Meet OurMost Wanted
Have you met the best of Benefit? We’re talking about our most wanted face makeup, Pore Care & more. Trust us…they’re bestsellers for a reason.
BROWS
Precisely, My Brow Pencil
Icon. GOAT. Desert island top pick. Our #1 bestseller* lays on rich color for natural-looking, hair-like strokes & a waterproof, longwearing formula. Amazing? Precisely.
EYES
BADgal BANG!
You don’t have to be in your villain era to embrace your inner BADgal. That means majorly volumized lashes that still feel weightless. The Big Slimpact! Brush swipes on a dramatic lash look that lasts 36 hours**. So BAD. So good.
FACE
Hoola
You know our award-winning matte bronzer, right? (Benefit Cosmetics Hoola Matte Bronzer Powder is the #1 Bronzer in the US***, we’re gonna go with “yes.”) Just swipe it on for a natural-looking, sunkissed bronze and make every day a Hoola day.
PORES
The POREfessional Primer
The first-of-its-kind pore powerhouse rocketed Benefit to #1 prestige primer brand in the UK****. Our top primer visibly minimizes pores & fine lines for smooth-looking skin. Try it & believe the hype.
LIPS
Benetint
This tint is IT. Our very first bestseller has been staining lips & cheeks with a rosy flush since 1976, and it’s hotter than ever — one Benetint sold globally every 10 seconds*****! Dot it, blend it, and fall in love.
Run, Don't Walk
Brow shaping, lash loving, pore pampering...come on in, we saved you a seat.
*Source: Benefit Cosmetics, based on sales and units sold of all products, January – December 2025 **Instrumental test on 21 women ***Source: Circana, LLC, US Prestige Beauty Total Department/Specialty, Makeup Bronzer by Product, Dollar & Unit Sales, Jan-Dec 2025 ****Source: FY 2023 US/UK Circana prestige primer category *****Source: Benefit Cosmetics, based on units sold globally of Benetint, individually and in promotional or value sets, January – December 2025