Bold Is Beautiful


Be a hero for girls around the globe… just by booking a brow wax! During the month of May every time you get a brow wax, we donate to charities that improve the lives of women & girls. Make a difference in your community because helping looks good on you, gorgeous!

See what we've already raised worldwide!

Our charity partners

Fitted for Work empowers women experiencing disadvantage to develop the confidence and skills to get work and keep it. Fitted for Work provides free donated business clothing, interview preparation, mentoring, transition-to-work, and staying employed programs.

Look Good Feel Better Australia is dedicated to improving the self-esteem, confidence and wellbeing of people undergoing treatment for any sort of cancer. They improve their self-image and appearance through free group and self-help skincare and make-up workshops that create a sense of support, confidence, and wellbeing.

The SISTER2sister Program, part of the Life Changing Experiences Foundation, is a unique mentoring and risk management program designed to empower vulnerable teenage girls to turn their lives around and to have a positive lasting impact on the girls as well as the wider community.


Going bigger, bolder… and further! What started in four countries has since expanded to 17 countries and this year the Bold Is Beautiful Project will be partnering with over 30 charities worldwide. From marching in the streets to giving women a confidence boost or showing girls they can achieve anything, we're putting big dreams & bold moves on the map!

Bold is Beautiful map

A legacy of laughter

In 1976, Co-Founders Jean & Jane Ford introduced a totally new “feel-good” approach to beauty. Beyond long lashes & lipstick, the sisters served up beauty advice that encouraged women to feel strong, confident and bold. The Bold Is Beautiful Project is taking that philosophy around the world by partnering with charities that foster women's empowerment through education, access to wellness and financial self-sufficiency.

Brows PlayBrows Reco