LAST CHANCE! 30% OFF EVERYTHING & free shipping. Use code: FRIYAY SHOP NOW

RESTOCKED! Taste of Benefit - try out our sample boxes!* SHOP NOW

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LAST CHANCE! Take 30% off everything and get free shipping on all orders!*


Show off your support

We’re donating 40% of sales proceeds from all Bold is Beautiful merch to our partner charities. Plus, get free shipping on ALL merch.

No code required.

Try on your perfect brows!

Forget makeup remover, tweezers or panicking! Virtually “try on” brows, play with styles and test out shades to see the transformative power of brows…instantly!

Shop now, pay later

Split your purchase into 4 interest-free payments with Klarna.* To use Klarna to pay for your purchase, choose Klarna at checkout.

Brow Bestsellers

They’re kinda our thing!

Our bestselling brow products that’ll instantly solve your brow dilemmas!
*Find promotional terms & conditions here