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In August we give back

Through our Bold is Beautiful Project, Benefit donates 100% of its brow wax proceeds to charities that empower women & girls.*

Tweeze, please!

Your tweezers can do double duty! As part of Benefit’s Bold is Beautiful Project, 100% of our proceeds from the sale of our double-duty Slant Tweezer & Brow Brush go to local charities.*
*100% of Benefit’s proceeds from BIB branded Slant Tweezer & Brow Brush sold in its authorized retailers and 100% of Benefit’s proceeds from brow wax services sold during August 2021 at US Benefit Boutiques and Benefit BrowBars in Macy’s, and Ulta will be donated to the following nonprofit corporations recognized as exempt from federal income taxation under Section 501(c)(3) of the Internal Revenue Code: [Girls Inc., 120 Wall Street, New York, NY 10005 (212) 509-2000; Dress for Success, 32 East 31st St. 7th Floor, New York, NY 10016, (646) 233-4942; Step Up Women’s Network, 510 South Hewitt St. #111, Los Angeles, CA 90013, (213) 382-9161; The Princess Project, P.O. Box 471045, San Francisco, CA 94147(917) 913-0802; Planned Parenthood Federation of America, 123 William Street, New York, NY 10038 (212)541-7800. Benefit Cosmetics LLC to determine the donation distribution among the aforementioned nonprofit corporations.

Get a brow wax to give back

Cha-ching! That's the sound of your brow wax making a difference. In August, we’re donating 100% of our brow wax proceeds to local charities.*

The donations keep climbing!

Tweeze, please!

Your tweezers can do double duty! As part of Benefit’s Bold is Beautiful Project, 100% of our proceeds from the sale of our double-duty Slant Tweezer & Brow Brush go to local charities.*

Bold is Beautiful Partners

A legacy of laughter

Benefit has always believed that beauty runs deeper than the surface and after decades of helping women look and feel their best, the daughters and nieces of co-founders Jean & jane Ford have taken this philosophy beyond the beauty counter.

In 2015, Benefit started the Bold is Beautiful Project which partners with local charities around the world to foster women's empowerment through education, access to wellness, and financial self-sufficiency.
*100% of Benefit’s proceeds from BIB branded Slant Tweezer & Brow Brush sold in its authorized retailers and 100% of Benefit’s proceeds from brow wax services sold during August 2021 at US Benefit Boutiques and Benefit BrowBars in Macy’s, and Ulta will be donated to the following nonprofit corporations recognized as exempt from federal income taxation under Section 501(c)(3) of the Internal Revenue Code: [Girls Inc., 120 Wall Street, New York, NY 10005 (212) 509-2000; Dress for Success, 32 East 31st St. 7th Floor, New York, NY 10016, (646) 233-4942; Step Up Women’s Network, 510 South Hewitt St. #111, Los Angeles, CA 90013, (213) 382-9161; The Princess Project, P.O. Box 471045, San Francisco, CA 94147(917) 913-0802; Planned Parenthood Federation of America, 123 William Street, New York, NY 10038 (212)541-7800. Benefit Cosmetics LLC to determine the donation distribution among the aforementioned nonprofit corporations.