Experts At Your Service

Each Benefit experience is unique to YOU and your needs. Your Brow & Beauty Expert (BBE) will kick things off with an in-depth consultation to ensure you walk out feeling (and looking!) great. Our personalized Brow Mapping allows you to see which hairs need to go and which need to grow to achieve I'm-actually-obsessed brows. At the end of the service, your BBE will wrap things up by styling your brows, so you’ll be ready to take ’em out and show ’em off.  

Our personalized Brow Mapping technique helps find where the brow should start, arch, and end, and spots any hairs that need to be removed. This process ensures you’re not just getting any ol’ brow shape, you’re getting the brow shape that’s right for you. Once you've mapped out your shape, your Brow & Beauty Expert will work with you to achieve that shape through a service, product, or both.  

Brow and Lash Tint services:

If you have never had dye or tint on your hair, brows, or lashes, you must have a 24-hour patch test* before receiving a tint service. Just drop by your nearest Benefit to get one, no appointment required. Say no to self-tanning or spray tanning for 24 hours before and after your tinting service.

Brow Lamination services:

If you have allergies to hair dye or perming solutions, you must have a 24-hour patch test* before receiving a lamination service. Swing by your local Benefit to get one, no appointment required. Make sure you haven't had a brow lamination within the 6 weeks prior to your appointment.

We shall permit brow tint and brow lamination services only for customers who are 16 years of age or older.

*48 hours in some countries 

We get it, things happen! We’ll do our best to accommodate. However, if you’re more than 5 minutes late for your appointment, your spot may be given to another customer.

Refer to the age minimum when booking to see whether you’ll need a parent or guardian present at the time of appointment to give consent for the service.

No worries, plans change! Please cancel in advance if you’re unable to make your appointment—via email if you opted in to receive appointment notifications. Once you’ve canceled, you’ll be asked if you’d like to book a new one.

Appointments are recommended, but we do accept walk-ins.

If you are having issues receiving appointment-related emails, please check your junk folder just to be safe.

We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to give you brows that wow, show your lashes some love, and pamper your pores. Visit our Store Locator to find your nearest Benefit services location. Come on in, we saved you a seat.