Benefit Events

Benefit Events


Benefit Cosmetics will be at VidCon, Excel London on 16th & 17th February. Join us at the first ever UK VidCon Festival where there will be live on-stage performances, panels and interactive experiences. Our stand is located in the exhibition section. Visit us at stand 4CD for special offers and the chance to snap the perfect Instagram shot in our confetti shower. Tickets from £35.

Just Wing It!

A dedicated pop-up shop for foodie fashionistas. JUST Wing IT is not your average chicken shop. An unlikely, but perfectly matched duo, the ultimate fried chicken will be Benefit’s very own wing-woman.

Your first class brow experience

Train cancelled? Delayed again? Make the wait a little bit merrier! Hop on board our festive pink train carriage for brow styling, last minute gifts and so much more in Kings Cross Railways Station before you travel home for Christmas!

See you there xox

10% off all products

We’re back at Girls Day Out for 2018, join us on the 1st & 2nd of December at SEC Glasgow for 10% off all products and a free gift with 3 purchases or more.

You’ll find us at stand F01.


20% off, Giant cakes and cocktails!

Join us on Thursday 8 November from 5-9pm for our famous Christmas Shopping Party and get ahead on your festive shopping. Benefit Cosmetics will be offering 20% off all products and services (excluding minis & sharpeners – terms and conditions apply). Plus a free Brow tote bag and either a Hoola or a Hoola lite with every 3 products purchased on the evening. Not only this but there will be a free lip wax with every Brow wax and tint, a giant Christmas tin and some other surprises!

Lisa Potter-Dixon Talk – Elle weekender

Saturday 1st Dec 7pm - 7.45pm: Meet the women defining beauty on their own terms and changing the face of the industry (quite literally). From the content they generate to the products they create and the future facing campaigns they front, model and activist Noëlla Coursaris Musunka, blogger Amena Khan, Benefit's own Lisa Potter Dixon and others discuss shifting standards, and their role in establishing a new ‘normal’.

Elle Weekender

ELLE Weekender is here! Join us from 30th November – 2nd December at London’s Saatchi Gallery for ELLE’s first festival celebrating fashion, beauty and culture.
Our stand will be located in the playroom and another chance for you to jump for joy in our Hello Happy house or cool off in our glitter shower - it’s an event you won’t want to miss.
Tickets from £15.


Brow Contour Pro

To celebrate the launch on NEW Brow Contour Pro we have collaborated with illustrator Alice Skinner to create two murals! One in London and one in Brighton!


Hello Happy

This beauty is designed to take all you gorgeous Benebabes on a journey through the differing states of happiness. Featuring four interactive rooms, you will get the chance to indulge in an immersive experience to make you smile from ear to ear – it’s a happy hour with a difference!

Brows PlayBrows Reco
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Thanks gorgeous!