Free shipping on ALL orders!* Use Code: FALLSHIP SHOP NOW

Get a free sleep mask & sock set w/ $55+!* Use Code: SLEEPWELL SHOP NOW

Get a free makeup bag & deluxe Roller Lash sample w/ $70+!* Use Code: BROWBAG SHOP NOW



Boi-ing Hydrating Concealer

Sheer coverage, lightweight concealer

Full Size
3.5 g Net wt. 0.12 oz.
  • Hides dark circles & visibly smooths fine lines
  • Sheer coverage
  • Vitamin E & apple seed extract

Don’t let dry under-eyes and dark shadows get you down. Boi-ing hydrating concealer hides dark circles and visibly smooths fine lines. Plus with Vitamin E & apple seed extract, this hydra-smoothing formula keeps skin hydrated for 6 hours!* (Formerly known as fakeup. Same shades, same great formula!)

*instrumental test on 10 panelists

  • Sheer coverage
  • Lightweight formula
  • Concealer stick
  • Natural finish
  • 100% said it hydrates skin**

**results observed in a consumer panel survey 

SHADES 1, 2, 3 INGREDIENTS: RICINUS COMMUNIS (CASTOR) SEED OIL, C12-15 ALKYL BENZOATE, POLYETHYLENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, ETHYLHEXYL PALMITATE, CETEARYL ISONONANOATE, NYLON-12, SILICA, PHENOXYETHANOL, CAPRYLYL GLYCOL,TOCOPHERYL ACETATE, BENZOIC ACID, ETHYLHEXYL MYRISTATE, ETHYLHEXYL STEARATE, HEXYLDECANOL, BUTYLENE GLYCOL, PYRUS MALUS (APPLE) FRUIT EXTRACT, BRASSICA CAMPESTRIS (RAPESEED) STEROLS, BHT, TOCOPHEROL. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE)]. N° 07306/A

SHADES 4, 5, 6 INGREDIENTS: RICINUS COMMUNIS (CASTOR) SEED OIL, C12-15 ALKYL BENZOATE, POLYETHYLENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, ETHYLHEXYL PALMITATE, NYLON-12, CETEARYL ISONONANOATE, SILICA, PHENOXYETHANOL, CAPRYLYL GLYCOL, TOCOPHERYL ACETATE, BENZOIC ACID, HEXYLDECANOL, BUTYLENE GLYCOL, PALMITIC ACID, PYRUS MALUS (APPLE) FRUIT EXTRACT, BRASSICA CAMPESTRIS (RAPESEED) STEROLS, TOCOPHEROL. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE)].N° 12527/A

PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.

What People Are Saying