Color that takes you places
What’s buildable, blendable & gives an airbrushed blurring effect? Our 12 silky-soft powder blushes!
The proof is in the powder.
Our 11 NEW blushes are infused with Freshwater Pearl & Synthetic Sapphire for a luminous, smoothing effect. Plus, fan-fave Dandelion is here to stay!
Looks good on you! And you! And you!
Satin, shimmer or matte, our NEW blushes can give you just the look you’re going for.
These blushes are a trip!
Go around the world in 12 shades.
Blend in or stand out. We've got you covered!
Get bright undereyes & cakeless full coverage! Pair NEW Boi-ing Bright On Concealer with fan-fave Boi-ing Cakeless Concealer.
BOI-ING CAKELESS CONCEALER
Craving MORE Cakeless?
Now in 30 shades, so finding yours is a piece of cake!
BOI-ING BRIGHT ON CONCEALER
Like a nap in a snap!
Fake 8 hours of sleep with our NEW brightening undereye concealer.
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Exclusively at Sephora
Transforming brows since 1976!
Brows
Brows start here
Give your brows the lovin' they deserve with our bestselling brow products and signature services!
Bestsellers
Meet our besties!
Our iconic bestsellers are guaranteed to please, no matter your take on makeup.
Brow Try-On
Try on your perfect brows for size
Find Benefit online or near you
Find the best BeneFIT for your beauty routine!
Find the best BeneFIT for your beauty routine!
Find the best BeneFIT for your beauty routine!
What are you waiting for, gorgeous?