Discover Benefit Cosmetics' Brows
CURIOUS ABOUT BROWS?
Then you've gotta meet our two NEW additions to the Precisely, My Brow family! Meet Precisely, My Brow Detailer & Precisely, My Brow Wax!UK's No.1 Prestige Brow Brand*
At Benefit, we have a product for every brow! Discover our new launches, find your perfect products, explore brow shapes and more!Brow Bestsellers
Brow besties!
Natural? Bold? Feathered? Defined? We believe that the only brow trend you need to keep up with is the one you create for yourself! So go crazy with our bestselling brow products.
Gimme Brow Volumizing Pencil
This easy-to-use, volumizing brow pencil combines fibers AND powder, attaching to existing hairs to build depth & dimension and creating lightweight volume. The result? Fuller-looking brows that look soft, natural and last all day! Includes spoolie for effortless blending.
Gimme Brow+
This tinted eyebrow gel contains tiny microfibers that adhere to skin & hairs, creating natural-looking fullness.
24-Hour Brow Setter
Shape, tame and set brows for 24 hours with our clear, flake-free brow gel.
Precisely, My Brow Pencil
This ultra-fine eyebrow pencil draws incredibly natural-looking, hair-like strokes that last 12 budge-proof hours.*
*Instrumental test on 23 participants
*Instrumental test on 23 participants
Goof Proof Eyebrow Pencil
Everyone’s an expert with this super easy filling & shaping eyebrow pencil. It features a custom, non-sharpen “goof-proof” tip, soft colour and a glide-on formula for easy & fast brow filling.
Spot the difference...
Choose your brow style & make it last with our range of brow products.
INTRODUCING...
Hubba Brow Serum
NEW brow enhancing serum helps brows look fuller over time. Improve the appearance of brow volume in just 4 weeks!
Brow Try-On!
Forget makeup remover, tweezers or panicking! Virtually “try on” brows, play with styles and test out shades.
Brow Vs. Brow
Which brow product is best for you? Find out more about our brow trends and the products you need to achieve them!
#1 Brow Brand Worldwide*
Love your brows
Since 1976, brows have kinda been...our thing. No matter who you are, the brows you have or the brows you want, we’ve got everything you need to love your brows!
Brows at your service!
We wax, tint, map, tweeze and everything in between. You book the service, and we’ll do the rest.Skinny Brows
90s Brows are back!
Psst...want to know how to get the 90s thin brow? Precisely, My Brow Pencil is the perfect product to help you achieve this throw-back look!
Brb... headed to the brow bar
*Based on estimated total global prestige brow product retail sales January – December 2019.
All T&Cs can be found here