Model
Model

Your Brows. Our Obsession

As the #1 brow brand worldwide*, we’ve got ALL the goods for newbies, pros & everyone in between.

SHOP BROWS
GREAT BROWS START WITH US

WE OWN BROWS

Model

Servin’ Up Brows

Our 5,000+ global Brow & Beauty Experts personalize 28,000 brows every day**.

Model

You Want It, We Got It

Say hi to a comprehensive range of 100+ brow solutions (pencils, powders, gels, waxes…).

Model

Throwing Shade

12 natural-looking shades means there’s a hue for you (and you, and you).

BROWS GET WOWS
BOOK ME

Our famous wax is personalized to you for a polished, defined brow shape.

Wax Model
World's #1 Brow Brand**

Boost brows with color for a defined, fuller, bolder look.

Tint Model
World's #1 Brow Brand**

Straighten & set brows for a fluffed-up, lifted effect.

Lamination Model
World's #1 Brow Brand**
BOOK ME

#1 BROW BRAND WORLDWIDE* 

Precisely, My Brow

BESTSELLER FOR A REASON

Precisely, My Brow Pencil

Icon. GOAT. Desert island top pick. Our #1 bestseller*** lays on rich color for natural-looking, hair-like strokes & a waterproof, longwearing formula. Amazing? Precisely.

GET IT NOW

Why Brows?

Well-groomed brows frame your face with a flattering shape, look polished & symmetrical AND help make eyes look fresh & wide-awake.

TOP PICKS
TOP PICKS
Precisely, My Brow Pencil
Model for Precisely, My Brow Pencil
Precisely, My Brow Detailer
Model for Precisely, My Brow Detailer
Precisely, My Brow Wax
Model for Precisely, My Brow Wax

LEARN MORE ABOUT BROWS

EYEBROW MAKEUP: THE ART OF THE BROW

Has anybody told you that you’re a masterpiece? ‘Cause (duh) you are. And when it comes to makeup, we love to get lost in the artful world of arches, tails, and face-defining shapes. That’s right, we’re talking about eyebrow makeup.

Wondering what makeup to use for eyebrows? Just like the supplies in a well-stocked studio, eyebrow makeup cosmetics come in all shapes and sizes. From nourishing brow oils to pigmented pomades and brow pencils, there’s a tool (or ten) for anyone who wants to dabble in the art of the brow. Stock up on a few long-lasting products for eyebrows and see what you can create!

EXPRESS YOURSELF WITH EYEBROW ESSENTIALS

The secret to good eyebrow makeup? Finding the brow products that make you feel as good as you look. And phew, there’s a lot to choose from, like brow brushes, fine-tipped brow pens, and fluffable texturing wax.

No product for eyebrow makeup is one-size-fits-all—you may be in search of eyebrow makeup for blondes, brunettes, or redheads. Thankfully, all of our pigmented eyebrow products come in plenty of shades, ranging from light blonde to soft black or cool grey. That includes brow wax, pens, pencils, pomades, and powders.

But color isn’t the only consideration. Maybe you need makeup for no eyebrows, or for the thickest, fluffiest set. Beauty is in the eye of the browholder, and whether yours are filled, fluffed, or defined is completely up to you.

BROW MAKEUP FOR EVERY BROW: THE FINE (AND FLUFFED) ARTS

We get it: how to apply eyebrow makeup can be a mystery. Shaping, filling, or tinting your eyebrows... It's a lot to learn. We've got you covered with plenty of easy, throw-it-on-as-you-walk-out-the-door looks.

In search of waterproof eyebrow makeup products? Check out our signature Gimme Brow+ volumizing fiber gel. And if you're focused on the finest details with exacting application, Precisely, My Brow Pencil has your back. From eyebrow filler makeup to long-game brow-enhancing serums, there’s a tool for every masterpiece.

BEYOND BROW COSMETICS: YOUR FINISHING TOUCHES

Congratulations! You've graduated with your BFA in How to Do Eyebrow Makeup for Beginners. But there’s so much more to explore.

Try balancing your bold brows with another striking focal point: a buildable lip tint. Going for a softer look? You can still make your eyes pop with a no-joke mascara for length, volume, or curl. Or, go for a natural-looking all-over glow with Dew-la-la liquid glow.

YOUR BROW COLLECTION

When it comes to cosmetics, eyebrow makeup is the place to let your inner artist out. Whether you grow your brows over time or fine-tune them every day with pencils and pomades, there’s no better place for individual expression than your face’s frame.

From eyebrow color makeup to invisible 24-Hour Brow Setter, we’ve got you covered for every masterpiece, through thick or thin.

*Based on estimated total global prestige brow product retail sales January – December 2023

**Source: Benefit Cosmetics Worldwide Retail Sales report August 2022-August 2023

***Benefit Cosmetics, based on units of global product retail sales, January – December 2023