100% Chance of Glazed Brows
Dream Sheen Brow Glaze is on the horizon, bringing all-day shine for brows that stay sleek, polished and tinted. Get free shipping with purchase!
THIS IS YOU ON COLOR
Juicy, dewy or dazed and diffused. Go all out on NEW blushes with Juice Stick & Play Daze.
Want To Be Friends With Benefit?
Meet Friends With Benefit, our new rewards program!
Earn points on every online purchase to spend on products, services & gifts, plus get perks like early access to product launches, exclusive content & sooo much more.
Plus, get 15% off & 50 points* just for signing up.
WE SAW YOU PEEKIN'
Our Latest & Greatest
Tinted brow glaze
Tinted brow glaze
Hydrating dewy gel blush stick
Hydrating dewy gel blush stick
Weightless, cloud-like color that blends seamlessly
Weightless, cloud-like color that blends seamlessly
Full-size volumizing mascara and rose tint, plus mini primer, bronzer & brow setter
Full-size volumizing mascara and rose tint, plus mini primer, bronzer & brow setter
Full-size rose tint & raspberry tint
Full-size rose tint & raspberry tint
Mini soft neutral-rose blush & golden pearl highlighter palette
Mini soft neutral-rose blush & golden pearl highlighter palette
Full-size rose-tinted lip & cheek stain
Full-size rose-tinted lip & cheek stain
Mini Powder,
MAJOR MATTE
Get a free mini POREfessional Power Powder and Puff applicator with any $65 purchase for quick touch ups anytime, anywhere.
Code: POWERPUFF
MASCARA
Dream Team
Score 4 deluxe mascara samples for party-ready lash looks when you shop $85+!*
Code: LASHFEST
Members Get More!
Get a free scrunchie and deluxe sample of 24-HR Brow Setter with the purchase of Dream Sheen.
No code required.
NEW ARRIVAL
LETS PLAY
Play Daze
It’s playful. It’s cloud-like. It’s Play Daze. Our NEW liquid-to-air blush goes on soft and sets into a weightless, natural-matte finish.
MEET OUR BESTSELLERS
Most Wanted
*Click here for all Claims, Promotions & Offer Terms & Conditions **instrumental test on 32 participants ***based on estimated total global prestige brow product retail sales January – December 2023 ****source: Global Internal Benefit Sales of BADgal BANG! and BADgal BANG! Waterproof, Jan - Dec 2023