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In August we give back

Through our Bold is Beautiful Project, Benefit donates 100% of its brow wax proceeds to charities that empower women & girls.*

Tweeze, please!

Your tweezers can do double duty! As part of Benefit’s Bold is Beautiful Project, 100% of our proceeds from the sale of our double-duty Slant Tweezer & Brow Brush go to local charities.*
*The Trader shall pay to the CPFL, 100% of Benefit profits from $34.00 AUD Brow Wax service at Myer & Sephora in August will be distributed to its three charity partners – CPFL for the Look Good Feel Better program, Fitted For Work and Sister2Sister. Benefit profits’ are the net profits of Benefit Cosmetics after deducting GST, Myer & Sephora retail margin and a sum allocated to satisfy Benefit Cosmetic's costs of goods and services.

Get a brow wax to give back

Cha-ching! That's the sound of your brow wax making a difference. In August, we’re donating 100% of our brow wax proceeds to local charities.*

The donations keep climbing!

Tweeze, please!

Your tweezers can do double duty! As part of Benefit’s Bold is Beautiful Project, 100% of our proceeds from the sale of our double-duty Slant Tweezer & Brow Brush go to local charities.*

A legacy of laughter

Benefit has always believed that beauty runs deeper than the surface and after decades of helping women look and feel their best, the daughters and nieces of co-founders Jean & jane Ford have taken this philosophy beyond the beauty counter.

In 2015, Benefit started the Bold is Beautiful Project which partners with local charities around the world to foster women's empowerment through education, access to wellness, and financial self-sufficiency.
*The Trader shall pay to the CPFL, 100% of Benefit profits from $34.00 AUD Brow Wax service at Myer & Sephora in August will be distributed to its three charity partners – CPFL for the Look Good Feel Better program, Fitted For Work and Sister2Sister. Benefit profits’ are the net profits of Benefit Cosmetics after deducting GST, Myer & Sephora retail margin and a sum allocated to satisfy Benefit Cosmetic's costs of goods and services.