Benefit Events

Benefit Events

Anti Gym

We know going to the gym can be scary, but at The Bene-FIT Anti Gym it’s all about the fun rather than the fear. The only thing you’re working out is your brows, so don’t sweat it just enjoy it! 

10% off all products

We’re back at Girls Day Out for 2019, join us on the 30th November & 1st of December at SEC Glasgow for 10% off all products and a free gift with 3 purchases or more.


To celebrate the Christmas light switch on, get 20% off ALL products in our Covent Garden Boutique 14th November 5-9pm. PLUS get a complimentary Benefit stocking with very spend over £50 exclusively on the shopping night!


Win a year of brow waxes with Benefit Brows-A-Go-Go!” Just pop down to our Brows a-go-go store for a FREE brow map consultation for the chance to enter our prize draw!**

Competition open from 4th Nov – 2nd Dec 2019!


Get 20% off ALL products in our Carnaby Street Boutique 7th November 5-9pm. Plus buy a ticket to the Benefit Glam Grotto for festive surprises!

Tickets are £5! Spaces are limited and available on a first come first serve basis on the night. 

We’ve teamed up with Deliveroo for one day only!

In celebration of our brand NEW Boi-ing Cakeless Concealer we are delighted to be working with Deliveroo to bring you the Benefit CAKE-AWAY! The bespoke cakes have been designed by Lily Vanilli and will be delivered to you by a Benefit makeup artist who will shade match your FREE Cakeless Concealer – what’s not to love! 

Hello Happy Experience

Say ‘Hello to Happy’ in our ultimate interactive experience. Filled with moments will brighten your day. Immerse yourself in true happiness and make a splash in the hydration room, beautify yourself in our bene bathroom and illuminate your smile in our mirror-ball world! Finish off by shopping in the world’s first Benefit Supermarket!

We’ve had a makeover, now it’s your turn!

After 6 browmazing years, we’ve moved house and have some exciting launch events planned from 23rd – 25th May to help celebrate including a masterclass with Lisa Potter Dixon, lucky gift cards & the chance to win £100 worth of Benefit makeup. Come and join us in store!

Women as One Event

Benefit Cosmetics are hosting an exclusive panel event with The Sunday Times Style for Benefit’s global charity project; Bold is Beautiful. 100% of ticket sales will go to Bold is Beautiful supporting charities Refuge and Look Good Feel Better.

Love and lipstick xox

Gif booth

Visit our Carnaby Street Boutique, at 10 Carnaby St, W1F 9PF  3rd-9th May, or our Spitalfields Boutique, 49 Brushfield St, E1 6AA 11th May-2nd June to give our Bold is Beautiful Gif Booth a go. Choose your animation and upload straight to your social media, (suggested donation of £1)


Join us at the first ever UK VidCon Festival where there will be live on-stage performances, panels and interactive experiences. Our stand is located in the exhibition section. Visit us at stand 4CD for special offers and the chance to snap the perfect Instagram shot in our confetti shower. 

Just Wing It!

A dedicated pop-up shop for foodie fashionistas. JUST Wing IT is not your average chicken shop. An unlikely, but perfectly matched duo, the ultimate fried chicken will be Benefit’s very own wing-woman.

Your first class brow experience

Train cancelled? Delayed again? Make the wait a little bit merrier! Hop on board our festive pink train carriage for brow styling, last minute gifts and so much more in Kings Cross Railways Station before you travel home for Christmas!

20% off, Giant cakes and cocktails!

Join us on Thursday 8 November from 5-9pm for our famous Christmas Shopping Party and get ahead on your festive shopping. Benefit Cosmetics will be offering 20% off all products and services (excluding minis & sharpeners – terms and conditions apply). Plus a free Brow tote bag and either a Hoola or a Hoola lite with every 3 products purchased on the evening. Not only this but there will be a free lip wax with every Brow wax and tint, a giant Christmas tin and some other surprises!

Lisa Potter-Dixon Talk – Elle weekender

Saturday 1st Dec 7pm - 7.45pm: Meet the women defining beauty on their own terms and changing the face of the industry (quite literally). From the content they generate to the products they create and the future facing campaigns they front, model and activist Noëlla Coursaris Musunka, blogger Amena Khan, Benefit's own Lisa Potter Dixon and others discuss shifting standards, and their role in establishing a new ‘normal’.

Elle Weekender

ELLE Weekender is here! Join us from 30th November – 2nd December at London’s Saatchi Gallery for ELLE’s first festival celebrating fashion, beauty and culture.
Our stand will be located in the playroom and another chance for you to jump for joy in our Hello Happy house or cool off in our glitter shower - it’s an event you won’t want to miss.
Tickets from £15.


Brow Contour Pro

To celebrate the launch on NEW Brow Contour Pro we have collaborated with illustrator Alice Skinner to create two murals! One in London and one in Brighton!


Hello Happy

This beauty is designed to take all you gorgeous Benebabes on a journey through the differing states of happiness. Featuring four interactive rooms, you will get the chance to indulge in an immersive experience to make you smile from ear to ear – it’s a happy hour with a difference!

Brows PlayBrows Reco
Thanks gorgeous!