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Confessions of a beauty expert
What's your best trick?
To get the perfect wing, I reach for they’re real push-up eyeliner and start by aligning the pen on the outer corner of the nose. With a light hand, I dab a small line—then use the pen to fill in the wing. It’s the best trick for an even wing on both sides!
- ATHINA, SAN FRANCISCO
We've put the WOW in millions of brows
We know brows. That’s because we’ve been raising ‘em since 1976. Our unique brow-mapping technique helps us find the perfect brow for your face to reveal your prettiest self.
JOIN THE PARTY
Brows, Bubbly & Beauty
Calling all benebabes and benebeaus! Host your own Beauty Bash…an after-hours private party at your Benefit Boutique. All Beauty Bashes are customizable in theme, size and time. Private parties start at $50 per person, redeemable in product. Contact your local boutique to book. Beauty bashes include:
- Small Bites
- Bros-shaping, Lash or Brow Tint
- One-on-One Pampering