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You wouldn't trust just anyone with those precious brows of yours! Waxing, tinting, laminating...our 5,000+ global Brow & Beauty Experts have the skills to deliver services just the way you like 'em.

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Our famous wax is personalized to you for a polished, defined brow shape.

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World's #1 Brow Brand**

Boost brows with color for a defined, fuller, bolder look.

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Virtual Brow Try-On

Use our real-time brow cam, an uploaded pic, or a model to try on new brow looks with our virtual tool. Play with styles, check out shades & find your best brows.

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#1 BROW BRAND WORLDWIDE** 

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Run, Don't Walk

Brow shaping, lash loving, pore pampering...come on in, we saved you a seat.

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*Source Benefit Cosmetics based on global retail sales January 2022- December 2022. instrumental test on 25 participants​

**Based on estimated total global prestige brow product retail sales January – December 2022