The BADgal
Influence
Your eyes just got BADDER with NEW BADgal Hypeliner 36-hour & waterproof eyeliner plus new shades of volumizing mascaras BADgal BANG! and BADgal Bounce. Get shipping with purchase!*
Want To Be Friends With Benefit?
Meet Friends With Benefit, our new rewards program!
Earn points on every online purchase to spend on products, services & gifts, plus get perks like early access to product launches, exclusive content & sooo much more.
Plus, get 15% off & 50 points* just for signing up.
GET HYPED
For Liner & Lashes
36-hour* waterproof smudge-proof eyeliner
36-hour* waterproof smudge-proof eyeliner
FULLER, FLUFFIER volumizing mascara
FULLER, FLUFFIER volumizing mascara
BIGGER, BADDER volumizing mascara
BIGGER, BADDER volumizing mascara
36-hour* waterproof smudge-proof eyeliner
36-hour* waterproof smudge-proof eyeliner
FULLER, FLUFFIER volumizing mascara
FULLER, FLUFFIER volumizing mascara
36-hour* waterproof smudge-proof eyeliner
36-hour* waterproof smudge-proof eyeliner
BIGGER, BADDER volumizing mascara
BIGGER, BADDER volumizing mascara
Waterproof volumizing mascara
Waterproof volumizing mascara
FULLER, FLUFFIER volumizing mascara
FULLER, FLUFFIER volumizing mascara
Grab & Go
Perfect for your daily dash, score a free storage bag plus 3 deluxe samples when you spend $85 or more.*
Code: ONTHEGO
No minimum, no stress.
Free Shipping!
Add one thing, add five things...we've got the shipping covered!*
Code: FREESHIP
TREAT YOUR BROWS:
Free Brow Gel
Get a FREE deluxe sample of 24-Hour Brow Setter with any $55 purchase to keep brows lifted, shaped, and locked in place all day.*
Code: 24HOUR
NEW ARRIVAL
LETS PLAY
Play Daze
It’s playful. It’s cloud-like. It’s Play Daze. Our NEW liquid-to-air blush goes on soft and sets into a weightless, natural-matte finish.
MEET OUR BESTSELLERS
Most Wanted
*Click here for all Claims, Promotions & Offer Terms & Conditions **instrumental test on 32 participants ***based on estimated total global prestige brow product retail sales January – December 2025 ****source: Global Internal Benefit Sales of BADgal BANG! and BADgal BANG! Waterproof, Jan - Dec 2023