Save some time, book online! FIND A STORE!

Science meets mascara at lash!

Want looong lashes? There's a science to it. NEW They're Real! Magnet mascara’s magnetic force draws lashes out to extreme lengths!

Mascara vs. Mascara

Brow Try-On

Try on your perfect brows for size

Find Benefit online or near you

What are you waiting for, gorgeous?