Bold Is Beautiful
WE GIVE 100% SO WOMEN CAN BE 100%
We donate 100% of our brow wax proceeds in May and 100% of our magenta 3D-BROWtones proceeds year-round to local charities for women & girls in 21 countries. We’re so proud to empower women like Anyse, supported by Look Good Feel Better Canada, to be BOLD, BELIEVE in themselves, and BE 100%.
See what we've already raised worldwide!
Our charity partners:
A LEGACY OF LAUGHTER
Benefit has always believed that beauty runs deeper than the surface and after decades of helping women look and feel their best, the daughters and nieces of co-founders Jean & Jane Ford have taken this philosophy beyond the beauty counter.
In 2015, Benefit started The Bold Is Beautiful Project which partners with local charities around the world to foster women’s empowerment through education, access to wellness and financial self-sufficiency.