FLASH SALE - 40% off Boi-ing Cakeless Concealer!* No code required. SHOP NOW

Time to SALE-abrate! Score up to 60% off our bestsellers, faves, and more! No code required. SHOP NOW

Free shipping on ALL orders!* Use Code: FREESHIP SHOP NOW

Bold is Beautiful! In August we give back!* LEARN MORE

40% off Cakeless Concealer

Score one-day flash sale savings on our creamy, full-coverage Boi-ing Cakeless Concealer! Plus, get free shipping on ALL orders.*

Code: FREESHIP
Shop now

SUMMER SALE

Up to 60% off!

Dive into our big summer sale-abration now with up to 60% off bestsellers, benefaves, and more. Plus, get free shipping on ALL orders.*

Code: FREESHIP
Shop now

In August we give back

Throughout the month of August, $5 from every Benefit brow wax goes to Bold is Beautiful Project charities working to empower women & girls*
Book a brow wax

Make a donation!

Every amount counts! Your donation directly supports local charities working to affect long-lasting, positive change in the lives of women and girls*
Donate now

Try on your perfect brows!

Forget makeup remover, tweezers or panicking! Virtually “try on” brows, play with styles and test out shades to see the transformative power of brows…instantly!

The essential sets!

More beauty for your buck!

Brow Bestsellers

They’re kinda our thing!

Our bestselling brow products that’ll instantly solve your brow dilemmas!
*Find promotional terms & conditions here