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Le tue sopracciglia. La nostra ossessione

In quanto brand per sopracciglia n. 1 a livello mondiale*, abbiamo TUTTO il necessario per principianti, professionisti…insomma per tutt*

SCOPRI I PRODOTTI SOPRACCIGLIA
LA STORIA D’AMORE CON LE TUE SOPRACCIGLIA INIZIA AL BROW BAR

DI SOPRACCIGLIA CE NE INTENDIAMO

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Amiamo coccolare le tue sopracciglia

Oltre 5000 Brow & Beauty Expert in tutto il mondo personalizzano 28.000 sopracciglia ogni giorno**.

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Lo vuoi? Ce l'abbiamo!

Ecco a te una gamma completa di oltre 100 prodotti per sopracciglia (matite, polveri, gel e cere…).

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Ne vedrai di tutti i colori

Fra le 12 tonalità dall'aspetto naturale c'è sicuramente un colore adatto a te (e te e ancora te).

SOPRACCIGLIA EFFETTO WOW
PRENOTAMI

La nostra cera famosa è personalizzata per te, garantendo sopracciglia dalla forma perfetta e definita.

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Esalta le sopracciglia con il colore per un aspetto definito, più folto e più audace.

Modello di tinta

Disciplina e fissa le sopracciglia per rinfoltirle e ottenere un effetto lifting.

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PRENOTAMI

Brand per sopracciglia n. 1 a livello mondiale* 

Precisely, My Brow

BEST-SELLER PER UNA RAGIONE

Precisely, My Brow Pencil

Icona. Il migliore in assoluto. Ottima scelta per un'isola deserta. Il nostro best-seller n. 1*** regala un colore intenso per tratti morbidi e naturali e una formula waterproof a lunga tenuta. Incredibile? Precisamente.

COMPRALO ORA

Perché Proprio le sopracciglia?

Delle sopracciglia curate e simmetriche incorniciano perfettamente il viso e regalano uno sguardo fresco e vivace.

PRODOTTI TOP
PRODOTTI TOP
Precisely, My Brow Pencil
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Precisely, My Brow Detailer
Modella per Precisely, My Brow Detailer
Precisely, My Brow Wax
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LEARN MORE ABOUT BROWS

EYEBROW MAKEUP: THE ART OF THE BROW

Has anybody told you that you’re a masterpiece? ‘Cause (duh) you are. And when it comes to makeup, we love to get lost in the artful world of arches, tails, and face-defining shapes. That’s right, we’re talking about eyebrow makeup.

Wondering what makeup to use for eyebrows? Just like the supplies in a well-stocked studio, eyebrow makeup cosmetics come in all shapes and sizes. From nourishing brow oils to pigmented pomades and brow pencils, there’s a tool (or ten) for anyone who wants to dabble in the art of the brow. Stock up on a few long-lasting products for eyebrows and see what you can create!

EXPRESS YOURSELF WITH EYEBROW ESSENTIALS

The secret to good eyebrow makeup? Finding the brow products that make you feel as good as you look. And phew, there’s a lot to choose from, like brow brushes, fine-tipped brow pens, and fluffable texturing wax.

No product for eyebrow makeup is one-size-fits-all—you may be in search of eyebrow makeup for blondes, brunettes, or redheads. Thankfully, all of our pigmented eyebrow products come in plenty of shades, ranging from light blonde to soft black or cool grey. That includes brow wax, pens, pencils, pomades, and powders.

But color isn’t the only consideration. Maybe you need makeup for no eyebrows, or for the thickest, fluffiest set. Beauty is in the eye of the browholder, and whether yours are filled, fluffed, or defined is completely up to you.

BROW MAKEUP FOR EVERY BROW: THE FINE (AND FLUFFED) ARTS

We get it: how to apply eyebrow makeup can be a mystery. Shaping, filling, or tinting your eyebrows... It's a lot to learn. We've got you covered with plenty of easy, throw-it-on-as-you-walk-out-the-door looks.

In search of waterproof eyebrow makeup products? Check out our signature Gimme Brow+ volumizing fiber gel. And if you're focused on the finest details with exacting application, Precisely, My Brow Pencil has your back. From eyebrow filler makeup to long-game brow-enhancing serums, there’s a tool for every masterpiece.

BEYOND BROW COSMETICS: YOUR FINISHING TOUCHES

Congratulations! You've graduated with your BFA in How to Do Eyebrow Makeup for Beginners. But there’s so much more to explore.

Try balancing your bold brows with another striking focal point: a buildable lip tint. Going for a softer look? You can still make your eyes pop with a no-joke mascara for length, volume, or curl. Or, go for a natural-looking all-over glow with Dew-la-la liquid glow.

YOUR BROW COLLECTION

When it comes to cosmetics, eyebrow makeup is the place to let your inner artist out. Whether you grow your brows over time or fine-tune them every day with pencils and pomades, there’s no better place for individual expression than your face’s frame.

From eyebrow color makeup to invisible 24-Hour Brow Setter, we’ve got you covered for every masterpiece, through thick or thin.

*In base alle vendite al dettaglio stimate di prodotti di prestigio per sopracciglia totali globali gennaio – dicembre 2023

**Fonte: rapporto di Benefit Cosmetics sulle vendite al dettaglio mondiali agosto 2022-agosto 2023

***Benefit Cosmetics, sulla base delle unità di vendita al dettaglio del prodotto a livello globale nel periodo gennaio - dicembre 2023