FLASH SALE! 40% OFF Gimme Brow+ Volumizing Gel* No code required SHOP NOW

SUMMER BEAUTY SALE! UP TO 60% OFF our entire sale selection! No code required. SHOP NOW

Get free shipping w/ $40+!* Use Code: GOODTIMES SHOP NOW

Bold is Beautiful! In August we give back!* LEARN MORE

Enter to win an exclusive box packed with Gimme Brow+ goodies ($109 value) SIGN ME UP

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Show off your support

Gear up and give back! We’re donating 40% of sales proceeds from all Bold is Beautiful merch to our partner charities.

Gimme Sweepstakes!

3 lucky winners will bring home an exclusive box packed with Gimme Brow+ goodies!

Try on your perfect brows!

Forget makeup remover, tweezers or panicking! Virtually “try on” brows, play with styles and test out shades to see the transformative power of brows…instantly!

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Split your purchase into 4 interest-free payments with Klarna.* To use Klarna to pay for your purchase, choose Klarna at checkout.

Brow Bestsellers

They’re kinda our thing!

Our bestselling brow products that’ll instantly solve your brow dilemmas!
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