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Short & Straight Lashes
This multiple award-winning mascara lengthens, curls, lifts and separates for a spectacular “out-to-here” look. Our specially designed brush works to enhance short & straight lashes with staggered bristles, boosting length beyond belief.
They’re real and here’s the proof!
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey
Position wand horizontally & wiggle from side to side, base to tip, to achieve maximum volume, length & lift. Layer generously as desired.
Boost your bottom lashline.
Don’t forget the little guys… applying mascara on your lower lashline makes eyes look even larger! Use the custom-dome tip to enhance & define even the tiniest lashes.
“This is the best mascara I've ever used…it lengthens, volumizes, darkens, and separates my lashes beautifully.” – Tashia
“They're Real Mascara is the BEST mascara I have used. I love the rich formula, the brush and that I can get the length and fullness from one mascara.” – whiteoak53
“…I can do one or two coats for a nice natural look or go all out for big, thick lashes. You must buy this. You must.” – LaurenLouread all reviews
Our ProCurl Curler is designed with a slim, ergonomic top bar that fits all eye shapes - even deep-set eyes. Curls even the straightest lashes.
To achieve maximum length & volume, curl lashes before applying they're real! mascara.
“This eyelash curler is probably the best one I've ever tried so far. It is quite sturdy and the clamp part is tight so it curls my eyelash up very well…” – kyo1986
“I've been looking for a good lash curler for a long time, most of them didn't have such a good result as this one, even my mom (she's got tiny lashes) loved it!” – LeDaPe
“It is so easy to use and it curls my eyelashes perfectly, I don’t know what I did before without them they are amazing!” – piphread all reviews
Get falsie confidence in a flash! Fake long, flirty lashes with pin-up lash…a set of sexy, layered strip lashes that fit snugly on your lash lines.
“…They are gorgeous, soft, and natural looking. Definitely lives up to the pin up name. I've already purchased my second pair.” – AH83read all reviews