Blurring is Just
The Beginning...
Our NEW POREfessional Concealer gives you multitasking blurred coverage anywhere, from under eyes to imperfections. Meet the total package.
TINT.
GLOSS.
GO.
The fan-favorite, dual-ended lippie Benetint Pocket Pal is back for tinted & glossed lips.
Want To Be Friends With Benefit?
Meet Friends With Benefit, our new rewards program!
Earn points on every online purchase to spend on products and gifts, plus get perks like early access to product launches, exclusive content & sooo much more.
Plus, get 15% off & 50 points* just for signing up.
WE SAW YOU PEEKIN'
Our Latest & Greatest
24-hour* smoothing & blurring liquid concealer
24-hour* smoothing & blurring liquid concealer
Dual-sided lip tint & clear gloss
Dual-sided lip tint & clear gloss
36-hour* waterproof smudge-proof eyeliner
36-hour* waterproof smudge-proof eyeliner
Tinted brow glaze
Tinted brow glaze
Hydrating dewy gel blush stick
Hydrating dewy gel blush stick
Weightless, cloud-like color that blends seamlessly
Weightless, cloud-like color that blends seamlessly
/Main_CheekBuds_open.jpg?sw=822&sh=920&q=85 "Cheek Buds Limited-Edition Cheek Palette")
/Main_CheekBuds_closed.jpg?sw=335&sh=370&q=85 "Cheek Buds Limited-Edition Cheek Palette")
Mini bronzer, golden highlighter, pomegranate blush & limited-edition golden-pink blush
Mini bronzer, golden highlighter, pomegranate blush & limited-edition golden-pink blush
Bag Things Coming
The bigger the bag, the better! Take home a FREE large corduroy tote with a purchase of $85+ or more.*
Code: TOTESFUN
Tripping Over
This Bag
Toss this checkered pouch in your bag when you spend $60 or more.
Code: CHECKERS
TREAT YOUR BROWS:
Free Brow Gel
Get a FREE deluxe sample of 24-Hour Brow Setter with any $55 purchase to keep brows lifted, shaped, and locked in place all day.*
Code: 24HOUR
NEW ARRIVAL
MEET THE TOTAL PACKAGE
POREfessional Concealer
Our NEW multitasking POREfessional concealer gives you blurred coverage anywhere, from under eyes to imperfections. Get it on and get obsessed.
MEET OUR BESTSELLERS
Most Wanted
*Click here for all Claims, Promotions & Offer Terms & Conditions **instrumental test on 32 participants ***based on estimated total global prestige brow product retail sales January – December 2025 ****source: Global Internal Benefit Sales of BADgal BANG! and BADgal BANG! Waterproof, Jan - Dec 2023