| Privacy Policy | It’s like they always say, some things are better kept private. Here at Benefit Cosmetics we’re all about R.E.S.P.E.C.T. We value your concerns about privacy and want to make sure you feel comfortable using our website. Here’s the nitty-gritty on our Privacy Policy so you know what information we collect about you during your visit and what we do with that information.
Please note that this Privacy Policy governs information provided to Benefit Cosmetics and communications from Benefit Cosmetics, including information you provide to us on Benefit Cosmetic’s website at ww.benefitcosmetics.com (“Benefit’s Website”) and Benefit Cosmetic’s blog at blog.benefitcosmetics.com (“Benefit’s Blog”) and information you provide to us if you sign up at a Benefit Cosmetics boutique (brick and mortar stores). It does not govern any other information or communications that may reference Benefit Cosmetics with our affiliates, such as Sephora or Macys. Your use of Benefit’s Website or Benefit’s Blog constitutes your acceptance of this Privacy Policy and your consent to the practices it describes.
Non-Personal Identifiable Information
When you visit Benefit’s Website or Benefit’s Blog, with the help of our third party authorized agents, we collect certain anonymous information about your visit. For example, when you browse Benefit’s Website or Benefit’s Blog we may monitor statistics such as the number of people that visit our site, peak hours of visits, which page(s) are visited on our site, from which domain our visitors come (e.g., aol.com, hotmail.com, etc.), and which browsers people use to visit our site (e.g., Netscape Navigator, Microsoft Internet Explorer, etc.), broad geographical information, site-navigation pattern, etc.
We may obtain this non-personal information by placing a “cookie” on your computer’s hard drive so we can recognize you as a new or return user and personalize your experience. Although it sounds like an afternoon snack, a cookie is actually a piece of data stored on your computer’s hard drive that enables us to track and target your shopping experience and order as you shop on our site. For example, cookies are used to save your Shopping Bag information so you can browse from page to page without losing that information. If you reject our cookies, you may still use Benefit’s Website, but you may be limited in some of the features. Cookies do not contain personally identifiable information.
Benefit Cosmetics uses non-personal identifiable information for internal business and marketing purposes and to help administer and improve Benefit’s Website for your shopping experience. We may use the information you provide in aggregate form for internal business purposes to analyze trends and site traffic patterns.
Personally Identifiable Information
Personally identifiable information is any information about you as an individual, such as your name, address, telephone number, credit card number, birth date, or email.
We collect personally identifiable information from you when you communicate with us via email, Benefit’s Website, Benefit’s Blog, telephone, in writing, or at a Benefit Cosmetics store, when you place an order or fill out a registration form or request a catalog from us, when you post a user comment on our Blog, and when you participate in a contest, sweepstakes, survey or other promotion. When you place an order through Benefit’s Website, we require that you provide your name, email, shipping/billing address, phone number, credit card number and its expiration date in order to process and track your order. We may also maintain a record of your product purchases. Whether or not you provide your personally identifiable information to us is completely up to you, but if you choose not to provide the information we request, you may be unable to use some of our services.
We collect this information to serve you better and to provide you with a customized experience while using Benefit’s Website for browsing and shopping. We may use your personally identifiable information to: fulfill a request from you, such as to send you catalogs or promotional emails, fulfill and deliver your orders, tell you about our new products, services and offers, respond to your comments or questions, contact you if necessary while processing an order, and generate web analytics to compile user data for marketing purposes.
We may also combine the personally identifiable information you provide us with other personal information about you (such as demographic and past purchase information) from our records and from other sources. We may share this combined information about you with third parties and may use this combined information for future marketing initiatives and to help us improve Benefit’s Website presentation, Benefit’s Blog and your overall shopping experience. On occasion we may also share a portion of our postal mailing list (which includes our customers’ names and addresses) with other companies or organizations who want to market products or services to you. We do not ever rent or sell your email address with these organizations or with other third parties for marketing purposes.
Benefit Cosmetics may also share your personally identifiable information with third parties that perform services for us, such as our affiliates, advertisers, partners, potential business partners, and other unaffiliated entities. These companies and individuals are hired to perform functions on our behalf, such as fulfilling and processing orders, processing credit card payments, performing data and marketing analysis, fulfillment to process orders, and providing customer support. While such third parties may be provided with access to personally identifiable information needed to perform their function, they may not use or disclose such data for any other purpose. Additionally, our service providers are contractually required to maintain all the information collected for us in strict confidence.
For fraud protection and compliance with law, we may disclose any information, including personally identifiable information, that we deem necessary.
In the event another company buys the assets or ownership interests in Benefit Cosmetics, your personally identifiable information may then belong to that other company.
Information Contained In User Comments
Any information you include in a user comment submitted on Benefit’s Blog, including any personally identifiable information, will not be treated as confidential and may be publicly disclosed on Benefit’s Blog.
Pixel Tags and Tracking Technology
When you visit Benefit’s Website or Benefit’s Blog or view one of our emails, we may use pixel tags or “clear” gifs to track links and/or similar technology to note some of the pages you visit on our website and to personalize your experience. We may also use pixel tags to determine what types of email your browser supports. We may use the information collected through pixel tag, tracking links, and similar technology in combination with your personally identifiable information.
We work with FetchBack to display Retargeted ads to our site prospects, on our behalf, across the Internet. They collect Non‐Personally Identifiable Information about your visits to our Website, and your interaction with our products and services. The anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major web sites. No Personally Identifiable Information is collected during this process. To read FetchBack’s Privacy Policy, click here. If you do not want FetchBack to collect this information, you may opt out of their service. Opting out will not in any way affect your use of our site. To Opt‐Out, of FetchBack Retargeting, please click here.
Protecting Kids’ Privacy
At Benefit Cosmetics, we are committed to the safety of children when they use the internet. Children under 13 may look at our site, but are not permitted to make a purchase, become a registered user, sign-up for emails, or post comments on Benefit’s Blog. Our site is not designed for children. If we discover someone under the age of 13 is a registered user or has otherwise provided us with their personal information, no matter how adorable they might be, we will remove their personally identifiable registration information from our records. If you are under 13 and would like to make a purchase, please ask a parent to place the order for you.
Protecting Your Security
Security for Benefit’s Website and Benefit’s Blog is in accordance with industry standards to protect the security of your personal information both online and offline. Personally identifiable information is stored on computer servers in a controlled environment that is reasonably protected from unauthorized misuse or disclosure. We use available technology and other techniques to implement systems like firewalls, and/or encryption to secure marketing data transfers.
Orders placed on Benefit’s Website are encrypted using Secure Socket Layer (SSL) technology, an industry standard that is used by vendors to ensure the security of online business. It negotiates and employs the essential functions of mutual authentication, data encryption, and data integrity for secure transactions.
We take special steps to safeguard your personal information and since your password is protected, only you can access your account information. We recommend that you keep your password private and always sign-off of your account and close your browser when you are finished shopping. If you have any questions about security on our website, please email privacy@benefitcosmetics.com.
Opting Out
You may choose to opt out of Benefit Cosmetics disclosing personal information about you to third parties for marketing purposes. If you choose to opt out, you will also not receive any direct mail, telephone or email solicitations for products or services from Benefit Cosmetics, though Benefit Cosmetics may still use your personal information (and may share your information with our service providers) to provide you with services relating to your online shopping needs.
Please send a request to opt-out to the following address with a preference on how our response to your request should be sent (email or postal mail). For all requests, please send your request, including your name, email, street address, city, state, and zip code, via email to privacy@benefitcosmetics.com (please use the subject line: Privacy Opt-Out Request) or via postal mail at:
Benefit Cosmetics
685 Market Street, 7th Floor
San Francisco, CA 94105
Attn: Privacy Opt-Out Request
We are not responsible for notices that are not labeled or sent improperly, or do not have complete information. Your opt-out request will be processed within 30 days of the date it was received. Once you have opted out, you do not need to do so again.
Changing, Updating or Deleting Personal Information
You can update, change or delete certain personal information (such as your email address, communication preferences, mailing address and payment method) on Benefit’s Website. Simply click Your Account in the menu at the top of each page on Benefit’s Website, log in, and you will be able to edit or change your information.
Changes to our Privacy Policy
As the content of this Privacy Policy may change from time to time, we suggest you periodically consult this Privacy Policy. We will post the revised policy here, which at that time will be effective immediately.
If you would like more information about this policy, please send an email to privacy@benefitcosmetics.com or go the snail mail route and write to us at:
Benefit Cosmetics
685 Market Street, 7th Floor
San Francisco, CA 94105
Attn: Privacy
Last Updated: April 20, 2009
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