wow brows app

Get the loyal treatment INTRODUCING WOW BROWS

Want to get rewarded for keeping your brows in tiptop shape? Of course you do gorgeous! With Wow Brows you can collect stamps after each Brow Wax and with stamps come Benefit treats. Available nationwide at participating BrowBars.


3 easy steps...

  1. Download from the App Store or Play Store
  2. Book a Brow Wax at a Benefit BrowBar*, either through the app or give us a call
  3. After each Brow Wax, your Brow Expert will scan your phone and give you a stamp. The more stamps the more rewards!

*Available at participating BrowBars only. 

Find a store and book to have your brows wowed

Refer a friend to get a Free Brow Tint!

Find a store and book to have your brows wowed


Where can I use the app?


Initially Wow Brows can only be used in standalone Boutiques. From December, it will be available in any Benefit BrowBar in the UK and Ireland that has a tablet installed. There are a small number of stores that do not have a tablet installed.

What phones does the app work on?


The app will work on Apple iPhone 6 and above, on iOS 9.0 and later, and on Samsung Galaxy S5 and above, on Android 4.4.2 and above.

Is there a minimum age to download the app?


There isn’t but if you’re under 16 years old, you will need a parent or guardian’s present for the service.

What happens if I’ve got a technical problem?


Email us on with all the details.

Do I have to be on WIFI to use the app or have signal?


You don’t need to be on WIFI or have signal to be rewarded with a stamp or to claim a reward in store. However, you will need to connect your device to the internet for the items to appear within your stamp or reward list. If you don’t have signal in store, just make sure you refresh your app when you’re back outside to keep it up to date. The app will work on 3G and 4G.

I’ve forgotten my password, what do I do?


Click on the forgotten my password link on the signing in page and you’ll be emailed details on how to reset your password.


Where do I collect stamps?


You can collect stamps at any Benefit Cosmetics BrowBar in the UK and Ireland. One Brow Wax = one stamp on your app.

Is there a certain amount I have to spend to collect a stamp?


There isn’t but stamps cannot be claimed on free Brow Waxes.

Do I have to pre-book to collect a stamp?


You don’t, both walk in and booked appointments are eligible for stamps.

Can I collect a stamp if there is another promotion running?


Yes, as long as the promotion is not a free Brow Wax.

Do I have to go to the same store to collect stamps?


You don’t, stamps can be collected at different stores.

Can I collect stamps if I work for Benefit?


Afraid not gorgeous, Benefit employees are not eligible to use the app.

Can I collect my friend’s stamps their points when they get their brows waxed?


Afraid not gorgeous, only the registered user is eligible to collect stamps on their app.


What rewards can I claim?

  • 2 Stamps = Free Brow Tint
  • 4 Stamps = Free Makeup Lesson
  • 6 Stamps = Free Lip Wax
  • 8 Stamps = Free Chin Wax
  • 12 Stamps = Free Gimme Brow

How do I claim a reward?


If you are eligible for a reward, show your Brow Expert and they will scan your phone on the in-store tablet. You must collect your reward at the time of stamp collection.

Can I exchange my reward for something else?


Afraid not gorgeous, rewards are non-transferrable.

Can I redeem my friend’s rewards?


Afraid not gorgeous, only the registered user can collect rewards obtained on their app.

How do I claim by free Gimme Brow?


Our systems will notify us when you are eligible to receive your free Gimme Brow. Please ensure that your profile is fully up to date under Settings > Profile. To do this you will need to update your app to the latest version available in the app store and ensure that your phone software is fully updated. We will then automatically send out your product within 14 days.


How do I refer a friend?


You are eligible to refer one friend each time you collect a stamp. To refer a friend simply click on the refer icon on the bottom right of your app and share your single use code with a friend.

When do I get my free Brow Tint for referring a friend?


As soon as your friend registers and has had their first Brow Wax.

I’ve been referred, when do I get my free Brow Wax?


Straight away! Ensure you put your referral code in when registering and your free Brow Wax will appear in your rewards list.


Can I book through the app?


You can, simply head to the book section, find your store and make a booking!

What services can I book?


All face and body services are currently available to book on the app. Each store may offer something different so please check their services list when booking.

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Thanks gorgeous!