promotions & Events	contact you regarding a sweepstakes, promotion or contest you participate in through a Benefit Cosmetics Site, social media or other applications; manage your participation in events to which you have signed up;
Third-Party Services	facilitate services you request, such as to connect you to external third-party applications, such as when you create an account on an external application like Facebook, TikTok, Instagram, Snapchat, YouTube or X; assist Benefit Cosmetic with providing its services to you;
Security & Fraud Prevention	if it is necessary to prevent, detect and/or address security issues, technical issues, or fraud; to secure online transactions;
Legal & Compliance Obligations	perform or enforce an agreement between you and Benefit Cosmetics; for compliance with legal obligations; for compliance with fiscal obligations; manage payment incidents and manage debt collection (please see our Terms and Conditions for more detail); track and manage any alerts you may send to us as part of our cosmetovigilance obligations;
Provide, Develop, Improve, Protect, and Deliver Our Products and/or Services	conduct statistical analysis to develop management, measuring, and reporting tools to adjust and improve our sales, marketing, and product manufacturing, including by means of training and refining our and our third-party providers’ artificial intelligence and machine learning models. At times we may aggregate or pseudonymize personal information to help us to better understand our consumers, for example to measure our sales performance, identify audience segments; improve or develop new products or services based on the feedback you voluntarily provide.

The retention period for personal information may vary based on certain circumstances or legal obligations. Benefit Cosmetics retains personal information for so long as necessary to provide the products or services you have requested, or for the period of time relevant for legal compliance or essential business purposes such as enforcing contracts, maintaining security, or dispute resolution.

HOW IS YOUR PERSONAL INFORMATION SHARED?

Benefit Cosmetics works hard to ensure that access to personal information is restricted to authorized persons within the Benefit Cosmetics Affiliate Companies (defined below) as necessary for the purposes described in this Privacy Policy.

Personal information may be shared outside of the Benefit Cosmetics Affiliate Companies with vendors and third-party service providers to process on behalf of Benefit Cosmetics or pursuant to legal or compliance obligations. It may also be shared with your consent or to complete the transaction of a service you have requested or authorized. Below are categories of recipients your personal information may be shared with depending on how you interact with Benefit Cosmetics:

A. BENEFIT COSMETICS AFFILIATE COMPANIES

Benefit Cosmetics LLC operates globally and is part of a family of companies. “Benefit Cosmetics Affiliate Companies” refers to Benefit Cosmetics LLC and its subsidiaries, affiliates, business units, as well as our parent company Moet Hennessy Louis Vuitton Group (“LVMH Group”) and other entities of LVMH Group which provide services on behalf of Benefit Cosmetics for the purposes described in this Privacy Policy.

B. COMPLIANCE WITH LAW, SAFETY, AND SECURITY

We may access, preserve, use, or disclose your personal information to meet legal, regulatory or treaty obligations, to respond to requests from recognized legal authorities, government agencies, or investigatory bodies, or if we have a good faith belief that the law requires us to do so or that it is reasonably necessary to detect, prevent, and address security, technical issues, or fraud. We may access, preserve, use, or disclose your personal information to protect the rights of the business, its property, its employees and others, or to enforce our billing or contracts. In the event that Benefit Cosmetics is involved in a direct or indirect reorganization process, such as a merger, acquisition, sale, financing due diligence, dissolution, bankruptcy, receivership, sale of company assets, transition of service to another business, or other change in ownership, we will provide relevant personal information to the persons and/or entities assuming control of such business unit, to our advisors, and as otherwise necessary to complete the transaction as permitted by law or contract. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your personal information the same as described in this Privacy Policy. If you are the winner of a sweepstakes or contest, we may also share certain elements of your personal information (such as your first initial and last name, city and/or state of residence) when a winner’s list is requested.

C. WITH YOUR CONSENT OR DIRECTION

We may disclose your personal information to certain other third parties or publicly with your consent. For example, if you choose to provide a review of a product or service, it may be posted our websites.

D. THIRD-PARTY SERVICE PROVIDERS WHO PERFORM SERVICES ON OUR BEHALF

Benefit Cosmetics uses third-party service providers who use personal information described in this Privacy Policy to facilitate certain services on behalf of Benefit Cosmetics. Depending on your interactions with Benefit, your personal information may be shared with third-party service providers that help with the following:

Social media;
Job application management;
Employment-related services;
Internet services;
Logistics;
Anti-fraud;
Marketing and sales;
Customer service;
Cosmetovigilance;

Event organization;
Product orders;
Product reviews;
Appointment booking;
Website administration;
Analytics;
Customer relations management;
Payment processing. We use third-party service providers, including Bolt Financial, PayPal, and Klarna, to process payments made to us (each a “Payment Provider”). We do not retain any personally identifiable financial information, such as payment card number, that you provide to a Payment Provider in connection with payments. Rather, all such information is provided directly by you to our third-party Payment Providers. The Payment Provider’s use of your personal information is governed by their privacy policy.

HOW IS YOUR PERSONAL INFORMATION PROTECTED?

We implement reasonable security measures to protect your personal information against unauthorized access, use, or disclosure which includes physical, administrative, and electronic safeguards. For example, when you place an order on a Benefit Cosmetics Site, payments are processed via a secured payment platform. Your payment details are encrypted prior to transit using SSL (Secure Socket Layer) protocol and encrypted at rest on our third-party servers. It is your responsibility to keep your passwords confidential. If you suspect your Benefit Cosmetics account has been compromised, please immediately notify us.

Please understand that no method of data transmission or storage is 100% secure and it is not possible to guarantee that a network or system will never be compromised. Consequently, while we utilize reasonable security measures to protect personal information, we cannot guarantee or warrant the security of any personal information you transmit to us, and you understand that any personal information that you transfer to us is done at your own risk. If we learn of a security-systems breach, we may attempt to notify you so that you can take appropriate protective steps. In the event that we are required by law to inform you of any unauthorized access to your personal information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

DATA TRANSFERS

Benefit Cosmetics and the Benefit Cosmetics Affiliate Companies may store, transfer and process personal information both inside and outside of the US. Certain countries where data is processed may have data protection laws that differ from those in the US. By using our Benefit Cosmetics Sites or submitting your personal information, you consent to such transfer, storing and processing.

CHILDREN’S ONLINE PRIVACY

The Benefit Cosmetics Sites are general audience sites and are not intended for use by children under 13. If you become aware that a child under 13 has provided personal information through any Benefit Cosmetics Site, please notify us through the Benefit Privacy Portal here or email privacy@benefitcosmetics.com. If we become aware that a child under age 13 years of age has provided personal information through any Benefit Cosmetics Site, Benefit Cosmetics will take steps to immediately delete it.

VIRTUAL PRODUCT TRY-ON TOOL

The purpose of the processing and use of your image for the virtual product try-on tools, such as our Brow Try-On and Pore Analysis Tool (P.A.T.), is to provide you with a way to “try-on” the products that we offer.

When you use the virtual product try-on tool, it is downloaded to your device, runs and processes the image on your device or browser. You may also have the option of using an existing picture (that you upload directly). Your image will be processed locally on the device and we will not see or collect the images from your device or browser.

The virtual product try-on tool uses an algorithm to analyze the picture to detect facial points such as the outline of your lips, eyes, eyebrows, nose. This information is used to digitally add the product onto your image and does not identify you or verify your identity. Your image is not collected or stored by us (unless you opt to share to social or otherwise download it). Once the information is displayed to you and you have completed use of the feature, your image is deleted.

If you share the picture it will be stored for the time needed to achieve this purpose (up to 72 hours). The picture is automatically deleted after such period. By downloading or sharing your picture on social media or from your device (e.g. by texting it), we are not responsible for the sharing or processing of your image outside of the virtual product try-on tool.

NOTICE OF PUBLIC POSTING AREAS

Please note that any information you include in a product review, comment or message that you post in any posting area viewable by the public is available to anyone with Internet access. Do not include any personal information that you do not want others to know in any message you post publicly. For example, if you do not want others to know your email address, do not include it in a public post.
PLEASE BE EXTREMELY CAREFUL WHEN DISCLOSING ANY INFORMATION IN PUBLIC POSTING AREAS. WE ARE NOT RESPONSIBLE FOR THE USE BY OTHERS OF THE INFORMATION THAT YOU DISCLOSE IN PUBLIC POSTING AREAS.

WHAT ARE YOUR PRIVACY RIGHTS AND CHOICES?

Benefit Cosmetics provides several ways for you to manage your personal information and exercise your choices:

A. MARKETING COMMUNICATIONS

You may exercise choices and manage the communications you receive from us at any time by using the link to unsubscribe in email communications sent to you, or by making a request to unsubscribe through the Benefit Privacy Portal here or emailing privacy@benefitcosmetics.com.

You can opt-out of receiving commercial and marketing text messages via the messaging service by responding to any of our text messages with any of the following replies: “STOP,” “QUIT,” “END,” “REVOKE,” “OPT OUT,” “CANCEL,” or “UNSUBSCRIBE.” For additional opt-out information, please review “SMS Messaging” section below and the Messaging Terms & Conditions.

B. JOB APPLICANTS

Please inform us in writing of any changes to your contact details via the Benefit Privacy Portal here to help us manage your application more efficiently. Please be aware that the Benefit Privacy Portal is made available for privacy related communications only. Communications related to the status of your application should not be sent to the Benefit Privacy Portal and will not be responded to outside of the appropriate Human Resources channel for such inquiries.

C. COOKIE AND SIMILAR ONLINE TRACKING TECHNOLOGY CHOICES

We and third-party advertising networks, social media companies, and other services may collect information about your use of our Benefit Cosmetics Sites over time so that they or we may display interest-based advertising using information gathered about you over time across multiple websites or other platforms. The data we and our third-party partners use for purposes of facilitating targeted advertising, as well as to provide advertising-related services such as measurement, reporting, attribution, analytics, and market research, are primarily collected through the use of a variety of online tracking technologies. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help link the information we and our third-party partners collect to the same person, or otherwise target advertising to an individual on a third-party website or platform.

You can modify your cookie preferences through the settings available on your browser, however please note that if you modify or restrict certain cookies, you may not be able to take full advantage of certain features of our website and you understand that Benefit Cosmetics is not responsible for any degradation in service you may experience as a result of choices you have made to reject certain cookies.

In addition to modifying your cookie preferences, you can exercise control over the advertisements that you see by leveraging one or more of the targeted advertising opt-out programs below:

Device-Specific Opt-Out Programs: Certain devices provide individuals the option to turn off targeted advertising for the entire device (such as Apple devices through their App Tracking Transparency framework or Android devices through their opt out of ads personalization feature). Please refer to your device manufacturer’s user guides for additional information about implementing any available device-specific targeted advertising opt-outs.
Platform-Specific Opt-Out Programs: Certain third-party platforms provide individuals the option to turn off targeted advertising for the entire platform (such as certain social media platforms). Please refer to your platform provider’s user guides for additional information about implementing any available platform-specific targeted advertising opt-outs.
Google Analytics Opt-Out Browser Add-on: Google Analytics provides an Opt-Out Browser Add-on that prevents a website visitor’s data from being used by Google Analytics. You may choose to download the browser add-on at https://tools.google.com/dlpage/gaoptout.

Please note that when you opt-out of receiving targeted advertisements through one of these programs, this does not mean you will no longer see advertisements from us or on our products or services. Instead, it means that the online advertisements you do see from relevant program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, program participants may still use some online tracking technologies to collect information about your use of our services, including for analytics and fraud prevention.

D. DO NOT TRACK DISCLOSURE

The Do Not Track (“DNT”) is a privacy preference that can be set in a web browser. This website recognizes DNT preferences. For information about DNT, please visit http://allaboutdnt.com/.

E. GLOBAL PRIVACY CONTROL

The Global Privacy Control (“GPC”) tool is a privacy preference that can be set in a web browser. This website recognizes GPC browser settings and signals.

F. SMS MESSAGING

If you elect to receive automated marketing and support text messages from us either by signing up on our website or by sending a text message indicating your consent, you are confirming your notice and prior express written consent to receive automated, recurring marketing and support text messages from us (each, a “Text Message” ) sent through an automatic telephone system and you also agree to the Messaging Terms & Conditions.

In addition, when you sign up to receive Text Messages, we may send you information about promotions and other offers. These messages may use information automatically collected based on your actions while on our sites via cookies or other similar technologies and may prompt messaging such as cart abandon messages.

We collect various information you provide, including your name, telephone number and/or when you read a Text Message. We will also collect any information you provide to us in those Text Messages. The information we collect is used to enhance your experience with our services.

Consent to receive these Text Messages is optional and not a condition of purchase. You can opt-out of receiving any further Text Messages from us at any time by replying “STOP,” “QUIT,” “END,” “REVOKE,” “OPT OUT,” “CANCEL,” or “UNSUBSCRIBE” to any Text Message you receive from us. In addition, you can email us at privacy@benefitcosmetics.com.

Please note that your mobile provider’s message and data rates may apply to our confirmation Text Message and any other subsequent Text Message correspondence according to your mobile service carrier’s pricing plan.

For more information on how we use telephone numbers, please read our Privacy Policy in its entirety.

US PRIVACY RIGHTS

A. YOUR CALIFORNIA PRIVACY RIGHTS

If you are a resident of California, the California Consumer Privacy Act (“CCPA”) provides some California residents with the following additional rights:

Right to Know and Access:You may request that we disclose to you (i) the categories and/or the specific pieces of personal information that we collect about you, as well as the categories of sources from which we collected the personal information; (ii) the categories of personal information we sold or disclosed; (iii) our business or commercial purpose for collecting, selling or sharing the personal information; and (iv) the categories of third parties with whom we disclosed the personal information. To the extent legally required, we will provide a copy of the personal information we have collected about you, in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance.
Right to Correct: You may request that we correct inaccurate personal information that we maintain about you, subject to certain exceptions.
Right to Delete: You may request that we delete personal information that we have collected from you, subject to certain exceptions. Please note that this is a limited right as there may be a legal or other lawful obligation to preserve certain personal information.
Right to Opt-Out of the Sale or Sharing of Personal Information/Opt-Out of Targeted Advertising: As described in this Privacy Policy, we disclose personal information to certain third parties to enable personalized ads on our Benefit Cosmetics Sites. You may request to opt-out of these “sales” or “shares” (as defined by the CCPA) of personal information, including through certain cookie-based tracking for advertising purposes, at any time by clicking the Do Not Sell or Share My Personal Information link or in the footer link at the bottom of the Benefit Cosmetics Site you visit and setting your preferences, contacting us via the Benefit Privacy Portal here, or broadcasting an opt-out preference signal recognized by Benefit Cosmetics, such as a GPC signal, on browsers or browser extensions that support such a signal. You can also visit www.aboutads.info/choices and https://optout.privacyrights.info to opt-out of certain uses of cookies for advertising purposes. Your cookie-related selections are specific to the device, website, and browser you are using. Your selections are deleted whenever you clear your cookies or browser’s cache. We do not knowingly sell or share the personal information of minors under 16 years of age.
Right to Limit the Use/Disclosure of Sensitive Personal Information: You may request that we limit the use or disclosure of your sensitive personal information, subject to certain exceptions, by clicking the Benefit Privacy Portal here or emailing us at privacy@benefitcosmetics.com. We use sensitive personal information only as it is necessary to fulfill the purposes for which it was collected, and we do not use it to infer characteristics about you.

Benefit Cosmetics will not discriminate against you because you made any of these requests.

ADDITIONAL INFORMATION
If you are a California resident, please note the following regarding we how we collect, use, and disclose your personal information as described in this Privacy Policy, including in the previous 12 months.

We may collect, disclose, and use these categories of personal information for the business and commercial purposes listed above under the “How Is Your Personal Used?” section of this Privacy Policy to the extent permitted by applicable law and to the categories of parties as described in the “How Is Your Personal Information Shared?” section of this Privacy Policy We collect these categories of personal information from the sources described in the “What Personal Information Is Collected?” section of this Privacy Policy. Please note, Benefit only collects sensitive personal information, as defined by the CCPA, for the purposes allowed by law or with your consent.

Benefit does not “sell” your personal information in exchange for monetary compensation. We may, however, “share” your personal information with certain third parties (such as online advertising services) or allow them to collect personal information via online tracking technologies on our websites and apps for cross-context behavioral advertising purposes, which could be considered a sale. We may “sell” or “share” these categories of personal information to the categories of third parties described in the “How Is Your Personal Information Shared?” section of this Privacy Policy for the purposes described in the “How Is Your Personal Used?” section of this Privacy Policy.

We keep personal information for as long as it is necessary or relevant for the practices described in this Privacy Policy, or as otherwise required by law, including for the period of time relevant for legal compliance or essential business purposes such as enforcing contracts, maintaining security, or dispute resolution.
EXERCISING YOUR PRIVACY RIGHTS
To exercise your privacy rights, California residents can submit these requests through the Benefit Cosmetics Privacy Portal here or email us at privacy@benefitcosmetics.com. You may also call 1-800-781-2336 to request assistance with submitting a request. We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.

We will take reasonable steps to verify your identity prior to responding to your requests to ensure that your personal information is not disclosed to a person who does not have a right to receive it. The verification steps may vary depending on the sensitivity of the personal information and whether you have an account with us.

AUTHORIZED AGENTS
In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. We will require verification that you provided the authorized agent permission to make a request on your behalf. You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us.

If you are an authorized agent submitting a request on behalf of an individual, you must attach a copy of the following information to the request:
- A completed Authorized Agent Designation Form indicating that you have authorization to act on the consumer’s behalf.
- If you are a business, proof that you are registered with the Secretary of State to conduct business in California.
If we do not receive these pieces of information, the request may be denied.

FINANCIAL INCENTIVES DISCLOSURE
We may choose to provide programs and other offerings intended to provide benefits to eligible participants that qualify as financial incentives or loyalty programs under certain privacy laws. For example, we may choose to make available promotional materials or opportunities to obtain sweepstakes and contest prizes in connection with a financial incentive or loyalty program.

To obtain access to certain of these programs and other offerings, we may ask to collect or share your personal information, including name, contact information, professional information, account information, and transaction information. The third parties that may receive access to your personal information in connection with any program or offering are our program partners. We have determined that the value of any of these programs and other offerings are reasonably related to the value of the personal information we would receive and otherwise process in connection with these programs and offerings, based on our reasonable but sole determination. We estimate the value of the personal information we would receive and otherwise process in connection with these programs and offerings by considering the expense we would incur in collecting and processing the personal information, as well as the expenses related to facilitating the program or offering.
The terms applicable to each program and other offering, as well as any applicable program partners, are provided at the time an eligible individual is offered an opportunity to participate. Interested individuals can opt-in to these programs and offerings by following the instructions presented at the time the offer is made. Participating individuals may withdraw from our programs and other offerings at any time by following the instructions provided in connection with each offering or by submitting a request through the Benefit Cosmetics Privacy Portal here or emailing us at privacy@benefitcosmetics.com.

SHINE THE LIGHT DISCLOSURE
If you are a California resident, California Civil Code Section 1798.83 permits you to make an annual request for information regarding the disclosure of categories of your personal information that Benefit Cosmetics has shared with a third party for the third party’s direct marketing purposes. To make this request, please submit a request through the Benefit Cosmetics Privacy Portal here or email us at privacy@benefitcosmetics.com.

B. YOUR NEVADA PRIVACY RIGHTS.

If you are a Nevada resident, you can request that we not “sell” your “covered information” (as defined in applicable Nevada law). Please visit the Benefit Privacy Portal here or email privacy@benefitcosmetics.com to make such a request.

C. YOUR COLORADO, CONNECTICUT, DELAWARE, IOWA, MONTANA, NEBRASKA, NEW HAMPSHIRE, NEW JERSEY, OREGON, TENNESSEE, TEXAS, UTAH AND VIRGINIA PRIVACY RIGHTS.

If you are a resident of Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah or Virginia, you may make certain requests with respect to your personal information in accordance with applicable law, including:

Access, Confirmation, Deletion, Correction Requests: Subject to exceptions under the law, you may request that we confirm whether we process your personal information, and you may further request access to, or deletion of, your personal information. You may also request that we correct inaccurate personal information that we maintain about you. To the extent legally required, we will provide a copy of the personal information we have collected about you, in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance.
Opt-Out of Sale:You may request to opt-out of the “sale” (as defined in applicable state law) of your personal information.
Opt-Out of Targeted Advertising:We may use personal information obtained from or in connection with your activities across unaffiliated sites to send more relevant advertising to you. You can request that we stop using your personal information for such targeted advertising.

ADDITIONAL INFORMATION
We may “sell” certain categories of personal information in the “What Personal Information Is Collected?” section of this Privacy Policy to the categories of parties described in the “How Is Your Personal Information Shared?” section of this Privacy Policy, including for the advertising, promotional, and other purposes described in the “How Is Your Personal Used?” section of this Privacy Policy. For purposes of this paragraph, "sell" means the sale of your personal information to a third party for monetary or other valuable consideration, subject to certain exceptions set forth in applicable state laws.

EXERCISING YOUR PRIVACY RIGHTS
To exercise your Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah or Virginia privacy rights, residents can submit these requests through the Benefit Cosmetics Privacy Portal here or email us at privacy@benefitcosmetics.com. We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.

Please note that if you would like to opt-out of sales or targeted advertising through certain cookie-based tracking for advertising purposes, you will need to separately request to opt-out by clicking the Do Not Sell or Share My Personal Information link or in the footer link at the bottom of the Benefit Cosmetics Site you visit and setting your preferences, contacting us via the Benefit Privacy Portal here or via email at privacy@benefitcosmetics.com, or broadcasting an opt-out preference signal recognized by Benefit Cosmetics, such as a GPC signal, on browsers or browser extensions that support such a signal. You can also visit www.aboutads.info/choices and https://optout.privacyrights.info to opt out of certain uses of cookies for advertising purposes. Your cookie-related selections are specific to the device, website, and browser you are using. Your selections are deleted whenever you clear your cookies or browser’s cache.

We will take reasonable steps to verify your identity prior to responding to your requests to ensure that your personal information is not disclosed to a person who does not have a right to receive it. The verification steps may vary depending on the sensitivity of the personal information and whether you have an account with us.

If you are a resident of Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah or Virginia and are not satisfied with the outcome of your request, you may submit an appeal through the Benefit Cosmetics Privacy Portal here or by emailing us at privacy@benefitcosmetics.com. Note that for purposes of these requests under this section, personal information does not include information about job applicants, employees and other of our personnel; or information about employees and other representatives of third-party entities we may interact with.

AUTHORIZED AGENTS

A completed Authorized Agent Designation Form indicating that you have authorization to act on the consumer’s behalf.
If you are a business, proof that you are registered with the Secretary of State to conduct business in the applicable jurisdiction.

CONTACT US

Have questions or concerns about this Privacy Policy? You can contact the Benefit Cosmetics Privacy Team via the Benefit Privacy Portal here or email us at privacy@benefitcosmetics.com. We encourage you to contact us if you have any questions or concerns about your privacy or if you need to access this policy in another format.

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy is effective as of July 14, 2025. From time to time, it may become necessary to update or change this Privacy Policy, such as to address changes in business, law, or technology. When we do, we will also revise the “Last Updated” date at the top of the Privacy Policy. You are encouraged to periodically check here for the most current version. If material changes are made, Benefit Cosmetics will provide you with appropriate notice, which may include conspicuous notice on Benefit Cosmetics’ website or email notification. Your continued use of Benefit Cosmetics’ website, or any other location or service where this Privacy Policy is posted, constitutes your agreement to the most current version of this Privacy Policy to the extent permitted by applicable law. All changes shall be effective from the date of publication unless otherwise provided.