We believe in WHISTLING WHILE YOU WORK IT…and faking it ‘til you make it.We believe in FAST & FABULOUS BEAUTY solutions…and that glamour is GRABBING LIFE BY THE GIGGLES and not letting go. We believe if at first you don’t succeed, APPLY MORE LIPSTICK…that SEXY gets you everywhere…and if you can’t be good, BE GORGEOUS.
We believe LAUGHTER IS THE BEST COSMETIC!
Tradition for latter
Our fearless founders
Meet the Ford twins...two country gals turned successful models & makeup artists, who moved to San Francisco to take on a totally NEW approach to beauty. “In 1976 we flipped a coin. Heads we open a deli, tails we open a makeup shop!” Guided by their mantra “makeup doesn’t have to be serious to look good”, this dynamic duo believes laughter is the best cosmetic!
Growing up Benefit
At Benefit, laughter is the best cosmetic...and who better to spread the giggles than the daughters and nieces of co-founders Jean & Jane Ford. With benetint in their veins and “backstage beauty” banter in their ears, Maggie & Annie Ford Danielson are natural pros at talking makeup tips. The new generation of sisters officially joined Benefit in 2008 and have since become our Global Brand Authorities... a dynamic duo that travels the world to deliver laughter & beauty know-how to babes everywhere.