Mascaras

Meet Our Besties

We’ve got everything you need for a fierce flush, brows that wow, gorgeous pores & lashes beyond belief. You’re welcome.

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Precisely, My Brow Pencil

BROWS

Precisely, My Brow Pencil

Icon. GOAT. Desert island top pick. Our #1 bestseller* lays on rich color for natural-looking, hair-like strokes & a waterproof, longwearing formula. Amazing? Precisely.

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EYES

BADgal BANG!

You don’t have to be in your villain era to embrace your inner BADgal. That means majorly volumized lashes that still feel weightless. The Big Slimpact! Brush swipes on a dramatic lash look that lasts 36 hours**. So BAD. So good.

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BADgal BANG!
Hoola

FACE

Hoola

You know our award-winning matte bronzer, right? (As the #1 selling prestige bronzer in the US***, we’re gonna go with “yes.”) Just swipe it on for a natural-looking, sunkissed bronze and make every day a Hoola day.

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PORES

The POREfessional Primer

The first-of-its-kind pore powerhouse rocketed Benefit to #1 prestige primer brand in the US & UK****. Our top primer visibly minimizes pores & fine lines for smooth-looking skin. Try it & believe the hype.

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The POREfessional
Benetint

LIPS

Benetint

This tint is IT. Our very first bestseller has been staining lips & cheeks with a rosy flush since 1976, and it’s hotter than ever — one is sold every 13 seconds*****! Dot it, blend it, and fall in love.

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Map

Run, Don't Walk

Brow shaping, lash loving, pore pampering...come on in, we saved you a seat.

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*Source: Benefit Cosmetics, based on units of global product retail sales, January – December 2023.

**Instrumental test on 21 women

***Circana, Beauty Trends, US Prestige Beauty Total Department Specialty, Makeup Dollar Sales, January 2023 – December 2023 

****Source: FY 2023 US/UK Circana prestige primer category

*****Source: Benefit Cosmetics, based on units sold globally of Benetint product, January 2023 - December 2023