Meet Jean & Jane Ford
Once upon a time… on a small Indiana farm, a baby was born. Wait, make that two babies. Little Jean Ford wore spaghetti “hair ribbons” & used the glowin’ behinds of fireflies as face paint. Little Jane Ford spent hours biting Raisinets in two & trading the halves for full-sized M&Ms.
“Miraculous,” said the townfolk. “Jean has a right brain, Jane has a left. Something big is bound to happen…”
Presto… glamo!… it did. In 1976, the Ford twinsnow successful models & makeup artistsmoved to San Francisco. It was just the place for their fun-loving, free-spirited and totally NEW approach to beauty.
They opened a tiny makeup boutique called The Face Place where they introduced the world’s first & only “fake-its”… products that instantly solve beauty dilemmas. “Who says makeup has to be serious?” said the dynamic duo as they made customers laugh out loud with their “beauty locker room” banter.
Flash forward 30 years and Benefit has become one of the world’s most beloved makeup brands with a cult following among models, makeup artists, drag queens, celebrities and rockstars. In over 35 countries, goodtime gals “fake it ’til they make it” with products like benetint, the POREfessional and they’re real!
In 2008, Jean’s daughtersJane’s niecesmoved in to the ”sister’hood. After a lifetime playing with powder & paint, Maggie & Annie Ford Danielson were born to be Benefit’s Global Beauty Authorities.
Wherever this fabulous foursome goes, creative genius runs high and beauty breakthroughs come fast and furious. From the irreverent names and creative packaging to the variety-show documentary Glamouriety, they keep the beauty world wondering… “what will Benefit do next?!” One thing’s for sure, it’ll be FUN… or as Jean & Jane like to say, “Laughter is the best cosmetic…so grin and wear it!”