TAR collection page


Our iconic they’re real! collection makes beyond-belief beauty criminally easy. Flash bigger, bolder eyes with provocative mascaras, liner and shadows. Swipe on the lipstick & liner in one to make a sexy statement. And most importantly – plead guilty to gorgeous

armoire of brow products
They're real collection image

Shop beyond belief beauty

Law-bending lashes

Beauty comes from within. Bombshell comes from your lashes. So lengthen, lift and volumise with they’re real! mascara to pull off the con of the century. 

  • 94% saw dramatic length & volume*
  • 94% saw visible lift*
  • 100% saw longwearing results*

*Results observed in a consumer panel survey



They're real mascara with model

Your partners in prime!

Ready to lash out? Wear they’re real! tinted eyelash primer alone for feathery, flirty lashes or pair it with they’re real! mascara to amp up the sexy. Plus, with Pro-vitamin B5, you’re being good to your lashes, while being bad to the bone. 

  • 89% said lashes had a natural look*
  • 91% said it was soft enough to layer with mascara 6 hours later*
  • 94% said it defined lashes when paired with they’re real! mascara**

*Consumer panel survey on 65 women over 1 week. **Consumer panel survey on 66 women over 1 week.

they're real tinted primer model image with product

Be naughty, but never out of line

On the run? Your eyeliner doesn’t have to be. Our waterproof eyeliner lasts through unexpected rain… and dive-bombing into the pool. Plus, its innovative AccuFlex™ tip hugs your lashline for precise application.

  • 91% said it was longwearing**
  • 88% said it hugged the lashline**
  • 84% said eyes looked visibly larger**

**Results observed in a consumer panel survey on 32 women after 2 weeks
*Instrumental test on 19 panellists


they're real push up liner with model image

Steal a kiss

Get caught with fuller-looking lips in 8 sexy shades! They’re real! double the lip lipstick & liner in one has a custom teardrop tip that defines your lip line & fills with complementing colour for beyond sexy lips in one step!

  • 95% said it’s super easy to apply*
  • 91% said lips look visibly fuller & sexier*
  • 92% said it grabs & defines the lip line

*consumer panel survey of 110 women after 1 week

how to apply they're real double the lip

Slide & sweep your way to sexy

They’re real! duo eyeshadow blender comes in 8 perfectly paired shades for a wide-eyed (oh-so-innocent) look. Not an eyeshadow aficionado? Don't fret... fake it! Use the custom applicator to slide, then sweep! Beyond sexy, beyond easy! 

  • Long-wear formula lasts 12 hours*
  • 92% said it was easy to apply**
  • Sweep on 2 shades in 1 step 
  • Satin, sheen & soft matte finishes

*instrumental test on 20 panellists
**consumer panel survey of 103 women during 1 week

they're real duo eyeshadow with model
Brows PlayBrows Reco
Thanks gorgeous!