![Benefit Cosmetics They're Real! Magnet product]({"mobile": "/globalassets/brand-sites/brand-sites-homepage/brand-sites-theyre-real-magnet/primary-hero/brand-sites-primary-launch-theyre-real-magnet-mobile.gif", "desktop": "/globalassets/brand-sites/brand-sites-homepage/brand-sites-theyre-real-magnet/primary-hero/brand-sites-primary-launch-theyre-real-magnet.gif"})
Science meets mascara at lash!
Want looong lashes? There's a science to it. NEW They're Real! Magnet mascara’s magnetic force draws lashes out to extreme lengths!
Mascara vs. Mascara
Brush 101
The proof is in the brush
Volume? Curl? Length? Extreme length?!?! It’s all about the brush! Size, shape & bristles play a huge role in lash definition. That’s why we created custom brushes for all lash goals...swipe to see!
Extreme Lengthening
They’re Real! Magnet
Extreme lengthening mascara
The custom-engineered Extender Brush has a magnetically charged core and ZigZag bristles that draw out lashes to extreme lengths.
Volumizing
BADgal BANG!
Volumizing mascara
Big Slimpact! brush is streamlined to reach root-to-tip, corner-to-corner, upper and lower lashes for big volume with 360° reach.
Curling
Roller Lash
Curling mascara
The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls lashes before your eyes. Truly.
Lengthening
They’re Real!
Lengthening mascara
Specially designed domed-tip brush reveals lashes so long you’ll have the look of falsies for real!
![Benefit Cosmetics Brow Try On experience]({"mobile": "/globalassets/homepage/secondary-hero/brow-try-on/bto-secondary-mobile.gif", "desktop": "/globalassets/homepage/secondary-hero/brow-try-on/bto-secondary-right.gif"})
Brow Try-On
Try on your perfect brows for size
![Benefit Cosmetics model group.]({"mobile": "", "desktop": "/globalassets/landing-pages/offers--more/touts/friends-touts.jpg"})
Brows
Brows start here
Give your brows the lovin' they deserve with our bestselling brow products and signature services!
![Benefit Cosmetics brow services.]({"mobile": "", "desktop": "/globalassets/landing-pages/offers--more/touts/services-touts.jpg"})
Book online!
It’s super simple to treat yourself to one of our signature services at your nearest Benefit BrowBar.
![Benefit Cosmetics new products and goodies.]({"mobile": "", "desktop": "/globalassets/landing-pages/offers--more/touts/new-goodies-touts.jpg"})
Bestsellers
Meet our besties!
Our iconic bestsellers are guaranteed to please, no matter your take on makeup.
Find Benefit online or near you
Find the best BeneFIT for your beauty routine!
![Benefit Cosmetics partner Sephora logo]({"mobile": "", "desktop": "/globalassets/brand-sites/brand-sites-etail-logos/brand-sites-pull-quote-etail-logos/pull-quote-sephora-pink-logo.jpg"}){kind=logo}
Find the best BeneFIT for your beauty routine!
![Benefit Cosmetics partner Shoppers Drug Mart logo]({"mobile": "", "desktop": "/globalassets/brand-sites/brand-sites-etail-logos/brand-sites-pull-quote-etail-logos/pull-quote-shoppers-drug-mart-logo.jpg"}){kind=logo}
Find the best BeneFIT for your beauty routine!
![Benefit Cosmetics partner TSC logo]({"mobile": "", "desktop": "/globalassets/brand-sites/brand-sites-etail-logos/brand-sites-pull-quote-etail-logos/pull-quote-tsc-logo.jpg"}){kind=logo}
What are you waiting for, gorgeous?
![Benefit Cosmetics Boutique interior of store.]({"mobile": "", "desktop": "/globalassets/landing-pages/bestsellers-brand-sites/bestsellers-pull-quote-block/benefit-boutique-interior.jpg"})