TAR collection page
Beyond belief sexy A NOTORIOUSLY SEXY LINEUP
Our iconic they’re real! collection makes beyond-belief beauty criminally easy. Flash bigger, bolder eyes with provocative mascaras, liner and shadows. Swipe on the lipstick & liner in one to make a sexy statement. And most importantly—plead guilty to gorgeous
Shop beyond belief beauty
special limited edition mascara
mink-brown tinted eyelash primer
lash-hugging gel liner pen
lash-hugging gel liner pen
BEYOND SEXY lipstick & liner in one
BEYOND EASY 1-step eyeshadow duo
strip-down waterproof eye makeup remover
2 beyond easy eyeshadow applicators
Beauty comes from within. Bombshell comes from your lashes. So lengthen, lift and volumize with they’re real! mascara to pull off the cutest con of the century.
- 94% saw dramatic length & volume*
- 94% saw visible lift*
- 100% saw long-wearing results*
*Results observed in a consumer panel survey
Your partners in prime!
Ready to lash out? Wear they’re real! tinted eyelash primer alone for feathery, flirty lashes or pair it with they’re real! mascara to amp up the sexy. Plus, with Pro-vitamin B5, you’re being good to your lashes, while being bad to the bone.
- 89% said lashes had a natural look*
- 91% said it was soft enough to layer with mascara 6 hours later*
- 94% said it defined lashes when paired with they’re real! mascara**
*Consumer panel survey on 65 women over 1 week. **Consumer panel survey on 66 women over 1 week.
Be naughty, but never out of line.
On the run? Your eyeliner doesn’t have to be. Our waterproof eyeliner lasts through unexpected rain…and cannonballs. Plus, its innovative AccuFlex™ tip hugs your lashline for precise application.
- 91% said it was longwearing**
- 88% said it hugged the lashline**
- 84% said eyes looked visibly larger**
**Results observed in a consumer panel survey on 32 women after 2 weeks
*Instrumental test on 19 panelist
Steal a kiss.
Get caught with fuller-looking lips in 8 sexy shades! They’re real! double the lip lipstick & liner in one has a custom teardrop tip that defines your lip line & fills with complementing color for beyond sexy lips in one step!
- 95% said it’s super easy to apply*
- 91% said lips look visibly fuller & sexier*
- 92% said it grabs & defines the lip line
*consumer panel survey of 110 women after 1 week
Slide & sweep your way to sexy.
They’re real! duo eyeshadow blender comes in 8 perfectly paired shades for a wide-eyed (oh-so-innocent) look. Not an eyeshadow aficionado? Don’t fret...fake it! Use the custom applicator to slide, then sweep! Beyond sexy, beyond easy!
- Long-wear formula lasts 12 hours*
- 92% said it was easy to apply**
- Sweep on 2 shades in 1 step
- Satin, sheen & soft matte finishes
*instrumental test on 20 panelists
**consumer panel survey of 103 women during 1 week