AT THEIR FULL POTENTIAL
Our iconic they’re real! collection makes beyond-belief beauty criminally easy. Flash bigger, bolder eyes with provocative mascaras, liner and shadows. Swipe on the lipstick & liner in one to make a sexy statement. And most importantly – plead guilty to gorgeous
Shop beyond belief beauty
BEYOND SEXY lipstick & liner in one
BEYOND EASY 1-step eyeshadow duo
beyond easy neutral eyeshadow palette
4 all-in-one lipstick and liners
lash-hugging gel liner pen
mink-brown tinted eyelash primer
BEYOND longer lashes & bigger-looking eyes" kit
strip-down waterproof eye makeup remover
2 beyond easy eyeshadow applicators
bestselling mini mascaras & eyeliner kit
NO SHUT EYE?
KEEP BRIGHT EYES!
GET FULL LIPS WITH REAL APPEAL
Beauty comes from within. Bombshell comes from your lashes. So lengthen, lift and volumise with they’re real! mascara to pull off the con of the century.
*Results observed in a consumer panel survey
Ready to lash out? Wear they’re real! tinted eyelash primer alone for feathery, flirty lashes or pair it with they’re real! mascara to amp up the sexy. Plus, with Pro-vitamin B5, you’re being good to your lashes, while being bad to the bone.
*Consumer panel survey on 65 women over 1 week. **Consumer panel survey on 66 women over 1 week.
On the run? Your eyeliner doesn’t have to be. Our waterproof eyeliner lasts through unexpected rain… and dive-bombing into the pool. Plus, its innovative AccuFlex™ tip hugs your lashline for precise application.
**Results observed in a consumer panel survey on 32 women after 2 weeks
*Instrumental test on 19 panellists
Get caught with fuller-looking lips in 8 sexy shades! They’re real! double the lip lipstick & liner in one has a custom teardrop tip that defines your lip line & fills with complementing colour for beyond sexy lips in one step!
*consumer panel survey of 110 women after 1 week
They’re real! duo eyeshadow blender comes in 8 perfectly paired shades for a wide-eyed (oh-so-innocent) look. Not an eyeshadow aficionado? Don't fret... fake it! Use the custom applicator to slide, then sweep! Beyond sexy, beyond easy!
*instrumental test on 20 panellists
**consumer panel survey of 103 women during 1 week
Step 1: Sweep on the sexy
Create a bold, wide-eyed look starting with NEW they’re real! duo eyeshadow blender in provocative plum. Swipe on two perfectly paired shades in one easy step with the custom ShadowBlender. It fits your eye shape for expert application!
Step 2: Hug those lashes
The closer the line… the bigger the eye! Apply they’re real! gel eyeliner in brown by resting the AccuFlex tip at the base of your lashes, then guide it along your lashline from either the inner or outer corner. It goes both ways.
Step 3: Contour with confidence
Next, add a stunning contour that’s beyond easy using our award-winning hoola matte bronzer. Tap a little bronzer on our hoola contour brush and softly sculpt under your cheekbones, down your nose, along your hairline and at your jawline.
Step 4: Add a touch of twinkle
To add a sexy, head-turning highlight, dust our NEW dandelion twinkle powder highlighter along your cheekbones. This sheer nude pink gives you a subtle, photo-finish radiance.
Step 5: Lip out loud
Amp up the volume… of your pout! Apply they’re real! double the lip lipstick in nude scandal. Pout, apply, blend, then smooch! Visibly fuller, sexier lips instantly!