they're real! push-up easy gel eyeliner

they're real! push-up eyeliner

lash-hugging gel liner pen

  • beyond black
  • beyond brown
  • beyond blue
  • beyond purple
  • beyond green

Out of stock


Fall in lined love!

This matte black gel formula is waterproof and won't smudge, budge or dry out for 24 hours*. The innovative soft AccuFlexTM Tip hugs your lashline from corner to corner...the closer the line, the bigger the eye!

  • 91% said it was longwearing**
  • 88% said it hugged the lashline**
  • 84% said eyes looked visibly larger**

**Results observed in a consumer panel survey on 32 women after 2 weeks

*Instrumental test on 19 panelists


Allure Best of Beauty for beauty breakthrough, 2014
Allure Best of Beauty for best gel/cream eye liner, 2014


1.4 g Net wt. 0.04 oz.


Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)]. N,?? 08395/A

Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.


"Pro liner looks, no experience needed"

Ooh la la, it's your first time? Prep the pen by removing the orange AccuFlex? tip protector (you can toss 'er). Twist base until gel appears on tip, then wipe off excess. !

Now do it on the daily. First things first-clean the tip: Start by wiping off leftover gel on the AccuFlex? tip before each use. Slowly twist the base until a tiny amount of gel appears on the tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex? tip works both ways, with pleasure. !

Reviews & Questions

16 May 2016

In love with the liner

Location: Newcastle upon Tyne
Eyes: Brown
Skin tone: Medium

I have been using this liner since it launched and have gone through so many of them. Have all the colours and love all of them. The blue is a bit difficult to work with but was told that the formula has changed . Its long lasting , matte, intense colour , easy to use. Must buy !!

28 Apr 2016

Okay product

Location: Brighton
Eyes: Blue
Skin tone: Light
Love that it's: “waterproof”

I love that it gets really close to the lash line and it also pushes lashed aside, but I am really disappointed that when I go over the line I've made the product crumbles and smudges very easily.

19 Apr 2016


Location: London
Eyes: Green
Skin tone: Fair

The product is lumpy and is almost impossible to apply! It comes out in streaks and feels so heavy on your eye lid. I would not recommend.

11 Apr 2016


Location: Durham
Eyes: Green
Skin tone: Fair
Love that it's: “Durable”

I'm really not sure why the average rating of this product is so low. It's absolutely brilliant. The liner stays put all day and doesn't rub off onto the area above like I've found with a lot of other liners. Once you've got the hang of it, it's pretty easy to use too.

26 Mar 2016

not great, not terrible

Location: london
Eyes: Brown
Skin tone: Medium

This product is difficult to apply and does not give the sharpest wing. However it is very black and looks good when you get it right. This eyeliner is extremely difficult to get off if you mess it up, definitely wouldn't recommend for beginners. It also smudges a lot, even when its dry and therefore comes off.

25 Mar 2016

a shame

Location: harrogate
Eyes: Green
Skin tone: Medium

The product was advertised as the number 1 seller. And I loved the mascara so I thought I'd treat myself. The eyeliner is extremely difficult to apply and you end up wasting a lot of the product trying to put it on. It's also extremely difficult to get of so if you make a mistake you have to reapply all make up again round the eye area. It took 3 make up wipes to remove the eyeliner in total

25 Mar 2016

Highly disappointed

Location: Essex
Eyes: Blue
Skin tone: Fair

When magic ink discontinued I gave this product a go, what a mistake. Considerable higher priced and I got a "good" use out of it for one day before the tip dries up and you get little lumps come out on your eyes. Had to click several times for each eye and never got a perfect line, more of a smudged effect where I was pulling on skin to get the product out. Also really hard to correct a mistake with this, once it's on, it's on. Will not be buying this product again. Really surprised benefit have put this product to market in its current condition.

14 Mar 2016

Too difficult to use! Lots of wastage!

Location: London
Eyes: Amber
Skin tone: Light

I usually LOVE benefit products however this eyeliner is awful! I have the same problems others seem to have, when I turn it one click, nothing comes out, so I turn it a few more clicks and then too much comes out and falls off, meaning I have probably wasted about 70% of this product. When I take the cap off to use it the following day, again, there will be a large clump that falls off. It is so disappointing that I have paid almost £20, yet will only have about £4/5 of the product that is usable!

9 Mar 2016

Love this

Location: Nottinghamshire
Eyes: Brown
Skin tone: Medium
Love that it's: “easy to use”

I got a sample of this and think it's great! It's so much easier to do winged eyeliner!!

8 Mar 2016

Not fun and super pricey..

Location: London
Eyes: Blue
Skin tone: Light

This is just the worst. If you push it up too much you can't use it - Its just really hard to control. It isn't smooth on your lids either... BRING BACK MAGIC INK!

28 Feb 2016


Location: Birmingham
Eyes: Blue
Skin tone: Light

Everyone giving this bad reviews clearly just doesn't know how to use it. It's not hard! And it's amazing once you actually know how to use it, would recommend to everyone

22 Feb 2016

Shocking product

Location: Haliax
Eyes: Green
Skin tone: Light

This product is just horrible. It's like trying to put drying paint on your eyelid, it drags and leaves an awful finish!

17 Feb 2016

Do not Recommend

Location: Durham
Eyes: Green
Skin tone: Light

I've never bought anything from Benefit before and this is the first product that i've had. I'm not an eyeliner expert or anywhere close, I needed something easy to use and this certainly wasn't it! I was recommended this product by a Boots Makeup Artist and i'm very disappointed, it's extremely hard to apply and really is not worth such a high price. It's also very dry and doesn't come out the top unless you click it round about 5 times!!!

14 Feb 2016

So disappointing...

Location: London
Eyes: Blue
Skin tone: Light

I am DEVASTATED that 'Magic Ink' has been discontinued and we are expected to move to this instead. I stupidly believed the sales assistant who told me how great this was. I bought it, and found it to be crumbly and smudgy after being on a little while; it is terrible. Benefit, you have got so much right - please bring back Magic Ink or I'll have to go elsewhere. :(

13 Feb 2016

Worst eyeliner I have tried

Location: Coventry
Eyes: Green
Skin tone: Olive
Love that it's: “Wasted my money”

This eyeliner was honestly one of the worst things I have ever tried. As you apply it almost comes out crumbly and leaves clumps behind as you drag it (it does drag... A lot) and leaves the faintest line. This liner is not worth the money, and I can get better looks with far more inexpensive products. You would benefit more from purchasing a loner brush along with a gel liner pot.

5 Feb 2016

Terrible product

Location: Suffolk, UK

This eyeliner should be recalled, it really is dreadful. It does not come out of the dispenser, and when it eventually does it is a big clumpy mess. It is also very difficult to apply in straight lines and is not easily buildable. I so wish I had read the reviews and not wasted my money on the eyeliner. Felt tip and ink pot liners are much better.

17 Jan 2016

Takes getting used to

Location: Plymouth
Eyes: Blue
Skin tone: Light
Love that it's: “So dark”

I bought this on a whim as I have always used gel eyeliner, but found applicators were normally hard to use. After using this product I've fell in love with how easy it glides on. I found that also the eyeliner would be solid when used, so a tip is to rub it between the hands to warm it up, and this makes the gel seem to come out easier!

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