Bold Is Beautiful


During the month of May, we donate 100% of our brow wax proceeds to local charities for women and girls in 19 countries so that women like Anyse, supported by Look Good Feel Better Canada, can be BOLD, BELIEVE in themselves, and BE 100%.

Be a hero for gals around the globe by simply getting your brows waxed during the month of May!

See what we've already raised worldwide!

Our charity partners:

Daisyhouse provides homeless women with skills and confidence, empowering them to move on to independent, sustainable living, breaking the cycle of homelessness. They do this through the provision of secure, safe, affordable, high quality supported accommodation with uniquely tailored personal support and resettlement programmes.

Look Good Feel Better Ireland helps improve the wellbeing and confidence of women undergoing treatment for any type of cancer, by providing free workshops to help manage the appearance-related side-effects caused by cancer and its treatment.


Benefit has always believed that beauty runs deeper than the surface and after decades of helping women look and feel their best, the daughters and nieces of co-founders Jean & Jane Ford have taken this philosophy beyond the beauty counter.

In 2015, Benefit started The Bold Is Beautiful Project which partners with local charities around the world to foster women’s empowerment through education, access to wellness and financial self-sufficiency.

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Thanks gorgeous!