Why we love it!
This breakthrough mascara reveals lashes you never knew you had with a specially designed brush that can be used horizontally AND vertically. The long-wearing jet-black formula lengthens, curls, volumizes, lifts and separates.
What else you need to know:
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey
Who else loves it!
2012 Star Beauty Awards, best mascara
2012 Teen Vogue Beauty Awards, editors' pick for best mascara
2011 Vogue.com, hottest new 'super-charged' mascaras
How to apply
Position wand horizontally & wiggle from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
A lengthening mascara that’s beyond belief…in a perfectly portable size!40g net wt, .014 oz
Apply the circular tip to the outer lashes on the corner of eye & brush through the lashes in an outwards motion towards your temple. This will open up the eye & create a false lash look!view ingredients