A curling mascara that will make you say 'buh-bye' to your eyelash curler
Top Rated

roller lash

super-curling & lifting mascara

Lengthen,  curl,  volumize eyelashes for drama beyond belief
Award Winner

they're real! lengthening mascara

beyond mascara

bestselling eye kit featuring they're real! mascaras and eyeliners

most-wanted mascara line-up

bestselling mini mascaras & eyeliner kit


they're real! tinted primer

mink-brown tinted eyelash primer


limited edition swarovski they're real! mascara

Genuine sparkle!


BADgal lash

volumising mascara


BADgal waterproof

waterproof mascara


REAL tempting threesome

limited edition set of they're real! liner, mascara & remover

Brows PlayBrows Reco