WHERE YOUR GIVING GOES
Full Stop Australia provides counselling, training and advocacy to support people impacted by sexual, domestic and family violence. Just 10 brow waxes will provide 1 trauma-specialist counselling session to women impacted by this epidemic.
850,000 girls empowered through education programs.**
20,000 women supported in overcoming domestic violence.***
100,000 women equipped with job readiness skills.****
Benefit has always believed that beauty runs deeper than the surface.
In 2015, we decided to go beyond the beauty counter and effect real change. Through our Bold is Beautiful program, brow waxes in May support charities that empower women & girls with access to health, education, and financial self-sufficiency. Together, we've raised over $28.4 million (and counting!).
We've been at the brow game since 1976. Today, we wax ~9 MILLION* brows every year.
Our 5,000+ global Brow & Beauty Experts are trained, trusted, and oh-so talented.
Your service, your way! All Benefit services are personalized to you.
*$5 from every Benefit Brow Wax Service performed at Myer and Sephora in the calendar month of May 2025 will go to our charity partner Full Stop Australia. **Based on donation to Girls Inc. in United States from 2015-2023 ***Based on donation to Refuge in United Kingdom from 2015-2023 ****Based on donation to Dress for Success in United Stated from 2015-2023
