Explore our services
benefit's signature brow arch service
it's like waking up with makeup!
Put your best face forward
Fancy a new brow look? Leave it to us!
pamper yourself pretty!
customised gorgeous glow
why all the fuzz?
be hair-free and carefree
Confessions of a beauty expert
What's your best trick?
To get the perfect wing, I reach for they’re real push-up eyeliner and start by aligning the pen on the outer corner of the nose. With a light hand, I dab a small line—then use the pen to fill in the wing. It’s the best trick for an even wing on both sides!
- ATHINA, SAN FRANCISCO
We've put the WOW in millions of brows
We know brows. That’s because we’ve been raising ‘em since 1976. Our unique brow-mapping technique helps us find the perfect brow for your face to reveal your prettiest self.