they're real lengthening mascara

they're real! lengthening mascara

beyond mascara

£19.50
  • jet black
  • beyond brown
  • beyond blue

Out of stock

Award Winner
WHY WE LOVE IT

Bigger, bolder, sexier lashes!

they're real! lengthens, curls, volumizes, lifts and separates. Our jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

  • 94% saw dramatic length & volume*
  • 94% saw visible lift*
  • 100% saw long-wearing results*

*Results observed in a consumer panel survey

AWARDS

Temptalia's Reader's Choice Award for Best High-End Mascara
Women's Health Beauty Awards, Readers Choice for Best Mascara, 2014
Allure Readers Choice for Best Mascara (department stores, specialty stores), 2014
NYLON Beauty Award, 2014
two time winner for Best Mascara Glammies Award, 2014
Vogue 100 Beauty Hall of Fame

DETAILS

8.5 g Net wt. 0.3 oz.

Ingredients

WATER (AQUA), PARAFFIN, POLYBUTENE, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, BEESWAX (CERA ALBA), BIS-DIGLYCERYL POLYACYLADIPATE-2, C18-36 ACID TRIGLYCERIDE, PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, HYDROXYETHYLCELLULOSE, PHENOXYETHANOL, TETRASODIUM EDTA, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, TOCOPHERYL ACETATE, SODIUM LAURETH-12 SULFATE, GLYCERIN, POTASSIUM SORBATE, SERICIN, CALCIUM CHLORIDE, SODIUM HYALURONATE, TILIA TOMENTOSA BUD EXTRACT, CITRIC ACID, BHT, SORBIC ACID. [+/-: IRON OXIDES (CI 77491, CI 77492, CI 77499), ULTRAMARINES (CI 77007), CHROMIUM OXIDE GREENS (CI 77288), CHROMIUM HYDROXIDE GREEN (CI 77289), TITANIUM DIOXIDE (CI 77891)]. N?? 05827/N

Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.

HOW TO APPLY

(Almost) too gorgeous to be true

Nothing faux about it...turn heads with a wink that's beyond belief. Take your pretty positions: Hold the wand horizontally and give the brush a wiggle wiggle from side to side & base to tip, to achieve maximum volume, length and lift. Flip you grip. Hold the wand vertically and stroke upward to curl & separate. Layer generously, as you wish.

cute girl wearing the'yre real lengthening mascara

BEAUTY BUZZ

"I love how it adds length, definition and volume! Try the blue version--it brightens and whitens your eyes instantly."

Lisa Potter Dixon, Makeup Artist

Reviews & Questions


10 Oct 2016

My absolute makeup must have!!

Lola Loves
Location: London
Eyes: Brown
Skin tone: Dark
Love that it's: “Long Lasting, gives me amazing lashes”

I'd tried loads of mascaras before this one... and I'd always been left a bit disappointed. They took ages to get going (always clumpy for the first couple of weeks) and then as soon as they were making my lashes look good, they'd dry out and need replacing. This one makes my lashes look INSANE from the moment I take it out the box... it gives me lashes I didn't know I had and transforms the look of my whole face. I can't be without this mascara... I have to buy 2 at a time to make sure I never run out!!!


13 Jul 2016

worse than a £5 mascara

ash
Location: UK
Eyes: Blue
Skin tone: Fair

I was very disappointed with this product which shocked me as other reviews are great and the product has won awards. Admittedly, at first, it seemed to lengthen my lashes but after a while the mascara clumped on the brush and i had to use another want to separate out the lashes. Not only this but the makeup turned liquid in the tube after about 3 months of using it, meaning there was always too much on the brush to be able to use at all. I bought this product as a treat and thought it would last a while, however i have bought £5 mascaras that have been better than this!


9 Jul 2016

Love, love, love!

Mandymoo
Location: Leeds, uk
Eyes: Green
Skin tone: Fair
Love that it's: “lengthening”

As someone with short, straight, thin eyelashes...this mascara is a dream! I have spent years changing mascara to find my perfect one and this is the first I've ever stuck to. Love the new brown colour too, far better for my pale features. As for those who say it's tough to remove, coconut oil removes it in seconds!


24 Jun 2016

Love the brush

Anna
Benefit Employee
Location: London

Love how the brush separates your lashes so well!


3 Jun 2016

Longer lashes in seconds

Jas
Location: UK
Eyes: Blue
Skin tone: Fair
Love that it's: “lengthening, bold”

Makes lashes a hundred percent longer and bolder. Although if too much is applied it can very quickly become clumpy. This is my everyday mascara and feel like I don't need to wear falsies daily with this product.


26 May 2016

Falsies in a bottle

PaigeLouxox
Location: South Wales
Eyes: Brown
Skin tone: Fair
Love that it's: “jetblack”

This mascara really does perform the way it was intended. Expect Full long lashes, product does dry out quickly though which I've found is a problem with many benefit products.


21 Apr 2016

My go to product for lashes

Sarah
Location: London
Eyes: Brown
Skin tone: Medium
Love that it's: “like i am wearing false lashes”

Over the years i have used many mascaras, but this is my favourite it does not take long to create a dramtic look, it feels as if i am wearing lashes. My lashes look longer and thicker. Only down side is it takes more than a make up wipe to come of, but thats also a plus as it lasts all day.


19 Apr 2016

My Eyelashes Look Good Until...

Tess
Location: London, UK
Eyes: Brown
Skin tone: Olive
Love that it's: “true, honest, actually works!”

I have been buying and using Benefit They're Real Lengthening Mascara since I was about 15 (I am 22 now) and let me tell you, people actually ask me "are those your real lashes?!". The product does what it says, and my eye lashes have always been one of my favourite features because of it... However, I have had an issue with this product every single time I buy it. There always seems to be a malfunction with the actual tube... After about a month or so of use, the part in the tube that reduces the amount of mascara that comes onto the brush/bristles seems to break. I get GOBS of product on the brush and have to wipe it off before I use it, or else my eye lashes all stick together because the product is so thick on it.


11 Apr 2016

Brilliant

Louise
Location: Durham
Eyes: Green
Skin tone: Fair

This is pretty much the only mascara I bother to repurchase now. I absolutely love it. However, I definitely recommend the 'They're Real! Remover' to take it off as it can be very stubborn.


3 Apr 2016

Amazing

Kate11
Location: Essex, UK
Eyes: Hazel
Skin tone: Fair

I have very short sparse eyelashes, and mascara always looks clumpy on me. But not they're real. I tried this for my wedding and my lashes looked lovely and long and fuller. Great product!


3 Apr 2016

Amazing

Benefan225
Location: Ireland
Eyes: Blue
Skin tone: Fair
Love that it's: “Jet black, Long Lasting, lengthening”

I currently own this in the colour 'jet black' have to say that it definitely lives up to its hype. I like to draw attention to my eyes when doing my make up and this mascara really helps with that. Frequently I combine it with the roller lash mascara for a more dramatic lift! Although pricy, it's worth it - hoping to add the blue mascara to my collection soon. As for getting it off I've had no need to buy the remover, my cleanser does a good job removing it but it lasts throughout the day - I rarely need to touch up.


26 Mar 2016

Best mascara EVER!

Kent Girl
Location: Kent, UK
Eyes: Brown
Skin tone: Fair
Love that it's: “long lasting; lengthening;”

I love love love this mascara. I have been using this for about 2 years - it's long lasting and gives me long fluttery lashes that I love.


20 Mar 2016

Brown and Black

CHARL
Location: Wales
Eyes: Blue
Skin tone: Fair
Love that it's: “lengthening jet black subtle brown”

I own this mascara in brown and black. The brown is for a more natural day when I feel like I don't want such a dramatic look and the black is for a more intense make up look. I think these mascaras are very good and do lengthen your lashes but there is always too much product on the brush meaning i have to wipe the wand before applying it to my lashes otherwise my lashes become clumpy and stick together. Besides that, there is nothing else negative that I can say about this product and I defiantly will be repurchasing both.


11 Mar 2016

Beat Mascara ever!!!

Christina
Location: Cambridgeshire
Eyes: Blue
Skin tone: Medium
Love that it's: “So lengthening”

This is a fabulous mascara! I have it in black and blue. My eyes look much bigger when i wear this. Many people have commented on how long my lashes are, all down to this product x


9 Mar 2016

Amazing!

KDog
Benefit Employee
Location: Nottinghamshire
Eyes: Brown
Skin tone: Medium
Love that it's: “non clumpy”

I love how long it makes your lashes and it doesn't clump either


3 Mar 2016

I don't use anything else now

Caz
Location: Cardiff
Eyes: Hazel
Skin tone: Fair
Love that it's: “lengthening, bold”

This mascara just doesn't compare to anything else I've used. It's a little pricey, and every now and then I try a cheaper alternative, but I always keep coming back because the length and curl this gives is just incredible.


15 Jan 2016

Amazing

Jma99
Location: UK
Eyes: Green
Skin tone: Light
Love that it's: “Lengthening”

Simply the best mascara I have ever used!! Couldnt go back to any other mascara and cannot recommend it enough!


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