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The “give back” brow wax!

 In August, 100% of Benefit’s brow wax proceeds are donated to local charities that empower women & girls.*

Bold is beautiful partners

A Bold Beginning

In 1976, Benefit was founded by two bold, beautiful, rule-breaking sisters on a mission to empower women. Their legacy lives on beyond the beauty counter as Benefit inspires new generations of women to be bold, believe in themselves and reach their full potential.

In 2015, Benefit introduced the Bold is Beautiful program dedicated to supporting charities that empower women and girls through education and mentorship, access to wellness and economic self-sufficiency.

We've raised over $23 million since 2015!