it's potent! hydrating eye cream

it's potent! dark circle eye cream

brightening eye cream to fade dark circles


Peeper perk-me-up!

Your eyes can't keep a secret...they're the first to show signs of age & stress. it's potent! eye cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.

  • Moisturizing
  • Pairs perfectly with concealer
  • Great for daily use


14.2 g Net wt. 0.5 oz.



Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.


Wake up ready to wink!

Lay off the snooze button, gorgeous. Rise, then apply it’s potent! delicately under the eyes. For extra sleepy eye support, dab on erase paste and blend to conceal & brighten those dark circles. For those extra woozy mornings, mix a little bit of ooh la lift into it’s potent! to get those eyes in shipshape, sailor.

how to apply it's potent eye cream


Average Rating 3.86

  1. 5 (68)
  2. 4 (31)
  3. 3 (9)
  4. 2 (9)
  5. 1 (20)

Customers love that it's

Nov 13, 2017

Burning eyes

Location: London

Every time I wear this my eyes burn!! I didn't even realise it was the cream until now! I feel glad after reading reviews that I'm not the only one that feels this way! For a very expensive cream this should not happen! Won't be buying again.

May 7, 2017

It actually works !!!

@magicmichaeldavids @bouffantdelacroix
Location: Melbourne Australia

Not only is Benefits eye cream a dream, its luxuriously moisturizing. And the light fragrance makes you feel like you are being pampered in a sea side resort day spa. Your eyes soak up this dreamy potion. Being a guy and At the age of 37! I have struggled with dry skin and dark circles under my eyes for years and after only a few weeks of using "its potent" all of these problems have melted away. My eyes look fresh and bright and I strongly recommend this product. Most importantly, people comment.

Mar 12, 2017


Location: Uk
Eyes: Brown
Skin tone: Light

I loved this product until it got in my eye and burned sooooooo bad! this seems odd to me because if its an eye cream, there are chances that its gonna go in your eye and I think it shouldn't burn.

Sep 4, 2016

Moisturizing well

Location: Chicago

It's too early for me to say if this works. I've been using it for only a week. But it helps moisturize the skin around the eyes.

Aug 14, 2016

It really gives a burning sensation

Location: Covington

I applied the product, and it really gave me a strong burning sensation as soon as I applied it...I think it may be an ingredient?? But I'm not sure which one...

Aug 7, 2016


Location: Wallsend
Eyes: Brown
Skin tone: Fair

I suffer of dark circle and tired eyes since I became a mum ...I have 3 children and in the last 9 years I tried everything possible to make disappear my dark circle .... Few weeks ago I fell in love with this product and I cannot live without it ... And the other skin care products too !!! Love Love Love

Jul 12, 2016

It ACTUALLY works!!!!

Location: Chicago

I've been struggling with dark circles my entire life, and to be fair, I've never really tried anything aside from make up to help my situation. But am I glad I did... I've always trusted Benefit and they did NOT disappoint. About a week, and my circles are the same color as the rest of my face. Well worth the $$

Jun 7, 2016

A redness removal miracle!

Location: Warren,RI

I've always had a problem with redness around the eyes. I got this product as part of a kit of 'b-right!' kit of minis and when this large mini runs out, I will DEFINATLEY be re-ordering. It's cumulative effects are apparent so quickly, I was sold on it the first week of use.

May 11, 2016

Really dries out your eyes

Location: miami, fl

I used this product for almost a month and I had to stop immediately this morning because it's caused my under eye area to dry up so badly that it's peeling and it gave me wrinkles and I'm young :( that doesn't say anything positive about the chemicals in this and this can't be healthy for the area under your eyes. Please improve this product ASAP!

Mar 25, 2016

Great eye cream

Location: San Francisco, CA

I use this eye cream every morning & night - it's lightweight & doesn't irritate my sensitive eyes

Mar 3, 2016

Works for me

Location: London
Eyes: Hazel
Skin tone: Light
Love that it's: “light”

This cream has been a part of my morning routine for around half a year, and it does make a difference. Not sure how it works but it brightens up dark circles instantly. It's not as strong as a concealer, but it feels very natural and light, which suits me as I don't usually wear lots of make-up. Would recommend everyone to get a tester size or a small tub of it, as it lasts for ages.

Oct 8, 2015

Doesn't fade my dark circles at all

Location: Undisclosed

I usually have bad dark circles... was hoping this would at least minimize them a bit, but nothing... yeah it's a good eye cream, silky, smooth and last a long time for such a small jar! But doesn't do nothing to dark circles... still on the quest for that.

Sep 29, 2015

Did not make any change.

Location: Undisclosed

Very upset.

Aug 29, 2015

Short term affects

Location: Undisclosed

I have used this for only 1 and a half days. I suffer from puffiness under my eyes and, since using this product, have already noticed a reduction. I will be adding this to my Christmas wish list as it's not something I can just readily buy.

Aug 19, 2015

Best eye cream I've found for dark circles

Location: London, UK

I was given a sample of this whilst buying my normal Benefit stash, and almost immediately returned to buy the full size product. Its effect in instant and really noticeable. I generally get dark circles under my eyes most days and rely on a lot of concealer to get me through, but this stuff is, as it says, potent. In this pic, I've got it on my left eye and not on my right. I think the effect is quite clear!! Very impressed, I've not had an effect this good from an eye cream yet! Full review of this and other benefit products on my blog:

Aug 5, 2015

Alergic Reaction

Location: Brisbane QLD, Australia

I typically have pretty good skin and only tried this as I received a sample size. I used for one day and have broken out with a rash all under my eyes. If you have sensitive skin to lots of chemicals beware. and make sure you do a patch test first.

Jun 9, 2015

I've only used the eye cream for a few days now. I've...

Location: Plymouth, England

I've only used the eye cream for a few days now. I've always had a problem with dark circles and tired eyes, even at the age of 20 I have a crease under each eye which make up clumps into. With any eye cream you have to use it a few times before you really notice a difference, however i think i'm noticing the creases disappear already. It's really helped with my dark circles and helps make up go on nicely, i don't regret buying it!

Jun 5, 2015

Itchy eyes

Location: Sydney, Australia

My eyes are pretty sensitive so I try not to introduce them to too many new/different products, but after hearing all the positive reviews about this eye cream I decided to give it a try hoping it'll do something about my dark circles. Positives - the cream definitely brightens up the under eye area. Now for the negatives - after a couple of weeks of using it I found my eyes to be pretty itchy. It wasn't an all day thing so I didn't think much of it. After continued use (twice a day) for the next couple of months I noticed the itchy eyes a lot more so I went to the chemist and bought eye drops for itchy eyes. When that didn't do ANYTHING whatsoever, I came to the conclusion that it was the eye cream. I had started using a new cleanser the same time I started using the eye cream so there was a possibility that it was that, but I don't use the cleanser everyday. So, I decided to not put the cream on one night before bed, just to see how my eyes reacted, and the next morning when I woke up they weren't itchy at all. As the day went on, not once did I have to itch my eyes or use the eyedrops. I left it for a couple of more days and NO MORE ITCHING! I'm not saying this is a bad product, because judging by a large majority of the reviews it's clearly not. But some products work for some people, and some products don't. This one unfortunately doesn't work for me!

May 16, 2015

Migrates into Eyes - Product Needs Improvement

Location: Los Angeles, CA

I have used the entire container, but I don't see any results. I simply put it on hoping I'll see a change. My biggest issue is that the product migrates into my eyes and it stings horribly. This product needs improvement.

May 11, 2015

Undereye dark circles, faded amazingly

Location: Leicestershire, UK

I bought this after looking around for the best products to fade dark under eye circles, and this product was recommended by many sites. I must say this product has lived up to my expectation. Firstly the formula is lightweight and makes my under eye feel lovely after application. i have used this product for about 3 weeks now and have really noticed the difference in appearance. This product along with the Benefit Boi-ing concealer makes me looks so much more awake. Also if i use the Benefit Roller lash my eyes appear so open and I look like I'm actually awake when in fact I feel half asleep.

Apr 26, 2015

Does its basic job

Location: Michigan, USA

I have had dark circles for a long time now and I just this at night before bed every night. I don't see a significant difference but my circles are now just a few shades lighter than before. To me I am content with that because getting rid of the circles also has to do with how much sleep you get so I am happy with this product and how it does its job!

Apr 22, 2015

Didn't fade my dark circles

Location: Georgia

I have always had dark circles under my eyes and have never found a product that would remedy them. I was excited to find this product and hoped it would diminish my dark circles, even a little. I have now been using the product twice a day for a couple of months and have seen no improvement in my dark circles. They are exactly the same as before. I like the feel of the product and the little jar fits a lot of cream! But, I wish it had worked better at fading my dark circles.

Mar 4, 2015

my eyes feel amazing after using this

Location: UK

The best eye cream i ever used. I love how it feels on my eyes and it does fade dark circles. Worth the money

Feb 27, 2015


Location: England

I have dark bags under my eyes and have been looking for something to help for so long. This cream is honestly amazing. I have used it only a few times and ca already tell a difference, along with this I use the moisturiser as well. I have also been drinking lots of water which may have helped. But would defo recommend this its soooooo good.

Feb 15, 2015

Don't even sting when poked in my eye in error

Location: Port talbot

This cream is fab. I have used it previously and have started to reuse it again. It sinks well into the skin, is not greasy, and feels lovely. I accidentally poked it in my eye my mistake and did not even sting, I just rubbed my eye and it was fine again. I use a number of your products and adore each one

Nov 22, 2014

It fades the circles and makes you look more awake

Location: California, USA

I love this product!! It works great and makes me look younger.

Nov 2, 2014

slight burning

Location: CA

I sampled it in the store and was tempted to buy however it caused a slight tingling under my eye. I'm also concerned about it brightening my skin as I am African American and don't want to light or brighten my skin. It's such a cute brand but it turns me off that doesn't target the African American market at all with its imagery or pigments it uses. I wish they would market more toward everyone because its such a cute brand.

Oct 18, 2014


Location: Dallas, Tx

My eyebrow waxer at Ulta gave me some samples of this stuff while raving about it. I tried it one morning before putting my makeup on. BIG MISTAKE! At first I thought it was just a fluke, but when I tried it again the next day, same thing. My eyes actually burned for a couple of hours. Not bad though. The pain was the worst after first applying, but faded to tingling after a while. If you have really sensitive skin, avoid this stuff like the plague!

Oct 5, 2014

Part of my daily routine

Location: CA

Since I've been using this I've gotten some comments that I look more awake and glowy than before. I've always had under eye circles and from time to time they are even darker, but this has helped brighten and just overall improve the look of them. I use it in the morning under all my makeup in the eye area and then at night after I wash my face around my eyes. I've noticed that the area isn't as prominent and I haven't had noticeably dark circles for weeks now despite being in school all morning and at my internship for the rest of the day and weekends. Also, a little goes a long way with this product. I use it twice daily generally and have hardly made a dent. I dab it on lightly and it still works really well. Considering how long it lasts, the price isn't very painful at all.

Oct 1, 2014

love, love, love

Location: Texas

I love, love, this one! It feels so nice on tired eyes and really makes concealer and highlighter go on smooth. When I put it on in the morning, spread it to the top of the cheek bone because of the creamy richness of it. I don't usually purchase eye cream, but I have this one! I just love the feel of it.

Sep 29, 2014

Lovely, but different each time

Location: Brighton, The City of Brighton and...

I love this eye cream, it's lovely and creamy and soaks into your skin like a dream... But, it is different in consistency each time. The first one I bought was quite thick, and I loved that consistency, but subsequent purchases have been runnier each time. I don't know if I'm imagining this or not, but it genuinely feels different each time! Nevertheless, it's a lovely eye cream and is nice and light on the skin. It has helped eradicate the bags that were developing under my eyes and has generally perked up my skin. I would recommend buying it, particularly for the price tag!

Sep 5, 2014

goodbye dark circles

Location: Sacramento, CA, USA

I've heard that dark circles under the eyes are tied to allergies. I do have allergies, but "It's Potent" has been really effective at making the dark circles under the eyes less obvious. I use it above and below the eye to open and brighten the eye and it feels good too!

Aug 14, 2014

not enough in sample to notice a difference

Location: Undisclosed

Unfortunately the sample was so tiny I am not able to comment on any long term benefits. After 2 days of use (AM and PM), no change in dark circles. Product was quite sticky to apply, but absorbed quite well.

Aug 6, 2014


Location: London, UK

The best eye cream I have ever used! My eyes are quite sensitive and can sometimes water if I put creams underneath them but I have had no problems like this with it's potent! It saved me during exams by keeping my dark circles at bay and kept my eyes feeling fresh. It is very light as well so it's nice to put on! Well worth the money, especially as the tub will last you for ages, and it really does work! 10/10!

Jul 24, 2014

Banishes dark circles

Location: Gloucestershire, UK

I've suffered with giant holdalls under my eyes for years until I was introduced to this fantastic eye cream...

Jul 8, 2014


Location: Fort Myers, FL, USA

Haven't used the product long enough to see major changes but I love it as a moisturizer.

Jun 30, 2014


Location: Cambridge, UK

I love this product don't think my under eyes could be much more soft and smooth!

Jun 16, 2014

Burned my skin

Location: PA

I received a tiny jar at Sephora for free. I used it two days in a row and it burned like crazy. Now, the skin around my eyes has turned red and wrinkled and it's painful! I look like I aged 20 years around my eyes. You need to pull this product from stores.

Jun 13, 2014

Benefit It's Potent Eye Cream

Location: Sydney NSW, Australia

While I have only had two weeks to review this product, I am extremely impressed with Benefit It's Potent Eye Cream to date. This eye cream is simply divine and stole my heart from the moment I received it - it's packaged in a beautiful square box that looks like an expensive gift. Inside the box is a gorgeous glass jar which has a faux cork lid that looks a little vintage and reeled me in from the start. Benefit b.right It's Potent Eye Cream has a clean, appealing scent that is easy to tolerate and the cream itself is rich. Designed to treat dark circles and fine lines, this wondrous eye cream is perfect for dry and mature skin thanks to its rich, creamy formula which blends in to the skin with eased but it does require a little help from fingertips. Benefit b.right It's Potent Eye Cream contains Burnet and Sodium Hyaluronate to hydrate, Loquat extract to fight free radical damage and Peptide Complex to restore elasticity and firmness. So does it work? Well in the past two weeks of using morning and night, It's Potent Eye Cream has assisted with brightening my eye area (although I generally don't experience super dark circles) and has also helped to firm my eye area - it really does feel firmer and also slightly more plumper! If it has started to weave its magic within a short period of time then who knows what it can do over time? Packaged in a glass jar, I admit that I don't like to dip my fingers in the pot and would love to see this one day packaged in a pump bottle but until that day I will just apply with care. In 2006 I purchased my first ever eye cream and it just so happened to be Benefit's Eye Con eye cream so it is great to see that several years on Benefit has released a new, improved eye cream that has proven results and I will consider using this again in future.

May 24, 2014

This product works!!

Location: Singapore

I stumbled on this product during a stopover of my flight...I have used a number of eye products since I have very prominent dark circles and in the last year have developed very fine lines, in addition my skin is dry and very sensitive. It has been a week since I have used this product and I have to admit that my eyes have begun to look better. I hope a constant use will yield even better results. I am gonna try their other products too...Thank you for this product.

May 24, 2014

will continue to purchase

Location: St. Louis, MO, USA

Hitting my late 20's and started noticing dark circles and puffiness under my eyes. Purchased a sample of this, dab under my eyes in the morning and is also part of my night time skin care routine. When used twice a day, it made a noticeable difference and I purchased the full size and will continue to purchase. Has also made me want to try other Benefit skin care products.

Mar 21, 2014

Great Product!

Location: Undisclosed

I suffer from incredibly sensitive skin and dark under eye circles and after trying so many products, I can say that I haven't found an eye cream better than this one! It doesn't make my skin sore at all which is brilliant, it also makes my eyes look visibly more awake! Overall a fantastic eye cream, couldn't recommend it enough!

Mar 8, 2014

Great eye cream!

Location: Oregon

I recently bought this eye cream because I've been struggling with dark circles under my eyes and sometimes I have bags as well. Concealer will go only so far so I wanted to see if I could find something that actually helped reduce these symptoms instead of just conceal them. This stuff works! It isn't an immediate miracle worker but it definitely helps after continuous use. I apply once in the morning and once at night and I started noticing a difference after about a week. It feels refreshing as well!

Feb 24, 2014


Location: Undisclosed

I got a smaller portion than this but it was a fairly good size for its price. i was very excited to try the product but was awestruck when the small part of my skin was burning hysterically! i quickly applied cold water which soothed the pain. a few days later my mother tried it and said she felt no pain! my friends tried it and a few of them had the same reaction as my mom, but a few of them also had felt burning! i came to the conclusion that it works great, if you don't have sensitive skin.

Feb 20, 2014


Location: UK

After trying many drug store eye creams & dis liking them, I decided to purchase this eye cream... It is nearly perfect! I apply this eye cream at night before I go to bed. Then in the morning my eye area looks brightening without being oily & the appearance of my dark circles has also reduced. You only need a little at a time so, this product lasts a good while. The only reason why I am not giving this product 5 stars is because it smells very strongly of alcohol so if you do not want your eye area to smell of alcohol at night then I wouldn't recommend this product. However, you can not smell it when you wake up.

Feb 6, 2014

I wish I could LOVE it

Location: Brisbane QLD, Australia

The idea behind this cream is great, as someone with genetic dark circles under their eyes, I was really excited when the lady at the benefit bar told me this was going to be a huge help. Now - I told the lady that I get dry skin under my eyes (pretty bad!) and wondered if this would make it worse, and I was told that it would be ok this is pretty moisturizing as well. Long story short - it is not very moisturizing, and during the times that my undereye skin is going through a bad dry patch I absolutely cannot use this product without a painful burning sensation where the skin is at it's driest. PROS: When my under eye skin is going through a good patch, I like the product. Light weight feel Cool packaging works well under other makeup CONS: Doesn't cover my dark circles as much as I would hope Have to use it in conjunction with the "perk up artist" or another concealer to get full brightened effect, even then I could use a concealer without the eye cream and the result is basically just as good. I really wanted to love this, I have one full sized jar and two sample sized jars from gifts, so I'm going to keep trying!

Jan 29, 2014

Happy Eyes

Location: Springdale, AR, USA

My eyes used to be really dry and dark and sunken. I bought this product after a Benefit employee suggested it to me and I am so glad I did. My eyes are brighter, lighter, and more even. I don't look sallow anymore. It's very even toned too, no yellowish or brownish tint. With a little Fake Up on top, even on my worst days my eyes never look dark anymore. And the moisture, oh it's glorious. I even have to keep my fiancé out of it or else he will use it all. It just feels so good. You can feel it working its magic as soon as you put it on.

Jan 28, 2014

It really works!

Location: Liverpool, Merseyside, UK

This is amazing, I suffer from dark circles under my eyes naturally and this seems to smooth them and make them look brighter. A tiny amount goes a long way so I can see this lasting a very long time.

Jan 26, 2014

Love it! Works amazingly!!

Location: Co. Clare, Ireland

I have bad dark lines under my eyes and can never cover them! I really did not think this would work but I had nothing to lose by trying and was pleasantly surprised. It works really well, giving your skin a lift and neutralizing the tone to match in with the rest of the face! Not only that but it is lovely and refreshing with a creamy and moisturizing texture! Absolutely brilliant! Definitely recommended!

Jan 25, 2014

Fantastically fades dark circles!

Location: Columbus, OH, USA

This product did exactly what it is advertised to do! I do not have puffy eyes or fine lines, but I am cursed with awful purple/black circles (a result of allergies). I purchases the deluxe sample just to try it out. I put the product right on my dark circle before bed. When I woke up the next morning, my purple/black circles were a nice dark brown! I repeated the process the next night and the result was light brown circles (almost my skin tone!). With my glasses on, you cannot even tell they are there! THIS PRODUCT IS FANTASTIC FOR DARK CIRCLES! If you are on the fence, buy the deluxe sample. It is inexpensive and a very small amount of product is needed. I think the sample will probably last me 4-6 months. Not bad!

Jan 12, 2014

Bad! Burns eyes.

Location: Bethesda, MD

Was given a small sample container at a Sephora store because they were out of the product. I have purchased and enjoyed several Benefit Cosmetics. Because of that, I was expecting a good product. My rating is the lowest possible because the product will BURN your eyes if you get any in your eyes. Obviously, the product is not intended to be used IN your eyes. However, it is intended to be used on the skin directly under your eyes. Thus, getting a tiny bit into your eyes is a possibility, an easy possibility. I tried the product on three separate occasions. Twice I got just a tiny bit in one eye. The burn was terrible. As to judging whether it made any difference in three uses, three uses are probably not enough to give fair judgment about whether it fades dark circles. In the past, I have used an Rx product for the dark circles, and it never burned. Because of the burn, my recommendation is that customers NOT purchase it and that the Benefit Cosmetics company pull the product until they remove whatever it is that causes the burning sensation in the eyes. This is a BAD product.

Dec 28, 2013

Really nice

Location: West Sussex, UK

I really love this, a tiny amount spreads very far. It is really soft and revitalises my eye area, especially in the morning. I'm not sure if it has reduced dark circles yet, but dark circles aren't particularly a problem for me. Feels really nice though.

Nov 20, 2013

Well hello big beautiful eyes...

Location: Sacramento, CA

I started using eye creams at a young age, and have tried SO many. I got this as a tester when it first released, and have been using it ever since. I LOVE this cream. I didn't have extremely dark circles prior to using this but I did see subtle improvement with brightness of skin in this area. Don't think this is a miracle worker...if you have dark circles you're still going to need concealer. The reason I actually love this is because of how smooth it goes on, how even it is an how well it absorbed. It is also a fantastic base prior to putting on tinted moisture, powder or liquid foundation and helps to give your skin a good level of suppleness for applying concealer. Additionally the small wrinkles I've started to developed have all but vanished. I use this AM and PM and it's just the right density without feeling goopy.

Nov 13, 2013

Fantastic Eye Cream!!

Location: Ontario, Canada

I have dark circles and fine lines under my eyes. For me, this product does EXACTLY what it says it will. I know it may not work for everyone, but in my opinion, it's definitely worth a shot. It gives my eyes that awake, perky look and I find as long as I use it consistently, it really does help with the fine lines. Some think it's pricey, but remember that a little goes a loooong way! This will be a favourite of mine for years to come. Benefit Cosmetics, don't change a thing about it!!

Sep 30, 2013

Not for me

Location: Undisclosed

I read all the reviews on this product when I was looking for an eye cream to purchase. Unfortunately this product is one of the worst I've ever purchased, I'm sad to say. I don't have under eye wrinkles or dark circles. In the corners there was a hint of blue, and I was hoping that by using this, I would keep my skin younger looking for longer. I've only used this for less than a month, in the mornings, and it's made my under eyes look terrible, when they were perfectly fine to begin with. I have wrinkles now, my skin feels bumpy, almost like there's a rash, and it's super sensitive when I apply moisturizer to it, that it burns. I'd return it if I could but sadly I didn't realize the effects until it was too late.

Sep 19, 2013

Read this before buying it!

Location: Brazil

There are two types of dark circles. The natural type and the "No sleep" type. I have both, so my experience with this product was that this only works for the second type. I have natural purple-toned dark circles and I've tried so many products to make them fade, but up until today haven't found a very effective one. In the other hand, I've noticed some considerable change after I applied it after bad slept nights. This product also moisturizes the skin. So if you're like me, you'll still need to apply the primer + concealer combo.

Sep 10, 2013

Don't expect miracles

Location: Sydney NSW, Australia

It feels and smells beautiful, the packaging is fab and it does moisturise under the eyes nicely but I haven't noticed too much of a difference in my under eye circles from using this. But it feels nice. not worth repurchasing but it's still nice to have

Aug 23, 2013

Lightweight and brightening!

Location: Honolulu, HI

I got a small sample of It's potent! eye cream and use it as my morning eye cream. It's lightweight yet hydrating. I always remember to put it on before I apply any concealer/foundation. I'll purchase this once I run out of the sample!

Aug 18, 2013

Amazing for healing dry skin around eyes!

Location: London UK

I get sore red patches and cuts around my eyes and this product and helped hydrate them and help my dark under eye circles too! Amazing! Also a tiny amount works perfectly so it lasts forever!

Jul 16, 2013

Amazing Quality!

Location: New South Wales, Australia

I don't get enough sleep so I guess you can say dark under eyes is like my best friend. I've been using It's Potent for quite awhile now and I can really notice a difference. My under eyes are no where near as bad as they were before! The darkness has faded, and they are more hydrated and not so puffy anymore! You only need a little bit since it is so moisturising so you really get your moneys worth out of the product. Cute and practical packaging as well. If you want a moisturising eye cream, this is the way to go!

Jun 20, 2013

Reduced Irritation

Location: Sydney NSW, Australia

I've recently had an allergy flare-up which caused the skin around my eyes to go dry, flaky and red. I tried It's Potent on the advice of a Benefit team member who told me it was ideal for use on sensitive skin. One week later, the dryness is almost completely gone, and the redness has drastically reduced. I'm thrilled with the result. I think I'll be road testing the rest of the skincare range next!

May 12, 2013


Location: Essex, UK

I don't got to bed that late, but I do struggle with dark under eye circles! This is very good and i can see slight diffenences every time I use it! <3 xxx

May 9, 2013

Just amazing!

Location: Rosyth, Fife, UK

I've always used strong concealer for my eyes because i suffer from insomnia, so dealing with dark circles can be really annoying. I tried this and noticed such a difference right away, i love it so much. I don't worry about my dark circles anymore because i know if i have any, this product will help me make them look so much better! A little bit of this product goes such a long, long way!

Apr 4, 2013

An essential

Location: Madrid, Spain

I'm not the kind of woman to show dark circles under her eyes. However, if no age signs are still visible on my face (I'm 41) and neither are the stress signs (and I'm undergoing a lot lately, for personal circumstances), I think I've got this fellow to thank. I've been using this for a year (perhaps a little longer) and I like its texture, my sensitive skin feels comfortable with it.

Apr 4, 2013

Didnt work for me :(

Location: Decatur, GA

I have very dark circles. I have had them since I was a child. I have yet to find something that fades them or helps them look brighter. I didn't really have high hopes for this product, but I am so desperate to try anything. I took before and after pics, but I didn't see a difference. I will still use it everyday (I have used it for a month), but if you're like me and have resistant dark circles, try it- it may work- but don't get your hopes up. The Poreprofessional I got as a gift worked really well underneath my eyes, though.

Feb 23, 2013

This cream was a gift from a friend. Before this I had...

Location: Bronx, NY, USA

This cream was a gift from a friend. Before this I had never even heard of these products.She gave this cream to me along with some other high end brands of beauty products and she didn't tell me anything about how effective this eye cream would be. I must say that once I started using it, I have been completely amazed. After just a few days my dark circles vanished. I was so impressed that I actually had to go on the internet and research Benefit. When I saw the price I realized that it was no wonder it works so well. The cream is pricey but worth every penny. I would definitely buy it.

Jan 28, 2013

great, really works

Location: Mexico

I love this eye cream. I got a sample size product in the sexy little stowaways kit and started to use this in one eye vs my regular eye cream in the other, I've wear it for 1 month and I can honestly say my eye circles are starting to disappear, I really recommend this.

Jan 27, 2013

Happy investment

Location: Los Angeles, CA, USA

I love this eye cream! I've been using it for the past month now and am very happy with the results. I have combination oily skin, and this does not feel too heavy under my eyes at all. It doesn't take much eye cream for it to do its' job, so I love knowing I can make this product last. Also, I work very early in the mornings, and don't get as much sleep as I should during the weekdays. This cream helps me look like I actually do get all my hours of sleep! :)

Jan 25, 2013

Contains harmful chemicals

Location: Denver, CO

I liked this product a lot at first. Then I discovered that this product contains parabens, which is a chemical that is linked to cancer. Please consider reformulating this product. It's disappointing that a potentially great eye cream is so detrimental to women's health.

Jan 25, 2013

It's definitely potent, but that may not be good

Location: Paris, Texas

This is the first product from Benefit that I wasn't in love with. I received this in a small size with another set and I was excited to try it: it's a top seller here, it has a great track record of people being happy with it, and it does something everyone wants and needs in their beauty routine! However, it did not do anything good for me. The first night I used it, around 10 minutes after I applied it, my eyes started burning intensely, so I wiped the product away and decided that perhaps I had applied it too close to my eyes. The next night, I tried applying it with more space between the product and my eyes but the same thing happened: burning, watering eyes, pain. So I removed it. The next day, I gave it so much room that it really wouldn't even do any good on the undereye area and it STILL burned and made my eyes water! I have to assume I'm allergic to something in this. So it was definitely the kind of way that causes intense discomfort! If you have sensitive eyes, I would advise getting a sample of this before you commit to a full sized product. I can't even say whether it does any good on the eyes because I was simply unable to even use it.

Jan 25, 2013

Not What I Expected

Location: Toronto, ON, Canada

I had alway heard amazing things about this product, especially from the beauty personalities on YouTube. I bought the Jet Setter pack at Sephora because I had never really been expose to Benefit products before. I was really impressed with everything except for this eye cream. I can develop terribly dark circles so I thought this would do the trick. The cream really sat quite wet on my under eye area and burned for a while. If the cream worked well I wouldn't even have minded the burning sensation. I haven't seen a change at all in my dark circles. Definitely not worth the price tag!

Jan 20, 2013

if you get some inside the eye it burns!!!!!!!!!!!

Location: Texas

My eye is still red, yesterday I had my first application of this product somehow got some inside the eye and it burns, my eye got real watery and when the burning finallly stopped I had red inside my eye, it not going away yet...... bad experience to be the fist time..

Jan 17, 2013

Super Amazing!

Location: Los Angeles, CA, USA

I went to the benefit brow bar and was talked into this purchase, and I am glad I bought it, this product is amazing! I have never used anything that worked for my dark cirles. One day I looked in the mirror and noticed that they were almost non existent, I dont realize when in the six months I have been using this that they disappeared, but I am impressed!

Dec 9, 2012

This product really works

Location: Australia

I have really bad under eye circles and i was looking for a good eye cream that really works, it had to be light on the skin, and also moisturising, and didnt irritate my skin. When i heard about this product i had to give it a try. I have only recently purchased this product and already im amazed with this product, it had everything i needed. It truly helps my under eye circles. I would defiantly repurchase this in the full size because i only had the travel size to start off with. I highly recommend this product to people who are struggling with dark under eye circles because it really does work. Its super light so when you put it on your under eyes it doesnt feel heavy, it is also very moisturising. I love this product so much its amazing!

Nov 23, 2012

Amazing buy it!

Location: Preston, Lancashire, UK

This product is amazing it fades dark circles so you don't have to use as much concealers under the eye and make the skin under your eye rough. In the morning, it also wakens you up and gives your eyes and face a brighter look. Under my eyes feel and look amazing!

Oct 30, 2012

Goodbye dark circles!

Location: Germany

I really like that the smell isn't overpowering. Texture is a bit thick but it's very cool on the eyelids. I gave it a couple of weeks and suddenly my dark circles faded a bit.

Oct 18, 2012

Bright like SUNSHINE!!!

Location: Burbs

Absolutely LOVE this product! I noticed that the circles under my eyes were lighter after the first night of use. I couldn't believe it. While using this product more regularly, my eyes are brighter and younger looking! Love this product along with several other BENEFIT PRODUCTS!

Sep 25, 2012

Not for sensitive skin

Location: The Netherlands

Tried this product for two weeks, but every time I used the creme it tingled and I cried my eyes out.

Sep 6, 2012

Allergic Reaction

Location: Undisclosed

Well i had a pretty bad allergic reaction to this product. I bought it on a monday, and by thursday i was returning it. Unfortunately i got a very bumpy rash all underneath my eyes, it didnt itch or hurt but looked very red and horrible. This product just obviously just wasnt for me, i dont have particularly sensitive skin but if you do id probably stay clear of the eye cream. On a positive not the girls at the Benefit counter were more than help and quite concerned and were happy to exchange my purchase (i got the pore cream instead) Still loving benefit makeup though :)

Sep 5, 2012

This product has visible results.

Location: Perth WA, Australia

I have been using it's potent for the last couple of months and I love it. It plumps the crepey skin and has definitely reduced the dark circles.

Aug 24, 2012

not as good as I expected

Location: Sydney, Australia

The texture is really thick, muck thicker than I thought. It just gives a cool feeling to the eyes for a second. It does not get rid of my dark circles at all.

Aug 16, 2012

Allergic Reaction

Location: Woodbridge, VA, USA

If you have sensitive skin, DO NOT TRY this product. I woke up the next morning after putting it on and my eyes were swollen. Its been about 5 days since I put it on and I can not get the itchy , puffy red rashes to go away from under my eyes! This stuff will not work. On top of that I can't get a dermatologist to see me in such short notice so I have to go to work with embarrassing rashes. This product has actually made me look older. I look like I've ages 10 years with the side effects. Save yourself the embarrassment and don't buy this. This is so depressing and embarrassing.

Aug 8, 2012

Very Disappointed

Location: Dayton, OH

I had high hopes for this product. The description sounded like exactly what I needed--dark circle reduction and fine line erasing power. Unfortunately, the product didn't do either of those things for me. I hate to say this, but I think the product actually made my under eye area look worse. I tried it out for quite a while too--at least a month and a half of dedicated application day and night, hoping to see some sign that it was working. After giving up hope entirely, I returned the product for a full refund. I am often told that I have nice skin and a good complexion, but I've always wanted to find a product that would reduce those pesky under eye circles. Oh well, the search continues! Benefit has lots of excellent products that I love, but this one didn't work for me.

Aug 5, 2012

Not good for sensitive skin

Location: Undisclosed

This product after a few days gave me a rash all around my eyes, making my skin irritated and itchy.

Aug 1, 2012

Must Have!

Location: Upland, CA

One of my favorite Benefit products. I look and feel refreshed all day long! Takes years of your face and works well on sensitive skin.

Jul 24, 2012

Effective & Not Too Expensive

Location: Burbank, CA

I was looking for an eye cream that would quickly absorb into the skin to use under concealer and not burn a hole through my wallet. This is the one and it does much more! I love how it's light and not very heavy when applied. I don't have very dark circles but it definitely brightens. Right now, I don't really have fine lines so I couldn't tell you if it works with that but it's good to take preventative measures. I recommend this for those looking for a mid range priced eye cream that moisturizes, brightens, and keeps future fine lines at bay.

Jul 3, 2012


Location: Aberdeenshire, UK

This product is amazing! I just use a small amount morning and night around my eyes and my dark circles are no more and it leaves your skin super soft. It really is worth every penny. A must have!!!

Jun 3, 2012

Reduces Puffiness, diminises dark cirle

Location: Undisclosed

I apply this product every single day under makeup or on its own . It helps reduce puffiness and it does diminish the appearance of dark circles. It moiturises the eye area and lasts a very long time . The packaging is cute too. HOW GREAT IS ALL THAT!!! its never early to start using an eye cream moreover this product is suitable for teenage skin

May 23, 2012

It's Potent = Eyecon

Location: Traverese City, MI

I used Eyecon for years, 8 years to be exact. As you can guess, I really loved that product, it's what made me fall in love with Benefit in the first place. So when I ran out, and it was no longer carried, I was a bit skeptical. I tried a couple different eye creams from competitors again, but again they felt too greasy or sticky. When I finally caved and tried It's Potent (I was being stubborn, and I was a bit sad that they replaced my old standby), I honestly couldn't tell the difference between it and it's predecessor, which was a good thing! It's Potent is creamy, isn't greasy, doesn't stick, non-irritating, hydrating and has a very pleasant scent. I've been using it for the past 2 months and haven't put a dent in the little pot. I'm happy with Eyecon's replacement, nothing matches Benefit's eye creams.

May 4, 2012

have been using this daily for about a year and see a big...

Location: Undisclosed

have been using this daily for about a year and see a big improvement! staring at computers all day makes my eyes tired and sad looking. It's Potent is amazing! and a little jar goes a long way!

Apr 20, 2012

Great for prevention

Location: Canada

I bought this to help prevent wrinkles and I find it great! Very moisturizing yet not greasy . I wear it under my make up everyday! Great for young girls like me (21) to use to prevent signs of aging. Never too early to start. Only negative thingbud say is that it doesn't help with under eye circles as much as I'd like

Apr 5, 2012

Bags be gone!

Location: Scotland, UK

Fabulous product especially when used in conjuction with total moisture!!

Apr 3, 2012

Incredible product and reasonably priced - how right is...

Location: Michigan

Incredible product and reasonably priced - how right is that !!!

Apr 1, 2012

I don't like it

Location: Dublin

I bought by chance this eye cream as I needed something that could fade my black circles, so when I was at the airport I bought in a hurry this product that I did not even know before. I was looking for another product that on my opinoin is much better but there they did not have a wide range of that so I took Benefit. I tried it and I dont like it. First of all I dont use products made with parabens as are hazardous, then I dont like the smell and It does not work on my skin. I still have black circles as if I did not use it and I have to say that after I appplied it, I feel a bit burning my skin. I really regret to have bought it. It is also expensive for the quality that offers. I wish i could be refund if i could.

Feb 25, 2012

It works!

Location: Victoria, Australia

I've been using It's Potent for quite a while now and have recently re-purchased. A little bit goes a long way! Dark circles and fine lines have reduced - it does exactly what it says. My sensitive eyes are not irritated either!

Feb 17, 2012

Great for reducing puffiness and dark cirles

Location: Honolulu, HI

I have been using it's potent! eye cream for a few months and it works very well for me in reducing puffiness and dark circles, making me look more awake :) I have tried other eye creams, but none has given me as great results as this one. I definitely recommend this eye cream.

Feb 10, 2012

A lot of products claim to fade the dark circles. This is...

Location: Los Angeles, CA

A lot of products claim to fade the dark circles. This is the first time I've had visible results. My under eye baggage has been whittled down to a small clutch and I no longer look like I've gone 20 rounds with the champ. Not greasy at all and I have no problems with it conflicting with my contact lenses (a major problem before.)

Feb 4, 2012

Great cream

Location: Michigan, USA

I've always liked Benefit eye creams and this is no exception. Bought this in a holiday collection as a gift to myself and loved the new formulation.

Feb 2, 2012

B.right Indeed!

Location: California

I got this as a sample with my purchase at a Macy's Benefit counter. I was pretty skeptical because I didn't feel like some beauty creme was going to cure me of dark circles. I have to say I am totally impressed! It works pretty much immediately: I put it on after washing my face in the evening, and I feel like I wake up with brighter, lighter eyes. It's not like you have to use if for a week to see results. Of course, we're talking about Benefit here so not only is it a fantastic product, it also smells light and nice and it comes in the cutest packaging ever!

Jan 22, 2012

Truly Amazing Product !!!!!!!!

Location: UK

Having read all the amazing reviews about this product I decided to try this product for myself switching from another brand (Estee Lauder). Well, it's is truly outstanding!!!!!!! I noticed a difference immediately, the dark circles have definitely faded and my whole eye area is magically brighter, the skin around my eyes feels much softer making my eyes sparkle. I like how this product is absorbed into the skin around my eyes so there is no residue when applying make-up. Only a little amount is required to under the eye area making the product last longer. A fantastic product, amazing price!!!!! Will definitely buy it again and will be converting to your other Benefit Skincare Products immediately ~ Thank you Benefit

Jan 14, 2012

Nice to use

Location: Belfast, UK

This product did nothing to fade dark circles, but I found that it felt like it was doing the skin around your eyes good. I would just use it every day to look after my eye area generally.

Jan 13, 2012

Love, love, love!

Location: VA

I bought this on a whim and love it! Im the mother of a toddler (with another on the way) & a full time student, so I'm quite familiar with dark circles. This product not only made my undereye skin so smooth& soft, but also helped get rid of my circles! I actually look like I slept enough now. :)

Dec 13, 2011

Lack of sleep? Gotcha covered!

Location: Ottawa, ON, Canada

I tried it's potent! eye cream when I purchased the rest of the B.Right skin care line. The saleslady highly recommended it, saying her eyes now have a "glow" since starting to use it. I can't say that my eyes "glow", but the dark circles (which I've had since I was a toddler) have ACTUALLY started to fade. I don't look like I've pulled a lifetime of all-nighters anymore, which is absolutely amazing! The smell is to die-for. Also, a teeny tiny dab of this stuff goes a loooong way. Don't overuse, as you only need a tiny dab and the jar will last forever, with good results. I bought my first jar about a month after the product was released, and i'm only 1/4 of the way through it (that's using it religiously in the morning and at night). When I run-out of this stuff (IF I ever run out), I will definitely be purchasing it again. I'd give it a 5-heart ... but i believe there is some room for improvement with regards to potentcy, and maybe potential wrinkle-reducing. I'm only 27, but the laugh-lines are showing, and it'd be nice if this product boasted wrinkle-reduction.

Nov 26, 2011

My eyes are sensitive and I usually do not tolerate eye...

Location: Michigan

My eyes are sensitive and I usually do not tolerate eye creams very well, but It's potent! eye cream is not harsh and does not bother my eyes at all. And I do see a difference in the condition of my eye area right away with and even better result after several days of use. I'm almost out and I usually move on to try a new product when I hit the bottom of a jar, but I'm actually going to purchase another jar of It's potent! because I feel like my search for the perfect eye cream is over.

Oct 31, 2011

did not get rid of my dark under eye

Location: Sydney NSW, Australia

The first 2 months I only used this product on my right eye to compare with my left eye if it will really improve. Didn't improve a bit! so disappointing. The only think I like in this product is the smell.

Oct 28, 2011

It's Really Potent!

Location: Penang, Malaysia

i am using benefit's cosmetic products but i haven't explored into the skincare products.What striked me to get It's Potent eye cream was it's beautiful packaging.My local benefit counter was running a promotion and it's potent eye cream came in a teaser pack which includes a refined finish and a triple performing emulsion at a fair price. The friendly salesgirl highly recommended this product , she told me she used to have serious dark circles and bags under her eyes and after using this product they went "POOF!" ,she recommended me to buy a concealer together but i didn't have enough money then , so i settled for this first. After using this product for a week , i noticed a difference in my eyes , I used to sleep for 8 hours and have bags under my eyes , looking like i've been up for the whole night ,but after applying it's potent eye cream , even though i had only 5 hours sleep , somehow , i just look refreshed the next day. It is told to apply under the eye but i applied it on the eye area using circular motions , after 2 weeks , my eyes seemed to look more refreshed and bigger.and the fine lines under my eyes were lessened .I LOVE THIS!!! <3

Oct 22, 2011

This eye cream had the ideal texture. It is rich and...

Location: Toronto, ON

This eye cream had the ideal texture. It is rich and hydrating without being greasy and heavy. It has an excellent price point abd suits many skin types. I find it comparable to creams that cost 2-3 times ore.

Oct 21, 2011

effective!! <3

Location: Venice, Italy

One years ago I tryed for the first time "Eyecon" and it was love at first use! In two weeks (using it every morning and every night) my dark circles became light and this was an incredible goal because my dark circles are congenital. I used "Eyecon" until 3 weeks ago. Then I bought "It's potent" and...what can I say? The use is the same but this product is more effective and works better. "Eyecon" was super but" It's potent" is the best ever. From the wrinkles point of view I cannot give informations because I don't have wrinkles. The skin is more surely if you have light wrinkles it will help you a lot. It's not oily and you can use it as primer. I will rebuy this without thinking over!

Oct 1, 2011

Really Moisturising!

Location: Vancouver, BC, Canada

Some of the other commenters here are right- a little of this stuff definitley goes a long way! I picked this up from Sephora almost two months ago, and have been using it every morning and every night since. I have noticed a for-sure change in the depth of the wrinkles in the inner corner of my eyes. I'm fairly certain my dark circles are brighter too, especially through this notable change between a summer sleep schedule and a fall+school sleep schedule. Probably my favourite thing about it though is that is it very moisturising- the skin around my eyes feels hydrated and silky. The formula itself is really lovely and not oily in the slightest. I will definitely be re-purchasing!

Sep 17, 2011

Highly recommended! this fades dark circles under my eye...

Location: Singapore

Highly recommended! this fades dark circles under my eye and helps my concealer stay put for more than 12 hrs!

Sep 9, 2011

I've tried eye creams before- this is amazing! I had dark...

Location: Portsmouth England

I've tried eye creams before- this is amazing! I had dark circles, even after 8 hours sleep. Now they're history :)

Sep 3, 2011

This product is amazing, it really is Potent!!! Next one-...

Location: Philippines

This product is amazing, it really is Potent!!! Next one- They're Real Mascara, trying to get my way to have one of this. Wish Benefit will arrive in my country.

Aug 22, 2011

the packaging is what made me fall in love at first sight...

Location: laval,quebec

the packaging is what made me fall in love at first sight,then after using it for a few days i can see a bit of a brightning effect!could just be my imagination cause i want to love it so much because of the cute little pot! i would recommend it for the packaging alone! is that weird?LOL!

Aug 8, 2011


Location: Austin, TX

Love this cream! Its easy on the eyes, and lasts all day.

Jul 17, 2011

Perfect Eye Cream For Me

Location: Lincoln, NE

I'm 28, with combination skin that gets a little dry around my eye area. I also have slight dark circles and frequently wake up with tired-looking eyes. I've tried so many eye creams in the past few years looking for one that was age appropriate for me and would address all my concerns. This Benefit Eye Cream is it, and I absolutely LOVE it! What I love most about this eye cream is its brightening effects. When I apply it before bed, my eyes don't look quite as tired in the morning, and when I apply it in the A.M., my eyes look quite a bit brighter even before I put on my "Ooh La Lift." With a couple weeks of use, I found that this product also faded my slight dark circles so much that I hardly have to wear any concealer under my eyes at all. This cream does a fantastic job of moisturizing the eye area so my eye makeup goes on much more smoothly. I also had some slight lines forming around my eyes and some skin in that area that is not as firm as it used to be. But using this cream for a few weeks has really firmed the skin around my eye area and made it look and feel much better. However, this eye cream doesn't really have a rich, thick texture. It's easy to apply and blend and is fast-absorbing, but I'm also not crazy about the yellowish-brown color. Also, it would be nice if this cream did something to prevent or diminish eye puffiness. Some mornings I wake up with slightly puffy eyes and this eye cream doesn't do anything to help that, so if puffiness is your primary concern, you might want to find something else that will decrease puffiness. I love Benefit "Depuffing Action Eye Gel" for this and I wish it was still around so I could use it along with this eye cream. Still, this is the best eye cream I've found that addresses almost all of my concerns about my skin around the eye area, and I would certainly recommend it.

Jul 6, 2011

Best I've used!

Location: NC

I've had genetic dark circles my whole life, and always tried to get rid of them my whole life. On top of that, I've started to get fine lines around my eyes (I'm 25 and they're super small, but still there!) So far I've been using it a week and the circles are already lightening! On top of that, it works so well on the fine lines, I've also started using it on my parenthesis around my mouth. I definitely suggest it to all my friends and make them all try it whenever they're over!

Jun 22, 2011

Black Under eye circles are fading

Location: Fairfield, CT

I really like this eye cream. I bought it about a month ago. I only bought the 1 ounce just to try it and its last all month! Reasons why I will buy this again: 1. Feels light, not greasy 2. Soaks in quickly 3. Under eye circles are fading (MIRACLE!) 4. My fine lines under my eyes are diminishing (be prepared to use a q-tip to get it out of the tiny tiny jar for the 1 ounce)

Jun 11, 2011

when i havent been getting enough sleep it put this on...

Location: Mi

when i havent been getting enough sleep it put this on befor bed and i look like i been sleeping like sleeping beauty.

Jun 4, 2011

I LOVE THIS. By far the best eye cream I've used! Been...

Location: Undisclosed

I LOVE THIS. By far the best eye cream I've used! Been using this product almost 3-4weeks now. I have 2-3 very fine lines under my right eye, it has significant change after 2 days of usuage. the lines are almost invisible now.. only one line left. But as for dark circles, I'm not sure how the effect gonna be. As I dont have very bad dark circles and I believe it takes a longer time to work for dark circles.

May 31, 2011

It's excellent. I could see a difference within a few days.

Location: London, United Kingdom

It's excellent. I could see a difference within a few days.

May 31, 2011

I have never used an eye cream before but this one is...

Location: Melbourne, Australia

I have never used an eye cream before but this one is pretty amazing. It instantly brightens up the dark circles under my eyes. I still need to wear concealer over the top but i'm hoping that it fades the dark circles over time.

May 29, 2011

I've only been using this product for a couple of days...

Location: California

I've only been using this product for a couple of days now and I already see a difference under my eyes! Much brighter and smoother. I've used a lot of eye creams and none have ever given me results like this one and so fast!! Definitely a fan of this eye cream!! Thank you Benefit!! ; )

May 28, 2011

Love it

Location: Norway

Ive never used a eye cream but i decided to try this one out and its amazing. Its so refreshing and it does fade my under eye circles a little, but on the same time it brightens up the under eye area, if that makes any sense. I simply love it.

May 23, 2011

Nice, but no miracle

Location: Hoofddorp, The Netherlands

Over all I like this product, because it moisturizes my eye area, but my circles don't disappear and I definetely still need concealer. Good moisturizer, not concealer.

May 3, 2011

Erased my dark circles!

Location: Los Angeles, CA

I'm 27 and have started to see fine lines around my eyes for the past couple of years. This eye cream is perfect for me; it infuses a TON of moisture and brightens my eyes up. I don't even wear concealer for my dark circles anymore! I want to age gracefully by having dewy, glowing skin and this eye cream is helping me with that :) RECOMMEND TOTALLY

Apr 26, 2011

This eye cream is amazing. It's very smooth and smells...

Location: Undisclosed

This eye cream is amazing. It's very smooth and smells great!

Apr 17, 2011

great product!

Location: Paris , France

this is such a great product, i've only been using it for a couple of days and i can see the results already!! my dark circles are really not that dark anymore and i can go out without even putting on some concealer!! it's crazy for me! i use it twice a day ( for going to sleep and before make up in th e morning ) and i really like that the skin absorbs it super quickly ( one minute max!). I really would recommend this product to anyone who has been struggling with dark circles! it really works !

Apr 15, 2011

It's great! As a mum of a 1 year old it works for me.

Location: Undisclosed

It's great! As a mum of a 1 year old it works for me.

Apr 8, 2011

I received this as a sample and will be buying the full...

Location: Sheffield, England

I received this as a sample and will be buying the full product as it feels nice on the skin and makes my eyes look less tired and a little goes along way!

Apr 8, 2011

It's just swell. I use it every day and couldn't be happier.

Location: Undisclosed

It's just swell. I use it every day and couldn't be happier.

Apr 3, 2011

my new little gem

Location: Kuala Lumpur, MAL

It's Potent! eye cream instantly got me when I used it for first time. The texture is like mousse and creme brule like; smooth, fluff and heavy at the same time. Consistency is rich yet not oily (bonus!) so you don't need a lot for each eyes and absorb very quick so you can start to do your makeup right after not even a minute. I have tried Eyecon couple of times before, and I think the formula are similar except a bit runny than It's Potent, so I like this more. I really look forward for this to correct my critical dark circles, lines & banish them flaws around my eyes area. Been using this for a week, so far no compliments from close friends yet, but I could sense that I use less concealer than before!

Mar 29, 2011

Amazing Eye Cream

Location: Uniontown, PA

This actually works! I have such tired eyes and under eye circles and this really makes a difference. A little goes along way, and it's worth the price.

Mar 26, 2011

It felt like my eyes woke up after applying. Just what I...

Location: San Diego, Ca

It felt like my eyes woke up after applying. Just what I look for in an eye cream.

Mar 25, 2011

Really works, Worth every cent!

Location: Los Angeles , CA

I've literally been a night owl since I was a baby. So my whole life i have dealt with dark circles. I have tried stuff over the years that "claimed" to lighten those babies up but nothing I have ever tried helped my dark circle situation. So when I started using It's Potent Eye Cream I was more then skeptical. But I kid you not , I used this once a day for about a week and I literally could not believe my eyes, my dark circles went from vampire freakish to normal, average, all i need is a dab of concealer, looking dark circles! I can not wait to see what they will look like in another week! Hopefully my Erase Paste doesn't take this personally.

Mar 24, 2011

Must Buy!

Location: Chicago,Il

This is a highly concentrated cream that does miracles! A sleep deprived person like me, needs this! Dark circles fade away in the morning.

Mar 23, 2011

Nice brightener and moisturizer

Location: CA

This product feels very rich on my skin and leaves my undereyes looking bright and pretty! People haven't been using the "you look tired" line on me lately, so I guess it's working! Hurrah!

Mar 19, 2011

I just started using this product, and it's one of my...

Location: Wheaton, IL

I just started using this product, and it's one of my best buys ever! Within one week dark circles under my eyes have lightened up significantly and the skin around my eyes look amazing.

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Thanks gorgeous!