Bold Is Beautiful


We donate 100% of Benefit’s brow wax proceeds in May and 100% of Benefit’s magenta 3D-BROWtones proceeds year-round to local charities for women & girls in 21 countries. We’re so proud to empower women like Anyse, supported by Look Good Feel Better Canada, to be BOLD, BELIEVE in themselves, and BE 100%.

Two ways to support women & girls around the world!

See what we've already raised worldwide!

Our charity partners:

Fitted for Work empowers women experiencing disadvantage to develop the confidence and skills to get work and keep it. Fitted for Work provides free donated business clothing, interview preparation, mentoring, transition-to-work, and staying employed programs.

Look Good Feel Better Australia is dedicated to improving the self-esteem, confidence and wellbeing of people undergoing treatment for any sort of cancer. They improve their self-image and appearance through free group and self-help skincare and make-up workshops that create a sense of support, confidence, and wellbeing.

The SISTER2sister Program, part of the Life Changing Experiences Foundation, is a unique mentoring and risk management program designed to empower vulnerable teenage girls to turn their lives around and to have a positive lasting impact on the girls as well as the wider community.


Benefit has always believed that beauty runs deeper than the surface and after decades of helping women look and feel their best, the daughters and nieces of co-founders Jean & Jane Ford have taken this philosophy beyond the beauty counter.

In 2015, Benefit started The Bold Is Beautiful Project which partners with local charities around the world to foster women’s empowerment through education, access to wellness and financial self-sufficiency.

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Thanks gorgeous!